Veet launches its new campaign with

Veet launches its new campaign with Katrina Kaif

Veet’s campaign #TheBetterWayToWax is catering to the needs of the multifaceted woman of today

Veet®, the world leader in depilatory products, launched its new campaign with brand ambassador Katrina Kaif today. The campaign focuses on equipping and catering to the needs of the modern, multifaceted, young women of today with Veet’s Cold Wax Strips.

Directed by popular filmmaker Punit Malhotra, the campaign ‘The Better Way to Wax’ speaks to women seeking quick and effective hair removal solutions during peak summer months. Veet Cold Wax Strips have quickly become popular with women due to the ease of use and great results at home. Cold waxing offers better results than the more common hot sugar waxing, minus the discomfort, mess, and loss of time that is important for women who are on the go and looking for a quick fix for hair removal, without compromising on results.

Speaking about the campaign, Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said, “We understand that the multifaceted woman of today is looking to make her life simpler with innovative, easy to use solutions without compromising results. We are excited to launch our new campaign #TheBetterWayToWax with Katrina Kaif. She resonates and inspires women who know what they want in life and achieve same with confidence and style. This campaign is our way to celebrate women who don’t compromise and want the best in everything that they do. Veet Cold Wax Strips are the perfect solution offering a convenient and effective way to remove hair with great results.”

 

Commenting on the launch, Actress and Entrepreneur, Katrina Kaif said, “Veet is an iconic brand that resonates with women like me who are juggling numerous responsibilities and are looking for a convenient yet effective solution to their grooming needs. My longstanding journey with Veet makes our association even more special, I'm looking forward to the latest campaign #TheBetterWayToWax and hoping the audience likes it too."

 

Punit Malhotra, Director, Writer and Ad Filmmaker said, “I am delighted to partner with Veet, a brand that celebrates self-expression and provides innovative solutions to both men and women in their hair-removal journey. With #TheBetterWayToWax, we brought out Katrina’s fun authentic self and tried to show the viewers how she manages different roles in her very busy everyday life. I have personally loved directing the ad and being a part of this journey with Veet.”

 

Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India added, “The campaign is built on the insight that today’s women are not only playing many roles, they are also excelling in them. Their lives are as experience-rich as they are time-poor and Veet is the perfect wellness partner to give them the excellence they live by, while also seamlessly fitting into their busy lives.”

 

Actress, entrepreneur, and fitness enthusiast Katrina Kaif perfectly embodies qualities of a modern woman. Her journey from a celebrity to an entrepreneur is a powerful representation that ensures that she is the perfect fit for Veet.

 

#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to establish Veet Cold Wax Strips as an easy-to-use product that delivers effective and efficient results at home such as up to 28-days of smoothness & removal of shortest of hair due it its cool gel wax technology.

 

The Veet Cold Wax Strips are available in retail stores across India and e-commerce websites at a starting price of INR 99.

IndusInd Bank celebrates the unwavering spirit of para-athletes with its

 IndusInd Bank celebrates the unwavering spirit of para-athletes with its
new brand campaign – ‘phirse #Jeetkahalla’

                                          Campaign Video Link:  https://youtu.be/3S9iCRQHMu0

In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” - a campaign to honour its para-athletes under the Para Champions Programme, and brought to light their contribution to the country by creating a nationwide movement of support.

Retaining the essence of ‘Jeetkahalla’, IndusInd Bank, in collaboration with GoSports Foundation, has today launched a brand new campaign to commemorate the achievements of its supported para-athletes across various sport disciplines.  Christened ‘phirse #Jeetkahalla’, the new campaign speaks about the rigour of the preparation undertaken by our para-athletes, as they gear up to compete with the best in the world at an international arena.

As part of the campaign, the Bank has also unveiled a heartwarming and inspiring ‘Anthem’ that showcases the grit and determination of these athletes. Conceived & Ideated by Ankur Suman, Partner & Executive Creative Director, RK SWAMY BBDO, Produced by Films Rajendraa, and Directed by Yogesh Agrawal, the anthem aims to inspire every Indian to cheer and support our para champions in their quest to bring laurels for the country.

