Colors Tamil unveils an intriguing promo

  Colors Tamil unveils an intriguing promo
of its brand-new fiction show - Abhi Tailor

~The captivating promo of Abhi Tailor was launched this Sunday on April 11th, 2021 on Colors Tamil

Colors Tamil, the youngest GEC of Tamil Nadu, is known for its exhilarating line-up of fiction shows that celebrates womanhood. Leaving no stones unturned, the channel yet again fascinates its audience by unveiling the first promo of its upcoming fiction show 'Abhi Tailor', guaranteeing to keep the audience hooked to their screens with its launch.

The intriguing promo offers a sneak peek into the new-fiction show that is soon to be launched on Colors Tamil channel. The promo opens with buoyant Abhirami (played by Reshma Muralidharan), neighbourhood tailor, narrating the range of services offered at her store in a song like a format, just under thirty seconds. As she stops to catch a breath, the promo segues and reveals that Abhi Tailor will go on-air on Colors Tamil starting from 24th May 2021 at 10:00 PM.

Watch the promo at – (YouTube/Social Media link) to catch a sneak peek of the story, which is set to entertain and enthral its audience throughout the week. Colors Tamil is available on all leading cable networks and DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553). Viewers can also tune in to VOOT any time to see them at their convenience.

Abhi Tailor - Promo Link:

https://fb.watch/4Q3jyKFD8p/

https://m.youtube.com/watch?v=chvKDmWjU78

The Souled Store associates with CSK this

 

The Souled Store associates with CSK this IPL season!

 

It’s that time of the year when India’s two biggest passions –cricket and entertainment – come together! One of the highly anticipated moments for fans ahead of the spectacle that is the Indian Premier League is that of teams unveiling their official jersey for the season.

 

Chennai Super Kings, who have partnered The Souled Store, were one of the early teams to unveil their jersey. But they decided to do things a little differently – every replica jersey this year will be made from recycled plastic, as part of a larger social initiative by both brands.

 

Each jersey is created using 15 plastic bottles (that would have otherwise ended up in the ocean) and uses 90% less water than regular jerseys. The jersey comes in a customized box made from recycled material, accompanied by a certificate of authenticity from the legend himself – MS Dhoni.

 

The idea to launch products made from recycled materials had been under development for the last few months at The Souled Store. “As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better, more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen,” said Harsh Lal, co-founder and director of The Souled Store.

 

The Super Kings are one of the most consistent teams in IPL history, having qualified for the Playoffs in 10 of their 11 seasons, reached the final eight times and lifted the trophy thrice.

 

“This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet,” Super Kings CEO KS Viswanathan said.

 

The new jersey launch immediately generated tremendous buzz on social media, with fans excited to see Thala launch the new jersey. Check out the reveal here:

https://www.instagram.com/p/CMzfGQzgxfs/?igshid=wced0r55k4n7

 

As IPL 2021 nears and cricket fever hits the country, fans can get their hands on the official merchandise of their favourite teams. The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders, and Rajasthan Royals.

 

The official CSK 2021 replica is available for purchase on The Souled Store’s official website and app.

 

Link: www.thesouledstore.com/csk

How to stay safer online

 How to stay safer online: Your online privacy and device security checklist for 2021

Whatever you do online – posting on Facebook, paying your credit card bill, or shopping for presents at your favorite online retailer – you are vulnerable to cyber threats. Scammers are always on the hunt for personal information, credit card and bank account details, and other such valuable information that they can use for fraudulent activities. Fortunately, there are steps you can take to protect your online privacy. If you were to follow only just one rule, it should be this: Never give your personal or financial information to any person or company that emails, texts, or calls you. Let’s take a look at some of the other steps you can take.

