IndusInd Bank celebrates the unwavering spirit of para-athletes with its

 IndusInd Bank celebrates the unwavering spirit of para-athletes with its
new brand campaign – ‘phirse #Jeetkahalla’

                                          Campaign Video Link:  https://youtu.be/3S9iCRQHMu0

In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” - a campaign to honour its para-athletes under the Para Champions Programme, and brought to light their contribution to the country by creating a nationwide movement of support.

Retaining the essence of ‘Jeetkahalla’, IndusInd Bank, in collaboration with GoSports Foundation, has today launched a brand new campaign to commemorate the achievements of its supported para-athletes across various sport disciplines.  Christened ‘phirse #Jeetkahalla’, the new campaign speaks about the rigour of the preparation undertaken by our para-athletes, as they gear up to compete with the best in the world at an international arena.

As part of the campaign, the Bank has also unveiled a heartwarming and inspiring ‘Anthem’ that showcases the grit and determination of these athletes. Conceived & Ideated by Ankur Suman, Partner & Executive Creative Director, RK SWAMY BBDO, Produced by Films Rajendraa, and Directed by Yogesh Agrawal, the anthem aims to inspire every Indian to cheer and support our para champions in their quest to bring laurels for the country.

Speaking about the new campaign, Mr. Soumitra Sen, Head – Consumer Bank, IndusInd Bank said, “Given the stupendous success of the #Jeetkahalla campaign in 2016, we were keen on nurturing it in a way that it becomes a testament to the Bank’s belief in the power of Para-sports. In keeping with this thought,  we are proud to unveil  this new campaign which retains the spirit of ‘Jeetkahalla’, while also goes a step further, in reflecting the sheer determination, strength and resilience of our para-athletes, as they gear up to represent the country at an International platform. The campaign underscores our constant commitment to the para- athletes and throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of, while also focusing on our core mission of being a partner in every walk of life”.

In a bid to give this initiative a wider reach, the Bank has embarked on a comprehensive digital media campaign that will create the right impact, and help in mobilizing the momentum of seeking encouragement for these heroes.

Campaign Video: https://youtu.be/3S9iCRQHMu0

IndusInd Bank successfully completes

IndusInd Bank successfully completes integration with CRMNEXT across all its customer touch points 

·         IndusInd Bank adopts a smarter, faster and deeper customer engagement strategy with an agile technology platform

IndusInd Bank has announced its successful integration with CRMNEXT, the leading enterprise solution provider for banks and financial services. This integration will enable the Bank to simplify the process of customer on-boarding, introduce new products, and meet customer demands by automating and customizing processes to fit the modern-day financial requirements.

The CRMNEXT platform will empower IndusInd Bank with an intelligence driven ‘Customer Action Center’ which will provide complete information on customers acquired from multiple sources, and make it available on a single intuitive screen. This will give the Bank a holistic view of customer relationships across product offerings, thereby enabling the Bank officials to build smarter relationship programs, and also initiate activities for faster sales and service fulfilment.

The platform will be implemented across IndusInd Bank’s wide network of nearly 2000 branches, call centers and processing units for sales and service operations. It will also integrate and power all  digital and physical banking touch points including ATMs, WhatsApp Banking platform, Email, SMS, Mobile apps etc. as well as over 150 integration touch points including core banking, loan systems, credit card system, Aadhaar, credit bureaus among others.  

Speaking about the integration, Mr. Soumitra Sen, Country Head - Consumer Banking, IndusInd Bank, said, “Technology and innovation have always been a critical focus area for the bank and that has been key towards achieving customer satisfaction. In keeping with this vision, we are delighted to integrate our banking systems with the CRMNEXT platform which will help automate and personalize processes, so that we can focus on meeting the unique needs of every customer and be even more strongly able to deliver stellar user experiences across the board.”

Talking about the integration, Mr. Anil Rao, Head – Operations and Solution Delivery, IndusInd Bank, said, “Transitioning to a high impact digital platform has been a massive, yet seamless experience with CRMNEXT. It will help us to drive our digital strategies in an agile and scalable environment efficiently, with faster fulfilment, delivering superior customer experience. Building on the robust new customer management platform, we aim to cement our position as a digital first bank."