Speaking about the new campaign, Mr. Soumitra Sen, Head – Consumer Bank, IndusInd Bank said, “Given the stupendous success of the #Jeetkahalla campaign in 2016, we were keen on nurturing it in a way that it becomes a testament to the Bank’s belief in the power of Para-sports. In keeping with this thought,  we are proud to unveil  this new campaign which retains the spirit of ‘Jeetkahalla’, while also goes a step further, in reflecting the sheer determination, strength and resilience of our para-athletes, as they gear up to represent the country at an International platform. The campaign underscores our constant commitment to the para- athletes and throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of, while also focusing on our core mission of being a partner in every walk of life”.

In a bid to give this initiative a wider reach, the Bank has embarked on a comprehensive digital media campaign that will create the right impact, and help in mobilizing the momentum of seeking encouragement for these heroes.

Campaign Video: https://youtu.be/3S9iCRQHMu0

Gulf Oil India launches mega vaccination drive for 10,000 truckers

 Gulf Oil India launches mega vaccination drive for 10,000 truckers
across the country as part of its Suraksha Bandhan season – 3 campaign

·         More than 40% truck drivers are not vaccinated even with single dose due to various reasons like being continuously on the move, no availability of smartphone or no knowledge of how to register etc

·         The vaccination camps are set up in 11 cities including Delhi, Mumbai, Ahmedabad, Lucknow, Indore among others

Gulf Oil India, a leading lubricant brand, kick-started the 3^rd season of “Gulf Superfleet Suraksha Bandhan” campaign with a pledge to vaccinate more than 10,000 truckers across the country to protect from COVID-19. The vaccination camps are arranged in and around 11 major transport hubs in cities like New Delhi, Faridabad, Ghaziabad, Mumbai, Ahmedabad, Lucknow, Ludhiana, Jalandar, Indore, Karnal and Baddi. The inoculation process is being conducted from 6th to 22nd August, with on the spot registration available.

Suraksha Bandhan, a campaign that was started by Gulf Oil India 2 years ago, resembling the ethos of festival of Raksha Bandhan, is a ‘promise of protection’ to the unsung heroes behind the wheels who ensured that they delivered the essentials as well as medical supplies including oxygen tanks, cylinders, and medical aid even during the most challenging times of this pandemic. While the truckers are providing their services as diligently as frontline workers, their own safety has taken a backseat. It is extremely critical for each individual to get vaccinated, for everyone’s safety and quick economic recovery. Much as Gulf Superfleet Turbo+ engine oil offers superior protection as a product benefit to the truck engine, the brand decided to go one step further and ensure even the trucker is protected in this pandemic.

As per a recent study conducted by Gulf Oil in association with HANSA Research, out of 406 truck driver respondents, 65% needed technical assistance to book their slots while 54% faced challenges to find vaccine slots because of the constant commute that their profession dictates. Furthermore, close to 40% showed lack of awareness and knowledge about how and where to get the vaccine. Therefore, Gulf Oil, through this initiative, is making it easier for truckers to get vaccinated by making it accessible at their place of work and helping them on the spot with the registration process.

Talking about the initiative, Ravi Chawla, MD & CEO, Gulf Oil Lubricants India said, “Since the pandemic, our trucking community has been on the roads, risking their lives, to address the demand and supply of the nation. As a brand, we have always recognised their role in supporting our economy and country. We initiated the Suraksha Bandhan campaign to express our gratitude for their selflessness and sheer courage in times of need. Through this vaccination drive, our aim is to provide easy access to vaccines, contribute to their safety for their and our country’s wellbeing.”

For more social media updates; follow Gulf Oil India on:

https://www.facebook.com/GulfOilIndia

https://twitter.com/GulfOilIndia

https://www.youtube.com/channel/UCaVcTj9bOw3g-Hw4iV63upQ

https://www.instagram.com/gulfoil.india/

गल्फ ऑयल इंडिया ने अपने सुरक्षा बंधन सीजन 3

 गल्फ ऑयल इंडिया ने अपने सुरक्षा बंधन सीजन - 3 अभियान के तहत देशभर

में 10,000 ट्रक ड्राइवरों के लिए शुरू किया मेगा टीकाकरण अभियान

• लगातार चलते रहने, स्मार्टफोन उपलब्ध नहीं होने या पंजीकरण संबंधी जानकारी न होने जैसे विभिन्न कारणों से 40 प्रतिशत से अधिक ट्रक चालकों ने अब तक नहीं ली टीके की एक भी खुराक
• दिल्ली, मुंबई, अहमदाबाद, लखनऊ, इंदौर सहित 11 शहरों में स्थापित किए गए हैं टीकाकरण शिविर