1. Check your bank and credit card statements

If someone steals your Aadhaar number, or passwords, or banking information, they can cause a lot of damage quickly. For instance, they can siphon your bank account, run up charges on your credit card, or take loans in your name. It is, therefore, important to closely monitor your credit reports, bank account statements, and credit card statements for suspicious activity. Look for purchases that you didn’t make, payments you didn’t authorize, cards or loans you didn’t apply for, or withdrawals that look suspicious. If you notice something odd, contact your bank and credit card provider immediately.

2. Invest in a VPN

A virtual private network, or VPN, is one of the most important tools for boosting online privacy. It’s a way to surf the web while preventing prying eyes of businesses, governments, and hackers from seeing what you browse. When you log onto the internet with a VPN, it looks like your IP address is the same as the one attached to the remote server operated by your VPN provider. This keeps your identity and location secret from snoops. There are free VPN services available, but the ones that you pay for may provide more comprehensive protection.

3. Don’t use public Wi-Fi to access personal or financial information

Avoid logging into your online bank account or credit card portal using free Wi-Fi in public places or coffee shops or hotel lobbies. Such Wi-Fi connections often have lax security measures. Cyber snoops can easily intercept your online activity and steal your login credentials. It is okay to use public Wi-Fi for only those tasks that don’t expose your personal information. If you want to protect your privacy even better while using public Wi-Fi, log into your VPN provider before accessing the web.

4. Install device security software and update it frequently

In today’s world where we are using multiple devices to connect, engage and interact personally and professionally, having only an anti-virus on devices is not enough. Hackers are constantly unleashing new viruses. There are cyber threats that exist within the network we are connected to as well as through various applications that are connected to our PC or mobile phones.  It is important, therefore, to install and run trusted device security software on all devices to prevent viruses and malware from infecting it. Once you install the software, make sure to allow the updates requested by its makers. These updates are often developed to fight new viruses, trojans, and malware. Investing in a comprehensive security software that protects our devices, networks and ultimately our data, is the need of the hour.

5. Watch out for phishing scams

Phishing is a favorite trick of scammers who use fake emails and texts to try to trick you into giving them your personal and financial information, or even the log-in credentials of your online bank accounts or credit card portals. Here’s how it works: you will receive an unsolicited email, seemingly from one of your banks or service providers, saying that your account or your card needs to be verified to prevent it from being suspended. It will have a link that directs you to a web page that asks you to fill out your personal and financial information. Do not ever provide such information. Please know that your banks or service providers will never ask for such information online.

6. Change your passwords

Changing your passwords regularly can go a long way in keeping scammers from accessing your online accounts. When you set new passwords, make them complicated, using a hard-to-guess combination of symbols, numbers, letters or passphrases.

7. Use two-factor authentication for as many sites as possible

Please use two-factor authentication for all sites that offer it, especially for banks, healthcare, and financial services. It generally requires you to enter your username and password, followed by a prompt to enter a code number that’s texted or emailed to you. The extra login step greatly reduces the chances of hackers breaking into the sites you visit.

8. Protect your privacy on social media

The private information that you post on social media sites can be used by scammers to steal your identity. You can improve your social media privacy, though, by making the necessary adjustments to your settings on these accounts. The simplest and most important way to boost your online privacy is to be careful about what you post on social media. Avoid giving away personal information such as the city you live in, or your date of birth, or your residential address, or your phone number. Be careful, too, about even using your full first and last names.

9. Never accept offers for “free” in-game currency, cheat codes, or upgrades

Many popular video games offer gamers the chance to buy in-game currency, cheat codes, weapons upgrades, and other stuff. Such purchases are in high demand. Please, however, do not accept such offers from fellow gamers; they are often scams that could expose your device to malware or spyware that enable crooks to break into your online bank accounts or credit card portals. Also, do not ever share your gaming username and password with anyone – least of all, with other online gamers.

10. File your tax returns early

Filing your tax returns early can help protect your privacy by preventing scammers from filing a fraudulent tax return in your name. This can happen if cyber criminals have gained access to your personal details. By doing so, they can take away whatever tax refund the fake return filing might yield.

