LIZOL UNVEILS ITS DISINFECTION-FOCUSED CAMPAIGN

LIZOL UNVEILS ITS DISINFECTION-FOCUSED CAMPAIGN ‘SAFE TO TOUCH’

• Highlights its product efficacy against the Sars-Cov-2 (Covid-19) virus
• Importance of cleaning and disinfecting surfaces to kill germs and viruses

Lizol, India’s leading disinfectant brand unveiled its new campaign ‘Safe To Touch’ today. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

Since the onset of the Covid-19 pandemic, Lizol has been educating consumers on understanding the need for disinfection to help break the chain of this deadly infection. Lizol disinfectant surface cleaner which is manufactured in India has been tested by an internationally accredited external laboratory and proven to be >99.9% effective against the Sars-Cov-2 virus.

Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia said, “Lizol is a Global disinfection champion and has been working towards educating consumers on the need & importance of surface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around us and in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

Dr. Skand Saksena, Director R&D, RB Hygiene Home, South Asia highlighted “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Lizol Disinfectant Surface Cleaner is one of the leading hygiene products in RB’s portfolio that has been tested and proven to be >99.9% effective against the Sars-Cov-2 virus. These findings have established that Lizol Disinfectant Surface Cleaner prevents the spread of this deadly infection by disinfecting contaminated surfaces and helps in keeping homes clean and germ free.”

The new campaign is a behavior change campaign conceptualized by McCann and is aimed at educating consumers. Commenting on this Prasoon Joshi, CEO and COO, McCann Worldgroup said, “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved one’s safe and break the chain of infection.

TVC Link & Credits: 

New Lizol Safe To Touch TVC  - https://www.youtube.com/watch?v=t1JocdsVMu8

Production house: Picture Perfect

Producer: Rickii Kapoor/ Sangeeta Kapoor

Director: Milind Dhaimade

DOP: Priya Seth

Post-production: Prime Focus

Music: Gaurav Chatterjee

Lizol introduces its first disinfectant concentrate for

Lizol introduces its first disinfectant concentrate for Indian consumers

Lizol Double Concentrate is RB’s ‘E-commerce first’ innovation to be sold exclusively across Indian e-commerce platforms

Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate Disinfectant Surface Cleaner. The product is Lizol’s first ever disinfectant concentrate to be sold exclusively across e-commerce platforms in India keeping in mind the significant growth retail e-commerce has seen in the country.

Being at the forefront in its collaborative fight against Covid-19, Lizol is looking to expand its portfolio by providing consumers with a range of products that help break the chain of infection. The new Lizol Double Concentrate has a superior formulation which will give consumers 10X superior cleaning and kill 99.9% germs by using just half a cap.

Commenting on the launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “, “The Covid-19 pandemic has heightened the need and importance of maintaining safe hygiene practices as the first step towards preventive health care. Lizol’s new innovation is a 2X concentrated formula that is not only potent as a disinfectant but, is also a more sustainable option that is aimed at providing superior benefit value for consumers. It’s an ‘e-commerce first’ launch keeping in line with the changing shopper behaviour.”

With this product innovation, RB showcases its commitment towards consumer centricity by ensuring greater degree of consumer convenience. It allows ease of use and fewer buying occasions while also actively pushing the envelope on making its products environment friendly.

“Lizol double concentrate is a powerful innovation that is effective and sustainable. The concentrate has gone through multiple tests to ensure germ-kill and superior cleaning while disinfecting surfaces. This is a convenient purchase option as compared to dilutables giving consumers more than 100 uses from just one bottle”, says Dr. Navin Sharma, Head- Innovation Hub at India R&D, RB Hygiene.

The product will be initially available in Citrus variant and in two different sizes – 900ml and 1.9 litre.

RB extends its support to Covid-19 warriors in Tamil Nadu

RB extends its support to Covid-19 warriors in Tamil Nadu 

Partners with United Way Chennai (UWC) for distribution of disinfectants in TN Chennai, June 27, 2020: In a bid to address the urgent collective fight against the spread of Covid-19, RB
(Reckitt Benckiser) has partnered with United Way Chennai (UWC), to help distribute 60,000 litres of Lizol and Harpic to help break the chain of this fast-spreading infection.

UWC, a not-for-profit organization, is a part of the social movement called United Way Worldwide (UWW). UWW operates in over 46 countries globally and across 7 states in India.