एक प्रमुख लुब्रिकेंट ब्रांड, गल्फ ऑयल इंडिया ने कोविड-19 से बचाव के लिए देश भर में 10,000 से अधिक ट्रक ड्राइवरों का टीकाकरण करने की प्रतिबद्धता के साथ ‘गल्फ सुपरफ्लीट सुरक्षा बंधन’ अभियान के तीसरे सत्र की शुरुआत की। टीकाकरण शिविर नई दिल्ली, फरीदाबाद, गाजियाबाद, मुंबई, अहमदाबाद, लखनऊ, लुधियाना, जालंधर, इंदौर, करनाल और बद्दी जैसे शहरों में और लगभग 11 प्रमुख परिवहन केंद्रों में आयोजित किए जाने हैं। मौके पर पंजीकरण उपलब्ध होने के साथ, टीकाकरण प्रक्रिया 6 से 22 अगस्त तक आयोजित की जा रही है।

सुरक्षा बंधन एक ऐसा विशेष अभियान है, जो 2 साल पहले गल्फ ऑयल इंडिया ने शुरू किया था, जो रक्षा बंधन के त्योहार के लोकाचार से मिलता-जुलता है। यह अभियान अक्सर पहियों के साथ चलने वाले उन गुमनाम नायकों के लिए ‘सुरक्षा का वादा’ है, जिन्होंने महामारी के सबसे चुनौतीपूर्ण समय के दौरान भी ऑक्सीजन टैंक, सिलेंडर और चिकित्सा सहायता उपलब्ध कराने का काम अपनी प्रतिबद्धता के साथ पूरा किया। उन्होंने आवश्यक सामान के साथ-साथ चिकित्सा आपूर्ति को भी नियमित बनाए रखा। एक तरफ ट्रक चालक अग्रिम पंक्ति के कार्यकर्ताओं की तरह लगन से अपनी सेवाएं दे रहे हैं, लेकिन उनकी खुद की सुरक्षा पीछे छूट गई है। प्रत्येक व्यक्ति की सुरक्षा और त्वरित आर्थिक सुधार के लिए प्रत्येक व्यक्ति को टीका लगवाना अत्यंत महत्वपूर्ण है। जैसे गल्फ सुपरफ्लीट टर्बाे$ इंजन ऑयल ट्रक इंजन को बेहतर सुरक्षा प्रदान करता है, ठीक उसी तरह ब्रांड ने एक कदम आगे जाने का फैसला किया और यह सुनिश्चित किया कि ट्रक वाले भी इस महामारी में सुरक्षित रहें।

हंसा रिसर्च के सहयोग से गल्फ ऑयल द्वारा किए गए हालिया अध्ययन के अनुसार, 406 ट्रक चालक उत्तरदाताओं में से, 65 प्रतिशत को अपने स्लॉट बुक करने के लिए तकनीकी सहायता की आवश्यकता थी, जबकि 54 प्रतिशत को वैक्सीन स्लॉट खोजने के लिए चुनौतियों का सामना करना पड़ा, क्योंकि उन्हें अपने कामकाज के सिलसिले में लगातार एक स्थान से दूसरे स्थान पर आवागमन करना था। इसके अलावा, लगभग 40 फीसदी लोगों ने इस बारे में जागरूकता और ज्ञान की कमी दिखाई कि टीका कैसे और कहाँ से प्राप्त किया जाए। इसलिए, गल्फ ऑयल इस पहल के माध्यम से ट्रक ड्राइवरों के लिए टीकाकरण को उनके कार्यस्थल पर सुलभ बनाकर और पंजीकरण प्रक्रिया में मौके पर ही उनकी मदद करना आसान बना रहा है।’’

 