 

YAAP onboards new clients, offers appraisals and perks to

 YAAP onboards new clients, offers appraisals and perks to employees and continues
aggressive recruitment amidst the pandemic

The digital content company won over 20 new accounts during COVID and is currently hiring for more than 12 new positions across 3 cities

With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and 4 awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

Sharing his views on the company's novel moves, Irfan Khan, Partner, YAAP, said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

Manan Kapur, Partner, YAAP, said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

As Nayan reaches 17 Million, Dhvani Bhanushali took to

 As Nayan reaches 17 Million, Dhvani Bhanushali took to social media
to share her excitement!

Click here to catch a glimpse of the posting:

https://www.instagram.com/p/CIkvnxKDuNN/

https://twitter.com/dhvanivinod/status/1336623680827183106

South Star Ganesh Venkatraman and Sri Sri Ravishankar dwell on

 South Star Ganesh Venkatraman and Sri Sri Ravishankar dwell on
personal growth in this week's ‘Sinthanaigal Simplified’

~ Tune into COLORS Tamil on October 25, Sunday, at 11:00 AM to watch this fascinating conversation ~

 Covering a wide range of social issues while also dwelling on the importance of personal growth, this week’s Sinthanaigal Simplified will see Global Humanitarian Sri Sri Ravishankar engage in a delightful conversation with renowned model, actor and heartthrob Ganesh Venkatraman.

To be aired on COLORS Tamil on October 25, Sunday, at 11:00 AM, here are three reasons for you to tune-into this week’s episode and unwind:

 

Finding your Passion in Life: Ganesh Venkatraman and Gurudev discuss the importance of discovering one’s passion in life. They talk about how identifying one’s passion can lead to living a more fulfilling life.

Balancing relationships: The conversation between Ganesh and Gurudev reaches a high note as they speak about the art of balancing in relationships and its portrayal on social media platforms. Gurudev shares a few anecdotes from his own worldly experiences and asserts that knowing more people does not imply that one has many companions or friends. He believes that it is vital to nurture any relationship for an extended period to make it significant.

Life in the age of Social Media:  The conversation takes an impressive turn as Ganesh Venkatraman questions Gurudev on how technology can be utilised as a tool to stimulate positivity, instead of propagating fake news and negativity amongst people. Gurudev agrees that Social Media may often seem to be negative but stresses that it can benefit the society if used responsibly.

Don’t forget to tune into this week’s episode of COLORS Tamil’s Sinthanaigal Simplified on Sunday, 25th October, 2020 at 11:00 AM to watch Ganesh Venkatraman in conversation with Gurudev Sri SriRavishankar.

COLORS Tamil is available on all leading cable networks and on all DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

Laxmmi Bomb trailer has left everyone impressed and how

 *Laxmmi Bomb trailer has left everyone impressed and how*

The trailer of Laxmmi Bomb, starring Akshay Kumar and Kiara Advani was dropped online yesterday.

The horror-comedy sees Akshay’s character being possessed by the spirit of a transgender person who is out to seek revenge. The trailer has comedy scenes as well as the drama that has impressed people. 

Laxmmi Bomb becomes the most viewed movie trailer in India in just 24hours with 70million views

The Laxmmi Bomb trailer was showered with love by the industry as well. Karan Johar, Taapsee Pannu, Bhumi Pednekar, Kriti Sanon, Kriti Kharbanda, Sidharth Malhotra, Varun Dhawan and others have loved the trailer and couldn’t stop talking about it on social media.

Aarya is someone who could go to

“Aarya is someone who could go to any lengths to protect her family,

especially her kids’’ reveals Ram Madhvani on the lead role in Hotstar

 specials latest show Aarya

The world of web series is booming more now than ever before. One of the shining examples of exemplary content in the digital space is director Ram Madhvani’s latest show, Hotstar specials Aarya. The trailer of the show was released just a few days back and it has already enchanted the audience with its intriguing storyline, thrilling sequences, and of course, the stellar cast.

