India’s biggest fundraising event helps NGOs raise crores
India’s biggest fundraising event, which brings together hundreds of NGOs and their donors competing for rewards and recognition, launched earlier this month.
The 7th edition of the GiveIndia Fundraising Challenge 2021 kicked off on February 1 and nearly 200 nonprofits have already raised over ₹2 crores. This one-of-a-kind online event continues till March 28 and is expected to raise more than ₹15 crores by the time it ends. Nonprofit organisations typically leverage the tax saving made on donations at the end of the financial year to appeal to their donors and compete in the challenge.
Several NGOs use GFC as an opportunity to maximise their fundraising, often raising a significant part of their annual budget. For instance, last year the NGO Team Everest who has so far won every edition of GFC raised ₹2.29 crore which is more than half their yearly spend and a little over a fifth of the ₹10 crores raised by a total of 367 NGOs who participated.
Team Everest is one of India’s largest youth-run organizations with 8,500+ volunteers, many of who help with the fundraising during GFC. Their flagship program 'I am the Change Scholarship' supports parentless or single-parented students from financially weaker backgrounds to do their undergraduate degree.
GiveIndia, a Bengaluru-based nonprofit organisation, runs the annual challenge to encourage NGOs to learn and adapt newer ways to raise funds and end the financial year with high collections. It comes with incentives in the form of ‘success slabs’ and ‘mega rewards’ to inspire all NGOs more.
This year organisations who raise ₹50+ lakh and ₹1+ crore will get mega rewards of ₹9.5 lakh and ₹20 lakh respectively, and success slab awards start from ₹5.25 lakh to NGOs who raise ₹30+ lakh to ₹7,000 to those to raise ₹50,000 or more. Some of the participating NGOs include ISHA Foundation, Goonj, Vidya Poshak and Cuddles Foundation to name a few.
Over the years, the fundraising challenge has seen a 60% YoY growth in terms of amount raised, 80% increase in participating NGOs, and 40% YoY growth in the number of retail donors, with last year seeing contributions from over 21,000 everyday givers.
“At GiveIndia, we are committed to supporting our NGOs in their fundraising efforts and bridging the gap between donors and trusted nonprofits. We are also committed to building a robust everyday philanthropy ecosystem and the year on year amplification we have seen with GiveIndia Fundraising Challenge tells us we are on the right path! It is a very exciting time on our calendar with all of us at GiveIndia glued to the GFC leaderboard to see how well our partner NGOs are doing,” said Priyanka Prakash, Director, Head of Online Giving, Marketing and Partnerships at GiveIndia.
Apart from the rewards, through the challenge, GiveIndia brings a range of benefits for NGOs, including the skills to expand and engage with donor networks, communication kits to appeal for donations on social media, emails and messages, webinars to take them through the platform, matching grants, best practices, and the ability to raise Indian and foreign donations.