इस पहल के बारे में बात करते हुए गल्फ ऑयल लुब्रिकेंट्स इंडिया के एमडी और सीईओ रवि चावला ने कहा, ‘‘महामारी के बाद से, हमारा ट्रकिंग समुदाय देश के विभिन्न हिस्सों में मांग और आपूर्ति को पूरा करने के लिए अपनी जान जोखिम में डालकर सड़कों पर है। एक ब्रांड के रूप में, हमने हमेशा अपनी अर्थव्यवस्था और देश को समर्थन देने में उनकी भूमिका को पहचाना है। हमने जरूरत के समय उनकी निस्वार्थता और सरासर साहस के लिए आभार व्यक्त करने के लिए सुरक्षा बंधन अभियान शुरू किया। इस टीकाकरण अभियान के माध्यम से, हमारा उद्देश्य टीकों तक आसान पहुंच प्रदान करना है और साथ ही उनकी और हमारे देश की भलाई के लिए उनकी सुरक्षा में योगदान करना है।’’

गल्फ ऑयल ल्यूब्रिकेंट्स इंडिया लिमिटेड (जीओएलआईएल) के बारे में

हिंदुजा ग्रुप का हिस्सा, गल्फ ऑयल ल्यूब्रिकेंट्स इंडिया लिमिटेड (जीओएलआईएल) भारतीय ल्युब्रिकेंट बाजार में एक स्थापित कंपनी है। यह ऑटोमोटिव और औद्योगिक ल्युब्रिकेंट्स , ग्रीस, 2-व्हीलर बैटरियों आदि की एक विस्तृत श्रृंखला को बाजार में पेश करता है। आज, गल्फ ब्रांड ‘गुणवत्ता, धीरज और जुनून‘ के मूल्यों के साथ पांच प्रमुख महाद्वीपों में 100 से अधिक देशों में मौजूद है। गल्फ ऑयल इंटरनेशनल ग्रुप का मुख्य व्यवसाय सभी बाजार क्षेत्रों के लिए 400 परफॉर्मेंस ल्युब्रिकेंट्स और संबद्ध उत्पादों की एक व्यापक श्रेणी का विनिर्माण और विपणन करना है।

जीओएलआईएल के बारे में और अधिक जानकारी के लिए विजिट करें-

www.gulfoilindia.com

For more social media updates; follow Gulf Oil India on:

https://www.facebook.com/GulfOilIndia

https://twitter.com/GulfOilIndia

https://www.youtube.com/channel/UCaVcTj9bOw3g-Hw4iV63upQ

https://www.instagram.com/gulfoil.india/

On Father’s Day, SBI Life’s #PapaHainNa digital film showcases a

On Father’s Day, SBI Life’s #PapaHainNa digital film showcases a father’s unspoken commitment towards protecting his loved ones

The film highlights a father’s responsibility not only towards his immediate family, but also towards the society

The pandemic has re-shaped our perspective around the responsibilities of fathers at home and the way they are adapting to a new lifestyle while simultaneously fulfilling the promise of protecting their family. Recognising the larger role played by Fathers towards the family as well as society, this Father’s Day, SBI Life Insurance, one of the most trusted private life insurers in the country, has released a heart-warming digital film. It depicts the emotional and protective side of a father towards his evolving responsibilities amidst the pandemic.

Link to the digital film: https://www.youtube.com/watch?v=YZrClVZ39-g

Conceptualized by WAT Consult, the digital film showcases a bond between a father and a young boy with an emotional twist in the end. While speaking to the father, the young boy is trying to cover up his troubles in dealing with the challenges brought about by the pandemic induced lockdown. But thanks to a father’s instinct, he understands the young boy’s troubles and extends all possible help. The warmth displayed in their conversation makes it easy to believe that it is a father-son relationship. However, towards the end of the film, it is revealed that the man is not the biological father of the boy. In fact, the young boy is the child of his domestic help, who has been taking care of his family for years. 

Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, “While men have been consistently taking up household responsibilities as an intrinsic part of their lives, the pandemic and lockdowns have brought to focus, the lesser spoken role of fathers, owning up responsibilities over and above family duties. Our Father’s Day film, in essence, is an insight that is being widely observed in the Indian households today, wherein families are extending help to people unconditionally. SBI Life’s #PapaHainNa campaign is a hat tip to fathers who are actively contributing towards bringing about a societal change.”