The show will see the gorgeous and talented Sushmita Sen in the titular role. The actress who is known to have played brilliant characters in many of her films has been away from the screen for some time. The fans are showing their love and appreciation as she graces the screen with her presence once again. The trailer has gone beyond 25 million views in a very few days on social media.

Talking about his decision to cast Sushmita in the lead role, director Ram Madhvani says, “Sushmita is the definition of grace and substance in front of the camera. When we developed this show and its lead character, we had to look for someone who plays the several layers of this character with nuance. Sushmita fits this character like a glove.”

He further adds, “Aarya is someone who could go to any lengths to protect her family, especially her kids. And Sushmita seamlessly flowed into the character. No one could be a better choice than Sushmita to play Aarya.”

Hotstar Specials presents Aarya starring Sushmita Sen, Chandrachur Singh, Namit Das, Sikander Kher, and many more in the pivotal roles. The nine-episode crime drama, produced by Ram Madhvani Films (with Amita Madhvani as co-Producer) and co-created and co-directed by Ram Madhvani, is all set to stream on 19th June on Disney+ Hotstar VIP.

R Madhavan, Abhishek Bannerjee, Kavita Kaushik, Gul Panag and many others

R Madhavan, Abhishek Bannerjee, Kavita Kaushik, Gul Panag and many others come together for Tisca Chopra’s poem ‘Socha Na Tha’ 

 India has been on lockdown for more than 2 months due to the COVID-19 pandemic. Many people have taken this time to learn new hobbies, master their talents, spend time with their family and get involved in things which they never did due to their hectic schedules. Even our celebrities have been embracing their newer discoveries and sharing it with their fans via social media.

Actress Tisca Chopra, who has made her mark in the industry with her brilliant work in several films and web shows, has released a poem called ‘Socha Na Tha’. The musical poem depicts today’s reality and what caught everyone's attention about the poem is the celebrities who took the time out to come together to be a part of this endeavor by Tisca.

Written by Tisca Chopra, Sanjay Chopra and Amitesh Nagpal, the song features Anurag Kashyap, Shubhra Shetty, Arshad Warsi, Maria Goretti, R Madhavan and his son Vedant, Sonu Sood and his team, Gajraj Rao, Nikhil Rao, Nandita Das, Rana Ayyub and his team, Gul Panag, Abhishek Bannerjee, Rasika Dugal, Mukul Chaddha, Pavail Gulati, Sayani Gupta, Aashim Gulati, Manav Gohil, Shweta Kawatraa, Deepak Chaurasia, Kavita Kaushik, Ronit Biswas, RJ Malishka, Deepa Tigga and Amar Turakhia.

Watch the song here - https://youtu.be/9i1uIG2RWgU

EuroKids International launches nationwide

EuroKids International launches nationwide initiative
with song tribute by Shaan ‘O Teacher Shukriya’

-Launches ‘Teacher My Superhero’ campaign

We all fondly remember those teachers from our school and college days who inspired us to learn new things each day. We often wish we could do more to honour their contribution to our lives. EuroKids International, India’s leading early childhood education and K-12 company, has precisely done that with the roll out of its ‘Teacher My Superhero’ initiative across social and digital channels.

The campaign focuses on highlighting the efforts put in by the teacher community across the country during the COVID-19 pandemic lockdown. When learning was disrupted for millions of students across all ages, schools and colleges, within just a couple of weeks, teachers stepped up to connect with their students over virtual classes and other platforms to continue the learning path, heralding a new way of education in the country.

The ‘Teacher My Superhero’ campaign was rolled out on June 14, 2020, with  EuroKids International releasing a song composed and sung by leading Bollywood singer Shaan titled ‘O Teacher Shukriya’, to commemorate the efforts of teachers in bringing learning home to our children.

