Flipkart’s kirana partners register nearly 30% increase

Flipkart’s kirana partners register nearly 30% increase
in average monthly delivery incomes in 2020

●     Kiranas in the South saw the highest growth in monthly income, followed by the East, West and North

●     Among the top cities, kirana partners from Hyderabad witnessed the highest growth in delivery incomes followed by Ahmedabad, Mumbai and Bengaluru and Pune

Flipkart, India’s homegrown e-commerce marketplace, today shared data that its kirana partners across the country registered an increase of nearly 30% in average monthly delivery incomes in 2020. This is a testament to Flipkart’s commitment to the partnership with India’s oldest form of retail to augment their incomes and create newer avenues for them through digital means.

As part of Flipkart’s kirana program, mom-and-pop stores, including general stores, tailor shops, and more, partner with Flipkart to deliver millions of shipments at customers’ doorstep and create new revenue channels for themselves.

According to insights by Flipkart, the average monthly delivery incomes for kirana partners in the South grew the most, followed by East, West and North. Among the top cities, kirana partners from Hyderabad saw the highest growth followed by kiranas from Ahmedabad, Mumbai, Bengaluru and Pune. The kirana delivery program continues to benefit scores of kirana partners, helping sustain them financially during the lockdown period.

Rajneesh Kumar, Senior Vice-President and Chief Corporate Affairs Office at Flipkart, said, “The Flipkart Group is committed to the development of Kiranas across the country through innovative partnerships to augment their incomes and equip them digitally. As one of the oldest and most trusted forms of retail in the county, kiranas are an essential part of the retail ecosystem in India and we, as a homegrown organisation, have been engaging with them in various ways to re-position and re-invent them as convenience stores from an e-commerce perspective. Doorstep deliveries to customers have been one of the most successful kirana programs, and it gives me immense pleasure to witness the growth and prosperity it is creating for our kirana partners.”

Flipkart deploys a host of business processes and technologies to ensure wide availability of shipments for deliveries for the kirana partners to supplement their incomes. It also provides them with comprehensive training, including teaching the finer nuances of delivery, the functioning of the app and customer service.

Launched in 2019, the program aligns with Flipkart’s aim of expanding its reach among consumers, especially in Tier-2 and Tier-3 cities, while providing kiranas with an additional source of revenue. This additional source of income has helped kirana partners provide for their families, save up for children’s education, repay loans and meet other personal needs.

In addition to this, Flipkart also serves close to a million kiranas across nine states in the country through Flipkart Wholesale’s Best Price cash-and-carry business. Under this business, kiranas have access to a wide range of quality merchandise at competitive prices, door-step delivery of products and convenient payment solutions. Through the year, Best Price has worked closely with its supplier partners on transportation and logistics and has significantly ramped up e-commerce and delivery capabilities, ensuring members can order and receive products conveniently amidst the pandemic.

 

Flipkart announces FlipMarch initiative to

 Flipkart announces ‘FlipMarch’ initiative to onboard
Army veterans in its workforce

 ●      Aimed at close collaboration with the Defence forces to offer its ex-personnel a thriving career in e-commerce

●      Partnership with Army Welfare Placement Organisation (AWPO) to help identify and onboard selected personnel in various roles

●      Ex-Army personnel to be onboarded across the value chain including corporate and supply chain roles and to be provided training and guidance

Flipkart, India’s homegrown e-commerce marketplace, today announced its collaboration with the Armed forces with the launch of ‘FlipMarch’ initiative to onboard ex-Army personnel across its value chain. As part of the initiative, Flipkart has partnered with the Army Welfare Placement Organisation (AWPO) to identify and onboard selected candidates in roles across the organization.

Under this initiative, selected personnel will be offered customized induction, sensitization programs, and curated learning programmes to enable a seamless transition and help them learn the nuances of the various corporate job roles. Flipkart’s hiring of ex-servicemen will help provide opportunities to new career paths and offer more options post serving in the Armed forces.

Commenting on this initiative, Krishna Raghavan, Chief People’s Officer, Flipkart said, “Flipkart is a socially responsible organization which works towards the development of the society and its stakeholders. We have several ex-members of the Armed forces leading important charters here at Flipkart, and we are delighted to announce FlipMarch to take this initiative ahead. The loyalty, discipline and risk-taking ability of the members of the Armed forces are of great value to Flipkart and will play a crucial role in building a robust organization”.

Major General Deepak Sapra, Managing Director, AWPO said, “"This partnership brings together two influential service providers serving the nation - a leading homegrown e-commerce marketplace and another providing opportunities to Indian Army Veterans.This Agreement between Flipkart and AWPO also exemplifies the dedication of both the organisations in leveraging each other's strengths and providing meaningful opportunities to the army veterans. We look forward to a continued relationship with Flipkart.”

According to AWPO, over 50,000 personnel retire every year in the age bracket of 30-40 years who are well trained in multiple aspects of logistics, workforce management, crisis handling, making them an ideal choice for large organizations.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart said, “Flipkart understands the importance of bringing together stakeholders as we move ahead in building a more responsible corporate culture. The inclusion of ex-Army personnel in our workforce stands as a testimony to our commitment towards the armed forces and will set the tone for a long-standing relationship. Their assimilation into our value chain will enable us to become more agile with their ability to make quick decisions and deliver results in a constantly evolving environment.”

Flipkart currently has numerous ex-Army personnel in its workforce deployed across corporate offices, supply chain operations and security management and play a key role in the day-to-day functioning of the company. With its over 12,000 strong workforce at corporate offices and nearly 1.8 lakh employed in our supply chain, Flipkart offers a unique opportunity to work in a fast-paced environment across a diverse set of business functions.