The film highlights how, during the pandemic, fathers are not only breaking stereotypes by participating in domestic chores, but also fulfilling their promise of protecting their immediate as well as extended family.

Ms. Heeru Dingra, CEO, WATConsult said, “SBI Life’s digital property, #PapaHainNa, has been celebrating the spirit of a father’s love since 2015. This Father’s Day, the brand continues to live up to the tradition with yet another heart-warming campaign focusing on a father’s commitment to protect. Fathers are rightly titled as superheroes because they inevitably save the day. Hence, brands have leveraged this beautiful father-child bonding concept extensively. However, this campaign is so much more. It’s bound to leave our viewers speechless, courtesy the unexpected twist.”

TATA HOUSING LAUNCHES SPECIAL
CAMPAIGN FOR SOUTH REGION

 

Key Highlights:

The campaign focuses on providing year-long savings through 100% Cashback on booking amount, 12 months no EMI scheme offered by an external financial institution and Zero cancellation charges if withdrawn within 30 days of booking

Tata Housing Development Company (THDC), one of the leading real estate development companies in India, announced the launch of its first campaign of the financial year for the South Region. The campaign has been specially curated to provide financial assistance to homebuyers amid the second wave of the pandemic. An in-depth qualitative research was conducted among 120 homebuyers to understand the consumer preference while buying a house during this period of uncertainty and instability. Based on the insights, it was found that the homebuyers are seeking flexible home buying options and some kind of financial assistance that will encourage them to expedite the decision of home buying.

 

The campaign focuses on providing year-long savings to homebuyers interested in South Zone projects through 100% Cashback on booking amount, 12 months no EMI scheme offered by an external financial institution, and Zero cancellation charges if withdrawn within 30 days of booking. The offer is for a limited period and valid until 30^th June, 2021. The campaign is applicable on Tata Housing’s residential projects The Promont and New Haven Bengaluru in Bengaluru, Tritvam in Kochi and Santorini, New Haven Ribbon Walk and Crescent Enclave* in Chennai.

 

Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, shared that “Tata Housing has always been a consumer-centric brand and during these unprecedented times, we have been paying close attention to what our consumers require. In our in-depth consumer survey, it was evident that people are seeking to invest in property for security and peace of mind amid this pandemic situation. However, they were also looking for some financial aid in the form of cashbacks, holiday on EMI etc. to finalize the transaction. Hence, we have come up with this special campaign to help people invest in their safe havens. Like most of our recent campaigns, this one too relies heavily on digital channels to drive awareness and generate leads for Tata Housing’s projects in the Southern market.”

 

Further adding, Mr. Pramod Bisht, SVP & Regional Business Head, South India, Tata Realty & Infrastructure Limited said, “The South Market is seeing a lot of interest from domestic as well as international homebuyers who are either waiting for price correction or seeking some additional financial assistance. The homebuyers and their families are our number one priority at Tata Housing and we are trying to support them financially in their times of need. Even after the homebuyer moves in, no compromises are made to ensure that the homebuyer’s family is safe, healthy and well-protected- through provision of safety measures, quality infrastructure, luxurious comforts and world-class amenities. We are confident that we will get a great response for our South projects through this campaign.”

 

The pandemic has instilled a deep desire among masses to make home buying a priority and significantly impacted the home-buying decision process. A recent CII-Anarock research reveals that nearly 62% of the people surveyed consider that this is an ideal time to enter the real estate market and homeownership has gained top priority even for the millennials. Mindful of the market sentiments, Tata Housing has been providing financial assistance to homebuyers through the introduction of consumer-centric campaigns throughout the lockdown, including the ‘The Grand Indian Home Festival’, ‘The Final Rush’ and ‘#MySafeHaven’ campaigns that contributed to its remarkable growth in the residential segment.

 

Tata Housing’s two luxury projects in South, The Promont in Bengaluru & Tritvam in Kochi both have witnessed 50-60% growth in last financial year sales compared to previous years. While NRIs contributed significantly to the demand for these luxury properties in the first half of the FY, in the second half of the year it was the domestic demand that picked up hugely.