The song was unveiled on the EuroKids International Facebook Channel: https://www.facebook.com/EurokidsInternational during a virtual event with Shaan and bands such as Swarathma and When Chai Met Toast, who came together to salute the warriors of uninterrupted learning – the teachers. #TeacherMySuperHero is a heart-warming initiative focused on giving people a platform to showcase their gratitude towards teachers, who often receive minimal appreciation for the work they do. EuroKids Group of brands - EuroKids Preschool, EuroSchool International, Kangaroo Kids Preschool and Billabong High International will be driving this initiative further through a collective network of 1,100 + preschool and 30+ schools across India. 

“A teacher’s contribution to our society today is often unappreciated, but their role in enriching every generation cannot be forgotten. It is time for us to join hands and appreciate the teaching community who has and will continue to shape the future of our nation and we also salute those who helped us in our path to where we are today. All our brands are coming together to drive this initiative, and I urge other schools and institutions to join the drive going forward. This is the least we can do towards those who spend their lives shaping our childhood and our children,” said Mr. Prajodh Rajan, Co-founder and Group CEO, EuroKids International.

“Often enough, we fail to acknowledge the very people who help us get to where we are. What motivated me to be a part of this song was a deep feeling of gratitude towards my teachers, who have made me the person I am. And I’m grateful to have this opportunity to pay tribute to thousands of teachers across the country, who are ensuring that education is uninterrupted despite the constraints around us due to the pandemic,” added Shaan.

Deeksha Joshi took to her social media handles to

Deeksha Joshi took to her social media handles to pay tribute to the nurses

on International Nurses Day!

Here's the link:

https://twitter.com/deekshakalaka/status/1260070534466777090?s=20

https://www.instagram.com/p/CAEzlTTjNIU/

One/2 is an original song created by Amithash

One/2 is an original song created by Amithash and independent musician, Anirudh Vijay as a quarantine soup lovers song. 

It's a fun, breezy and casual take on how lovers are being separated due to the the distance in lockdown. 

The song has been composed and written by Anirudh Vijay and has been sung and peformed by Amithash.

It was composed for social media and is a one minute single.

 It has gotten a very good response on Instagram with celebrities like Anupama Parameshwaran, Sundeep Kishen, Dance master Sathish and Shanthnu Bhagyaraj sharing it.

RED FM celebrates 50th anniversary of

RED FM celebrates 50^th anniversary of Earth Day
with Earth Day Network’s song

https://www.facebook.com/redfmindia/videos/367222640908539/

One of the largest and most awarded private radio networks in India, 93.5 RED FM has exclusively launched Earth Day Network’s song ‘Dharti Ma – A Tribute to Earth’ to commemorate Earth Day’s 50^th anniversary. This initiative comes at a time when the world is in the middle of a global health crisis and there is panic everywhere. The song will be aired across the RED FM network and social media pages on 22 April 2020, to spread positivity.

The song ‘Dharti – Ma’ has been rendered in eight languages presenting an amalgamation of styles. Composed by Amrit Ramnath, the song has been sung by leading vocalists and musicians of India – Bombay Jayashri, Kaushiki Chakraborty, Hansraj Hans, Shankar Mahadevan, Mahesh Kale, Abhishek Raghuram, Shweta Mohan, MD Pallavi and Abhay Jodhpurkar. As the song features these artists on various instruments, the composition is universal in its appeal to unite the nation through the power of music.

Speaking on the occasion, Ms. Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “The outbreak of COVID-19 has indeed impacted our planet severely. We wanted to celebrate Earth Day’s 50^th anniversary by spreading awareness about the alarming need to look after our planet. We decided to support Earth Day Network’s song ‘Dharti – Ma’ that is a tribute to Earth. Our vision was to once again bind everyone together with the eternal power of music amidst the lockdown. We are proud to launch this multi-lingual song across our network, which has always believed in promoting language agnostic music. We are hoping for maximum participation in this celebration of togetherness, unity and hope through a special song that beautifully encapsulates Incredible India.”

