Whisper® on the launch Mobileshaala an initiative to provide free education
while schools across the country remain closed
On Menstrual Hygiene Day, Whisper® launches Mobileshaala to #KeepGirlsInSchool even when they are at home
Supported by Bhumi Pednekar,
Mobileshaala enables free education on subjects like English, Science, and
Menstrual Hygiene
Moving forward with their #KeepGirlsInSchool movement, Whisper®,
India’s leading feminine care brand, launched ‘Mobileshaala’ today, an
initiative to provide free education while schools across the country remain
closed. School closures due to the ongoing pandemic could lead to increased
drop-out rates, disproportionately affecting adolescent girls. While closing
down schools temporarily might help contain the virus, it could have a
permanent effect on the future of many - especially marginalized girls, who are
now even more vulnerable to dropping out of school in the absence of structured
education. Uninterrupted learning is of utmost importance for these girls.
With “Mobileshaala”, Whisper® is
building their commitment to #KeepGirlsInSchool. It is a phone-based learning
system that gives free access to curriculum-based education modules on key
subjects like English, Science and menstrual hygiene education. Watch
this video to learn more about this initiative
Education is a critical component
for empowerment. It is startling that when girls hit puberty, 1 out of 5 girls
starts missing school, leading to her eventually dropping out and we don’t even
notice. To bridge this gap, Whisper® initiated the #KeepGirlsInSchool movement earlier this year to empower girls with
menstrual hygiene education and as a major step towards achieving the brand’s
vision of 100% menstrual hygiene in India. The first phase of
#KeepGirlsInSchool initiative has helped keep 50 lakh girls in school.
Chetna
Soni, Category Leader - Feminine Care, P&G Indian sub-continent: “We kicked off the
#KeepGirlsInSchool movement earlier this year, staying true to our commitment
to ensure periods do not stand in the way of a girl achieving their dreams.
Lack of menstrual hygiene education is a key reason for girls to start dropping
out of school when they hit puberty. We have been able to make significant
impact on-ground to #KeepGirlsInSchool helping 50 lakh girls in early 2020.
Today, these girls face a major challenge as the schools have shut down across
the country due to the ongoing COVID-19 pandemic. This has disrupted the structured learning process across India
and can lead to higher drop out rates especially for girls. Being a brand that
has always supported girls, we have supercharged our #KeepGirlsInSchool mission
with ‘Mobileshaala’, to enable uninterrupted learning for girls, even during
these challenging times. It is a free mobile-based learning system where girls
can continue learning on school subjects and periods, especially during these
challenging times. We are pleased to support organisations like Pratham in the
endeavor of girls’ education, and will continue to break barriers to unleash
girls’ confidence so they can be whoever they want to be.”
Bhumi Pednekar who is a strong advocate for education of girls has
supported the initiative. Talking about “Mobileshaala”, she said: “I whole-heartedly believe that nothing
should get in the way of a girl’s education. That’s why Whisper’s ambition to
#KeepGirlsInSchool even when they are at home with the Mobileshaala initiative
is very personal for me. My parents always made sure education was my number
one priority while growing up and I hope we can do the same for the young girls
of our country during these trying times. I would like to make a strong appeal
to everyone to spread the word and share it with the ones who could benefit
from it.”
Whisper® has collaborated with
Pratham, an NGO that focuses on education for children, to drive this program.
Dr Banerji, CEO of Pratham said, “Mobileshaala is a much-needed initiative by
Whisper in these uncertain times. Ensuring that girls remain in school and
continue to learn is high on our priority as well. Movements like #KeepGirlsInSchool
are key to tackling the issue of dropout rates of adolescent girls, especially
in the current scenario where girls have a higher risk of dropping out.”
Whisper® continues to act as a
force for the good, empowering girls and women to be whoever and whatever they
want to be by ensuring that nothing comes in the way of achieving dreams.
Whisper has been committed to improving awareness around periods through its
Menstrual Hygiene Awareness School Program, which has touched the lives of more
than 4 crore girls in India since 1995. Strengthening this commitment, Whisper®
has pledged to reach 5 crore girls by 2022 – as empowered girls will empower
the nation. You too can play a role in supporting these girls by logging on to https://keepgirlsinschoolindia.org/mobile-shaala and
spreading the word to enable uninterrupted learning, be it for your own
daughter or someone else’s.
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