Flipkart Video Gives the Audience a Next-Level Interactive Experience

 Flipkart Video Gives the Audience a Next-Level Interactive Experience 

with Crime Stories Season 2

~ Viewers get to choose Inspector Vikrant’s actions in the investigation~

~The series is now live on the Flipkart App~

Link to the trailer - https://www.youtube.com/watch?v=gecef6kY1vo

Should Inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should Inspector Vikrant follow? The power to decide now rests in the hands of the viewer. Flipkart Video announces the return of its investigative drama series, Crime Stories by giving interactive crime fiction a new avatar. Launching today on the Flipkart app, the series introduces ‘branching video’ technology, a feature that draws audiences to become a part of the narrative by letting them choose between different, compelling storylines.

Following the nail-biting end of season one, the latest edition promises to offer new and intriguing unsolved cases, suspects and unexpected plot twists that will continue to keep viewers at the edge of their seats. Flipkart Video’s introduction of the ‘branching video’ feature will also enhance consumer experience by engaging viewers actively in the storyline giving them the chance to explore alternative possibilities that each episode can take.

Commenting on his association with Flipkart Video, actor K.C. Shankar said, “Inspector Vikrant is one of the most interesting characters that I've ever played and the experience of working on this show only got better with the new season. With the introduction of the ‘branching video’ feature, we had to shoot an alternate storyline which was thrilling and challenging at the same time. Audiences are looking to do more than just watch the show. They want to be involved, everyone loves having control and this new season gives them an opportunity to do just that. I can’t wait for everyone to tune in to the Flipkart app and catch the criminal along with me while winning exciting prizes.”

Talking about the launch, Aloka Guha, Senior Director & Head of Content, Flipkart Video said, “With the launch of Crime Stories season 2, we continue to be at the forefront of innovation by launching interactive content that delivers a unique experience. By introducing the branching video technology, we are giving viewers a more immersive entertainment experience which is different from anything we have done before. This introduction is built on our deep consumer understanding, which has revealed a growing fascination in taking more 'control' on the content they consume. We are excited for audiences to watch this new season and determine for themselves, how the story moves forward.”

Each episode, released daily, will be a stand-alone case, revolving around the interrogation of multiple suspects while also engaging viewers through one branching question per episode that lets them explore the story in the direction they want to, and win exciting prizes.

The show is now live on the Flipkart App and users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage.

Meesho Becomes the First E-commerce Marketplace to

Meesho Becomes the First E-commerce Marketplace to 

Offer Zero Percent Commission to Sellers

Meesho takes a huge stride towards its vision of helping 100 million
small businesses succeed online

Meesho, India’s largest online marketplace for longtail products, has also become the first e-commerce platform in the country to introduce 0% commission for all its sellers. Complying with the company’s ambitious vision of enabling 100 million small businesses to become successful online, Meesho aims to make e-commerce experiences for its sellers on the platform hassle-free. It encourages them to focus on investing their capital more effectively rather than spending a huge chunk on commissions. This measure comes at an opportune time as businesses gear up for the upcoming festive season in the country.

Announcing the initiative, Vidit Aatrey, Co-Founder & CEO, Meesho, said, “With our mission set on enabling 100 million small and medium-sized enterprises to go digital with Meesho, this initiation cements our commitment to sellers and allows us to be a part of their growth journey. We are the first e-commerce company in the country to introduce zero percent commission for our sellers. Our awareness of the challenges that business owners face while moving from offline to online has helped us build a platform that promises ease of operations with visibility of all their products. We believe Meesho’s 0% commission will immensely help sellers realize how digital transition is easy and efficient.”

Since the launch of the program, Meesho has witnessed a 25% rise in the number of sellers and manufacturers joining the platform. Having recently joined Meesho, Kamal Rathi, a Meesho seller from Ahmedabad said, “I am happy that I decided to join Meesho. It has helped me take my business digital. Thanks to Meesho’s 0% commission program and the wide reach and visibility it gave my products - my profit is 100%. It has given a significant boost to my business. I am all set for the festive season, when I hope to increase my earnings.”

India has about 6.3 crore Micro, Small & Medium Enterprises (MSMEs), and among them, only a mere 10 lac MSMEs are running their businesses online. With the various incentives Meesho provides them, these small businesses can now easily make the shift online. Meesho currently assists sellers with logistics, payments, customer care, efficient tools to create online catalogs, and even data-led business insights on what is in demand and how they can sharpen their assortment. Now, with 0% commission, there is even more of a reason to make this lucrative shift, and for more sellers to sell their products across 700+ categories on Meesho.

In line with the 0% commission initiative by Meesho, a digital campaign, ‘Meesho pe Commission hai Zero, Ab business aapka Banega Hero’ (मीशो पे कमीशन है जीरो, अब बिजनेस आपका बनेगा हीरो'), has been launched to increase awareness among small-medium sized businesses. There is no better time to take business online and benefit from Meesho’s pro-seller 0% commission program with the wide reach across the country that it promises.

Meesho’s mission is to democratize internet commerce for everyone and continuously facilitate the transition of small businesses from the offline to the online realm. With the ongoing campaign, Meesho has taken a significant stride in this direction. Meesho has successfully delivered orders from 1 lakh + registered sellers to over 26,000 pin codes in more than 4,800 cities, unleashing the true growth potential of these sellers.

YouTube Link -  https://youtu.be/FgZRU-FIIlw

sellers planning to join the Zero percent commission program on Meesho, please register here https://supplier.meesho.com/