Join RED FM in the exclusive song launch as they celebrate Earth Day’s 50^th anniversary and catch the very famous Indian classical singer, Bombay Jayashree at RED FM Hangouts live on 22nd April 2020!

BMW Motorrad India keeps a fast pace in Q1 2020

BMW Motorrad India keeps a fast pace in Q1 2020

 

71.5% growth achieved with 1,024 motorcycles delivered to customers.               

 

Gurugram. In the first quarter of calendar year 2020 (January – March), BMW Motorrad India has kept up its fast pace in the premium motorcycle segment with 1,024 motorcycles delivered to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India posted growth of 71.5% in Q1 2020 as compared to the same period in 2019.

 Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “BMW Motorrad India has posted robust growth in Q1 2020, a result of the extremely strong brand we have built among motorcycling enthusiasts in India. BMW Motorrad has brought its most aspirational and desirable global products to Indian customers and developed a truly close-knit riding community that attracts riders who use motorcycling as a means to explore life. 







The BMW 310 and the GS range are particularly popular among the Indian riders. Though our riding events are on hold to ensure social distancing, we are engaging with fellow riders digitally and through social media. We are closely monitoring the market situation and its impact on future demand.”

 

The momentum for BMW Motorrad was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 80% in the yearly sales.

 

The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS / 850 GSA and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.

 

BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW Motorrad.

Madras Dyslexia Association Joins Hands With Cheil India

Madras Dyslexia Association Joins Hands With Cheil India To Raise Awareness About Dyslexia

The #DyslexiaOnDisplay initiative aims to make parents aware and spark the right conversations.

MDA has been helping children overcome dyslexia for the last two decades. Taking their fight against dyslexia to the next level, they launched the #DyslexiaOnDisplay initiative.

Conceptualised by Cheil India, the integrated campaign leverages various digital touchpoints to raise awareness and increase acceptance about dyslexia among parents and the general public.

The campaign started with innovative search ads that mimicked the effect dyslexia has on children. Helping parents identify the signs that are common among children with dyslexia with a simple search.

The ads led them to a microsite where they could deep dive into dyslexia, turning concerned parents into aware ones. To help others make this shift, a Dyslexic Name Generator was created on the microsite.

The Dyslexic Name Generator is a fun tool that shows your name through the eyes of children with dyslexia. Users were asked to use this name on Twitter to rally support.

With just a tap, users could also share their ‘dyslexic name’ on social media helping MDA start the right conversations about dyslexia.

Speaking on the initiative, D. Chandrasekhar, President, MDA said, “Dyslexia is a neurological condition that we see in many children. It expresses itself through poor reading, writing, and executive functioning capabilities. Parents get panicky and think their child is lazy or has poor intelligence. But in reality, children with dyslexia are very intelligent. They can be easily turned around by early intervention. With this initiative, we hope to make dyslexia a part of everyday conversations so that it is easily identified.”

Adding his insights, Emmanuel Upputuru, Chief Creative Officer, Cheil India said, “At Cheil, we believe in the power of good ideas, backed by simple technology. With this initiative, we tried to make parents understand what it is like to live with dyslexia using smart technology. Because only when you understand dyslexia can you fight it better.”

“Parents are spending more and more time online, either surfing the Internet or scrolling through social media. That’s why we rolled out this integrated campaign on various digital touchpoints to spark the right conversations about dyslexia,” added Sanjeev Jasani, Chief Operating Officer, Cheil India.

About MDA:

The Madras Dyslexia Association was set up in 1992 as a non profit organization with the objective of assisting children with Dyslexia through special teaching methods. They work extensively with dyslexic children right from an initial assessment to taking them through their academic stream with specially set up training methods. They also work closely with several schools across Tamil Nadu in this process.