JLL enters secondary residential market

     JLL enters secondary residential market, ties up with Zapkey

 Creating trust and transparency in the process of transacting resale residential homes

Benefits for the customer

·         Complete assistance on property marketing

·         Detailed home inspection and valuation report
·         3D (Digital Twin) - virtual tour of the property

JLL, India’s largest real estate consultancy firm today announced its entry into the country’s secondary residential market via a strategic partnership with Zapkey (a Propstack subsidiary). With this first-of-its-kind association, JLL aims to reach out to customers struggling to make a buy-side or a sell-side transaction in the rather unorganised secondary (resale) residential market.  

 

India’s secondary residential market is very challenging with customers facing multiple issues. Apart from difficulties related to price discovery and quality of product offered, legal issues like clear title deeds and documentation can be a big deterrent. This partnership aims at firstly simplifying the marketing of a resale apartment by using Zapkey’s data platform & proptech tools like Matterport, which creates a 3D digital twin of the apartment for buyers, making it easier for them to virtually tour the property. It also provides measurement features, a detailed home inspection report with all the quality checks and scope of improvements mentioned in simple understandable terms.

“The collaboration between JLL and Zapkey will be both offline and online. While Zapkey will list  resale homes on their portal, the eventual offline transaction will be managed end-to-end by JLL’s experienced advisors. Starting with Mumbai, we will look at expanding our presence in cities like Pune and Bengaluru too,” said Siva Krishnan, Managing Director, Residential, India, JLL.

 “As more and more homebuyers take the most important step of investing in their own homes rather than staying on rent, we wish to be enablers for them in this important decision. We recently announced JLLhomes.co.in, our primary residential portal, and with this association we aim to reach the secondary residential market. We hope that the coming together JLL and Zapkey will induce confidence in customers as we aim to resolve some of their most pressing issues,” Siva further added.

Raja Seetharaman – Co-founder of  Zapkey said, “Both JLL and Zapkey are client-facing real estate companies; however, the characteristic each holds fits like a puzzle. We are delighted to partner with JLL. We believe that the combination of Zapkey’s tech and data platform with JLL can redefine the secondary residential market in India. The broad nature of residential products &  services under one umbrella, makes it an exiciting proposition. The secondary residential market holds huge potential in India. Large organised players like JLL entering this market will make it easier for buyers and sellers to confidently and efficiently execute transactions.”

JLL has recently announced the launch of its residential portal JLLHomes.co.in. The portal enables prospective homebuyers to choose from an array of residential projects that have been pre-screened by professionals from JLL.

 

For more information and to experience the site, please visit www.jllhomes.co.in

JLL launches residential property portal

                                        JLL launches residential property portal JLLHomes.co.in

Portal showcasing pre-screened properties, allocating dedicated relationship managers to each homebuyer and creating a seamless home buying experience

JLL, the country’s largest real estate consultancy firm today announced the launch of its residential portal JLL Homes.co.in. The portal enables prospective homebuyers to choose from an array of residential projects that have been pre-screened by professionals from JLL.

With a focus on delivering an exceptional experience for homebuyers, the Firm leverages its in-depth research-backed knowledge and follows a ‘Relationship’ model. Each prospective homebuyer is assisted by one of JLL’s experienced relationship managers to identify relevant options and handhold them through their homebuying journey. This makes the home buying process seamless for the customer, who otherwise has to deal with the unorganized players in this sector, resulting in screening of often irrelevant information and multiple calls from multiple sources.

How do homebuyers’ benefit?

·           Pre-screened homes
·           Dedicated relationship managers
·           Best deals at zero brokerage (on primary transactions)
·           Clutter free site with no ads
·           Property listings verified by JLL
·           No incessant calls from multiple brokers

Due to restrictions on site visits and other safety protocols owing to the pandemic, homebuyers today are increasingly turning to online platforms for their initial home search. Owing to long term disruptions caused by COVID, JLL estimates that  with platforms such as JLL Homes, the trend of online home searches will continue to prevail.

“The inherent need to own a home due to the pandemic has given a boost to the residential segment in the country. As a result, we witnessed an 18% rise in sales in the first half of this year compared to the same period last year, which is proof that the residential market has emerged resilient from the pandemic. With JLL Homes, we offer a unique and customer-centric platform with over 4,000 projects backed by the trust of the JLL brand,” said Radha Dhir, CEO and Country Head, India, JLL.

“The world we live in today is a digital one and searching for a home is no different. Online searching maximizes the ability to compare potential homes by selected features. Most of this is done before a potential home buyer connects with a real estate agent. With JLL Homes, we address a lot of the pressing issues homebuyers face today, be it during online searches or offline transactions closures. We offer our customers a hassle-free home buying experience while respecting their privacy. Clients with purchasing power wants to look for larger homes, given the expanded space requirement for work from home, children’s online education and family recreation. For our NRI clients planning to invest in India, it will be convenient to browse and shortlist properties and we will also arrange virtual visits to offer a seamless experience.” said Siva Krishnan, Managing Director, Residential Services, India, JLL.

With a conducive policy environment and one of the lowest home loan rates in the last decade, this is a good time time to buy a home. The residential market in the country saw sales picking up in the last few months. In the second quarter (April-June) of 2021, sales increased by 83% as compared to Q2 2020, across the top seven cities in the country. By comparison, in Q1 2021, sales of residential units continued an upward trajectory, increasing by 17% on a sequential basis. During the first wave of COVID-19, residential sales dropped by a record 61% quarter-on-quarter to 10,753 units in Q2 2020. However, the impact of the second wave has been limited with sales in Q2 2021 dipping by 23% to 19,635 units.
 
For more information and to experience the site, please visit www.jllhomes.co.in