Mr. Biswabrata Chakravorty, Chief Information Officer, IndusInd Bank, said “The launch of the next generation CRM platform is in line with IndusInd Bank’s vision to transform to a Digital Bank focussed in providing best-in-class banking services enabled through innovative use of technology. The Bank has created a digital customer experience and action platform leveraging the elasticity and resilience of the Cloud and through a robust API led integration with all customer touch points.  This platform will provide a unified view of the customer across the lifecycle by incorporating the principle of a golden customer profile from lead/prospect to after sale service. This platform will be accessed by all customer facing channels and staff, making it challenging from a design point of view. IndusInd Bank has leveraged partnership with industry leading platforms like CRM Next, VmWare and Amazon to deliver on this ask and architected it for a seamless client experience.”

Mr. Sushil Tyagi, Director, CRMNEXT, said, "With the increasing influence of digital in customers’ everyday lives, it’s critical for banking institutions to deliver a delightful and consistent digital experience. CRMNEXT is the leader in digital customer experience platform for banks with an exemplary delivery track record, we are confident to further power IndusInd in its growth strategy bringing efficiencies with large scale optimization and smart automation."

Appended below, are some of the benefits of the integration with CRMNXT:

·         The integration will enable the Bank to anticipate customer needs well in advance, and craft personalized offerings, thereby enhancing customer loyalty.

·         Codeless, visual digital journey designers enable personalized sales, service offerings with significantly faster turn-around-time and lower operational costs.

·         Guided actions will help the teams at IndusInd Bank to curate their engagement activities, and build long term relationships with stakeholders.

IndusInd Bank launches redesigned website to

IndusInd Bank launches redesigned website to
enhance customer experience

IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers with an enhanced experience across devices such as desktops, laptops, mobile phones and tablets.

The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant Content Management Platforms – Adobe Experience Manager.

The all new website enables users to seamlessly navigate through the various products and services of the Bank, thereby enabling the Bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

Elaborating on the new website, Mr. Anil Ramachandran, EVP and Head – Marketing & Retail Unsecured Assets, IndusInd Bank said“ This is another key  step forward from a brand perspective as the customer experience in this critical touchpoint, has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient. The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation.

Speaking about the launch, Mr. Ritesh Saxena, Head - Direct Banking, IndusInd Bank said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers. The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”

Also added Mr. Biswabrata Chakravorty, Chief Information Officer, IndusInd Bank, “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The Bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version of the Adobe Experience Manager which will offer users with a unique browsing experience.”

Mr. Krishna Chandaluri, Chief Digital Officer, Indigo Consulting said, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, Technology and Marketing for their guidance and support during this strategic project delivery period”

Some of the key highlights of the website are:

·         Customised experience - The website understands the need of a user and tries to display content based on the user's behaviour. It also helps the Bank to curate offers based on the customer’s profile and preferences.

·         Better visual appeal - Bigger banner placements across the website including product pages, enhances the visual appeal and makes information consumption easier

·         Adjustment of Font size - This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.

·         Alternate text for Images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.

·         Improved Navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices.

Indigo Consulting, the leading digital business and marketing transformation company of the Publicis Group has been a digital partner of IndusInd Bank for more than 5 years and was given the mandate for this customer experience transformation by the Bank.

Ratings:

Domestic Ratings

●       CRISIL AA + for Infra Bonds program

●       CRISIL AA for Additional Tier I Bonds program

●       CRISIL A1+ for certificate of deposit program

●       IND AA+ for Senior bonds program by India Ratings and Research

●       IND AA for Additional Tier I Bonds program by India Ratings and Research

●       IND A1+ for Short Term Debt Instruments by India Ratings and Research

International Ratings

●       Baa3 as Issuer, Bank Deposits and Senior Unsecured MTN ratings by Moody’s Investors Service

●       P3 as Short Term Issuer Rating by Moody’s Investors Service