 

The Promont:

 

Promont has 312 luxury residences with select Penthouse, 3 and 4 bedroom residences that bring you landscaped terraces at right angles to each other thereby giving you panoramic views of Bengaluru. Every residence offers an exclusive, double heighted, private sit out that will allow residents to enjoy breathtaking views of the city. In clear atmospheric conditions, you can see beyond a distance of 30 km from top of the site. In terms of leisure a 3 level clubhouse host some world-class amenities from a Temperature control indoor heated pool to Squash, business center etc. A unique world of elevation and impeccable luxury in a place you could never imagine. From first-hand experience, anyone would say, the world is truly different here.

 

Tritvam:

Tritvam has 572 state of the art 3, 4 BHK and spacious duplex flats with a fine view of the Arabian Sea. The project boasts of world class amenities like a fully equipped club house, fitness center, yoga court, exclusive facilities like squash court, jogging track etc. for the sports enthusiasts, swimming pools with pool decks and cafés, spacious parking areas and a state of the art security system. Designed by the internationally renowned architect Woods Bagot – Australia, Tritvam promises the most exquisite and international living experience that Kochi has to offer.

 

*Disclaimer: The 12 months EMI holiday is not applicable for Crescent Enclave, Chennai.

Pehla game Khel Ke Dekho

‘Pehla game Khel Ke Dekho’ – Adda52 Poker launches new media campaign

Adda 52 ‘Pehla game Khel Ke Dekho’ campaign celebrates the unparalleled joy of winning in poker

Adda52.com, the pioneer of online Poker in India launched their ‘Pehla game Khel Ke Dekho’ media campaign to attract more people to try online poker. The campaign aims at encouraging the uninitiated audience to indulge in the game of online poker. The film highlights the unparalleled feeling of winning in a game of poker. ‘Pehla game Khel Ke Dekho’ ad-film brings out the joy that a person experiences in winning against real players using his skill and mental agility. The film has a nostalgia quotient by creating the ad-film sequence around the song 'Pehla Nasha’ from the movie ‘Jo Jeeta Wohi Sikander'. In the ad-film, the protagonist played by “Jeeveshu Ahluwalia” a popular digital entertainer is shown romancing his phone as he celebrates his victory.  

Furthermore, as India is continuously rising in poker with every passing year, Poker is not just limited to major cities anymore but now the trends of both online and offline games are thriving all over the country. Therefore, even Tier 2 cities are gearing up the affinity towards poker.

 

 

“This campaign aims at bringing new poker players to the fore and attracting them to stay connected in the game. Poker is a skill game based on strategies which can only be experienced while playing. ‘Pehla game Khel Ke Dekho’ will not only motivate but also inspire new users to try online poker. As a brand, we are committed to bring exciting strategies and plans to further promote this exciting game in India." Nishant Jaiswal, Vice President - Marketing, Adda52.

The ad campaign was conceptualized and designed by ‘Enormous Brands’, one of the leading creative agency in the country.

“The campaign redefines the gaming arena for the Indian market by motivating the new users to play and experience the game of Poker. The campaign has been executed in a way that intents to set up a platform for new players to learn, enjoy, play poker and experience the joy of winning while standing a chance to win benefits. The revolutionary campaign aims to include players of all calibres. The new initiative will ensure the fruitful participation”, Ashish Khazanchi, Managing Partner, Enormous Brands.

India is a young country with over 75% of its population under the age of 45, making it one of the largest potential markets for online gaming. The campaign ‘Pehla game Khel Ke Dekho' will bring excitement on the table and inspire poker players to experience triumph.

Adda 52 constantly works towards establishing new benchmarks by introducing exciting formats and different events for poker players. To expand, engage and excite new players, the company continually innovates and comes up with the variety of campaigns and offers to entice players to experience the game.

Vanish launches its new campaign that

 Vanish launches its new campaign that promises to give ‘Dry Clean Like results’

• Vanish creates an AR-based digital experience with Avataar.Me for its consumers

Vanish, India’s No. 1 stain removal brand* and a premium laundry additive, has joined hands with Avataar.Me to create an immersive Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’.

