Flipkart collaborates with
India’s top 100+ fashion brands and widest seller network for The Big Billion
Days 2019
~ Unveils a host
of anticipated launches prior to the festive season
~ Has truly
democratized fashion for Bharat, with something special for every consumer
Top fashion
picks to look out for this BBD
●
Global brands
including Under Armour, GAP, Marks and Spencer, Simon Carter London
●
Seven by MS
Dhoni – Signed tee shirts by Dhoni
●
ONLY Ananya
Pandey Collection
●
Flying
Machine’s Lightest women’s denim in the world
●
Attitude by
Gayle Signature Collection - line of tees signed by Chris Gayle
●
Imaara footwear
collection by Jacqueline Fernandes
●
Ethnics by
Khadi Gramudyog (online launch of Khadi collection by Raymond)
●
Varun Dhawan X
Fossil watch, launch of Flying Machine watches
●
Special line of
Polo tee shirts created in collaboration with USPA
●
Babychakra X
Miss &Chief baby starter pack
●
Marvel glow in
the dark flip flops
|
This year,
Flipkart Fashion is gearing up for the biggest edition of The Big Billion Days,
with the best offering for consumers across India - from metros to tier 2
cities and beyond. In partnership with 100+ leading brands and the widest
seller network in India, Flipkart will unveil a wide range of styles in the
fashion category alone. From apparel to accessories like bags, sunglasses,
perfumes to footwear, the offerings cover a wide gamut of products for men,
women and kids across different age groups. As part of this year’s The Big
Billion Days exciting new offerings, limited-edition
products and collectibles will be launched to cater to the needs of
consumers across the country.
Consumers are increasingly becoming fashion conscious
and trend-aware and Flipkart continues to be a key driver in transforming
India’s fashion quotient. To reach a larger customer base and widen the brand’s
presence in Tier II and Tier III cities, Flipkart recently introduced ‘Hindi’ interface on its platform
to engage the next 200 million customers. Ahead of this festive season,
Flipkart has also brought on board 27,000 kiranas across 700 cities to enhance
its pan-India supply chain, thus ensuring customers all over the country have
access to the latest styles and offerings.
Speaking
about Flipkart Fashion’s range of products being unveiled for The Big Billion
Days, Dev Iyer, Vice President - Flipkart Fashion says, “Every
year, The Big Billion Days marks the beginning of India’s festive season and we
set out to deliver the latest fashion and trends to our consumers all over the
country. This year, we have further strengthened our partnerships and will
launch a range of curated products developed in collaboration with 100+ leading
fashion brands and the widest seller network, giving consumers access to the
best collections under one roof between September 29th to October 4th,2019.
From Ananya Pandey’s ONLY special collection, Imaara footwear by Jacqueline
Fernandes, Flying Machine’s Lightest women’s denim in the world to Raymond
Khadi collection, there is something special available for every consumer. With
these offerings, we will continue to offer a unique shopping experience to
every customer who visits our platform.”
Since the launch of Flipkart Fashion in 2012, the
brand has made fashion accessible and affordable for India by delivering a
range of brands and latest styles at various price points to peoples’
doorsteps. Around 20,000 new styles are added every month, which guarantees the
availability of the latest styles and trends on the platform.
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