Through this alliance with UWC in Tamil Nadu, RB is fulfilling their commitment to supporting
public healthcare institutions and the work of frontline health and sanitation workers in Indian
states by donating powerful disinfectants, Lizol and Harpic.

Commenting on this initiative, Narasimhan Eswar, Senior Vice President, RB Hygiene, South Asia said, “We want to extend our heartfelt support to the government institutions and workers who are going the extra mile to keep our fellow Indians safe and that’s why we have ecided to donate our trusted disinfection products, Lizol and Harpic for public use through these institutions. We are thankful that our partnership with United Way Chennai will empower these amazing healthcare institutions and frontline workers to help break the chain of infection and keep themselves and others safe.”

Meenakshi Ramesh, Executive Director, United Way Chennai, said, United Way Chennai,
as the execution partner for RB, is happy to help in the cause of hygiene and sanitation in 6
government hospitals and 10 Covid Health Centres in Tamil Nadu. The UWC team will be
reaching out to these hospitals and health centres to deliver the supplies.& Dr J Radhakrishnan, IAS Officer and Principal Secretary, Health and FamilyWelfare/Commissioner of Revenue Administration &; State Relief Commissioner, Government of Tamil Nadu said, “We appreciate the gesture by Reckitt Benckiser (India) Private Ltd. to contribute for the common good of communities by joining hands with the Government of Tamil Nadu in the fight against Covid 19 and accept with thanks the donation of Lizol & Harpic to help sanitize Government Hospitals and other facilities.”

Lizol for the first time in India, launches a new innovative product

Lizol for the first time in India, launches a new innovative product designed
specially for cement surfaces

Lizol Cement Cleaner aims to reach out to 2 out of 3 homes in Tamil Nadu

Lizol, the world’s No. 1 disinfectant brand from the house of Reckitt Benckiser, launched their latest innovation, Lizol Cement Surface Cleaner in Chennai today.

According to the 2011 Census, 1 in every 3 Indian households has a cement floor wherein Tamil Nadu is the largest state where 2 out of 3 homes have cement floors.

Through extensive consumer research we found that the biggest concern faced by the Indian homemaker is the removal of the white patches/stains found on cement floors. A cement floor is made of calcium hydroxide which reacts with the carbon dioxide in the air forming calcium carbonate salt on floors. This salt residue eventually settles within the pores and crevices on cement floors and forms white stains. Generic cleaning solutions like Phenyls and Detergents are unable to dissolve these salts leaving the floor unclean and patchy. 

The Lizol Cement floor cleaner is a Global first and has been launched exclusively for cement surfaces after years of extensive research. Lizol, has designed a unique 3-in-1 formula, that penetrates the porous cement floor, dissolves and eliminates tough white stains while removing 99.9 % germs and leaves behind a pleasant fragrance.

The post use consumer research undertaken by AC Nielsen in nearly 300 homes saw that more than 96 percent consumers found the product to be extremely effective on their cement floors as compared to their current phenyls and detergents. Lizol cement cleaner addressed the issue of calcium carbonate and consumers saw tangible results in front of their eyes.

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia said “The floor cleaner category is growing at double digits and with growing urbanisation, the category is poised to accelerate further.  Being a leader in this category, we realised that while the market is focused on tiles and marble floors, the need for most Indian consumers having cement floors has still not been addressed. Taking our vision to ‘Create a Cleaner World’ forward, we have launched Lizol Cement floor cleaner to serve many more consumers. By 2020, more than 18 crore homes in India will have cement floors with 33% homes in South India itself. We are so confident of our product’s proven efficacy that we are introducing a 6-day money back challenge.”

“This product is a global first and it is heartening for the India R & D team to bring a product that is core to the Indian homes.” says, Dr. Navin Sharma, Head- Innovation Hub at India R&D, RB Hygiene Home.

In its first phase, Lizol cement floor cleaner is being launched across four states with the highest cement floor penetration in India, namely; Tamil Nadu, West Bengal, Karnataka and Kerala. The Lizol Cement Surface Cleaner will be available in two variants lemon and pine and two different sizes - 100ml and 400ml. It will be available across the 4 states in traditional trade and modern trade stores. The 100 ml trial pack is priced at Rs. 25 and the 400 ml bottle is priced at Rs. 74.

For more information visit https://www.rb.com/