Affle strengthens its leadership team by appointing Martje Abeldt as Chief
Revenue Officer - Affle RevX Platform
Affle (India) Limited, the leading consumer
intelligence technology company, today announced the appointment of Martje
Abeldt as Chief Revenue Officer - Affle RevX Platform to strengthen its leadership
team as part of Affle2.0 growth strategy. In his new role, Martje will drive business
and platform growth for RevX, and will be based out of Singapore.
An
accomplished practitioner in digital domain, Martje joins Affle with 20+ years’ experience in leading
and scaling high-growth businesses across AdTech, Mobile, SaaS, IT and Consumer
Goods industries. Proficient in six languages and with an international
perspective, he excels at creating sustainable competitive advantage for key
platforms and products in the mobile apps ecosystem. In his most recent role at
Remerge, he was spearheading the App Retargeting Platform business for APAC.
Prior to Remerge, he has been instrumental in driving business performance for
App Annie in Central Europe, Russia and CIS, preceded by the Country Manager
role at Smart AdServer. He holds a Global EMBA from IE Business School in
Madrid/Fudan University in Shanghai, a Bachelor’s degree in International
Business & Economics from London Metropolitan University and a degree in
Marketing Communications from BAW in Munich.
Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said “We welcome Martje to our leadership team and wish him a successful journey at Affle. His cross-functional and relevant industry experience will enable us to drive further growth for our platforms and the CPCU business across all markets. We also welcome Raghav who has joined our Data Platforms and Operations team and look forward to achieving continued success as we strengthen our foundation for Affle2.0 growth journey.”
Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said “We welcome Martje to our leadership team and wish him a successful journey at Affle. His cross-functional and relevant industry experience will enable us to drive further growth for our platforms and the CPCU business across all markets. We also welcome Raghav who has joined our Data Platforms and Operations team and look forward to achieving continued success as we strengthen our foundation for Affle2.0 growth journey.”
Commenting on this, Martje Abeldt, the Chief Revenue Officer of Affle RevX Platform said “I can't imagine a more exciting time to join Affle and look forward to complement the exceptional entrepreneurial capabilities of the leadership team. It gives me immense excitement to lead the RevX Platform to help drive business growth across markets through new strategic initiatives.”
This announcement comes along Affle’s another key appointment of Raghav Maheshwari as Director – Global Account Management, who joins with 10+ years’ experience. In his last stint, he was working for Inmobi as Director – Sales (South East Asia) and has played key roles in the ad tech ecosystem across APAC markets. He has previously driven growth initiatives for companies like Fidelity Investments and The Smart Cube
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