 The new campaign is based on a study conducted by an external research agency on consumers’ perspective on dry-cleaning vs washing clothes at home. The study found that consumers used dry-cleaning solutions to keep their clothes looking newer for longer. Vanish has undergone rigorous testing and the results indicate that Vanish liquid/powder, when used with a regular detergent, provides dry clean like results at home where even daily wear garments look brighter and whiter after every wash. Its Oxy power with the power of a million Oxygen bubbles boosts your laundry experience while being gentle and safe on your garments.

 Commenting on the campaign launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene- South Asia said, “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish with its revolutionary formulation provides ‘Dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter. We are also delighted to partner with Avataar.Me to bring a first of its kind immersive demo experience to our consumers in real time. This Digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.”

 Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia said, "Vanish is a proven detergent booster, powered by millions of oxygen bubbles that penetrate deep into fabrics and effectively remove stains, brightens coloured clothes and whitens white clothes. As per our tests, consumers can now use one scoop of Vanish powder or Vanish Liquid along with a regular detergent to get ‘dry clean like results’ at home!"

 Vanish in its campaign showcases the product efficacy through live demos highlighting the importance of ‘seeing is believing’ by addressing laundry issues of the audience. Ravinder Siwach, Creative Director, Havas Media commented, “Indians have become more fashion forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life consumer’s garment woes and addresses their concerns first-hand.”

 Vanish in both powder and liquid formats is available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards.

 * As per Nielsen Retail Index data for period MAT Aug‘20 for the India market in Stain Removers segment of Pre Post Wash Category

 TVC Link & Credits: 

VANISH DRY-CLEAN LIKE RESULTS TVC

 Production House: Footloose Films

Producer: Kedhhar Barrve

Director: Surya Balakrishnan

DOP: Eeshit Narayan

Editor: Sanchari Das Mollick

Music: Hanif Shaikh

Mallika Dua takes on the role of news

Mallika Dua takes on the role of news anchor
‘Mythika Dutt’ for new show - ‘Fake or Not?’

~Launching today, the show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake~

As we continue to power through difficult times, we have all been glued to our screens, consuming viral content circulated on various platforms, that in several cases, is misleading and untrue. To counter this growing threat of misinformation, Mallika Dua is all set to explore a new role as news anchor Mythika Dutt who will be hosting a new show titled ‘Fake or Not?’. Launching on the Flipkart app today, actress, comedian, and writer Mallika Dua will continue to bring forth her true essence and satirical comedy as she explores this new avatar.

In an attempt to curb the spread of misinformation and help people identify real from fake, Flipkart Video in support of the United Nations’ ‘Verified’ campaign is launching this new show, aimed at educating users by debunking fake content, while encouraging them to be mindful of the news and information they come across. Many questions that are part of the show will address common misconceptions surrounding the COVID-19 pandemic.

Mythika Dutt - a sincere news anchor and host of ‘Fake or Not?’, is committed to tackle fake news and fight ignorance through her news segment. Along with quashing inaccurate news, the new quiz show from Flipkart Video Originals will also bust common myths that people have come to believe as facts, with a fun twist. Did you know that the humble peanut is not a nut? Or that the full form of 'SOS' is not Save Our Souls! ‘Fake or Not?’ combines many such surprising answers and engaging content, available at the convenience of your smartphone.

“People today are so easily misinformed with all the viral content flooding social media. It has been great taking on a new role, playing Mythika Dutt, to address this. True to the character, I am determined to fight misconceptions as I keep viewers informed through the light-hearted and engaging format of the show. This is such a great initiative by Flipkart Video to educate people and the twist of comedy makes the show entertaining, while still driving awareness to question the source and credibility of information. The show is definitely the need of the hour and I can’t wait to see how this journey unfolds.” said the show’s host Mallika Dua.

‘Fake or Not?’ reinforces Flipkart Video’s commitment to bring the most relevant and innovative content to users in India through their consumer-first approach combined with best in class technology. This show is now live on Flipkart Video and will continue to entertain and engage users with its interactive videos over the next month. To watch the show and win daily prizes, head over to the Flipkart App, click on the Video button at the bottom right of the screen and click on ‘Fake or Not?’.

You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN

https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692