Indus App Bazaar crosses 100 million users in India
App
downloads witnessed a 3.5x increase since January 2020, with the usage
of Indian-language apps seeing a 2.2x jump during the pandemic
Education, card-based gaming, entertainment apps saw an increase in the installs as well as in the user
engagement
Indus App Bazaar, India’s fastest growing
and the largest indigenous app store, by Indus OS, has crossed the 100
million users milestone, resulting in 10x growth in its user base, in
the last 18 months.
The app store that is
designed to help users discover new and trending apps in the language of their choice with over 400,000 apps
in English and 12 Indian languages, recorded 3.5x times app
installs since January 2020. The usage of apps in Indian languages on
the platform has increased by 2.2x during the pandemic with Hindi,
Marathi, Gujarati, Tamil, and Bengali emerging as the
top languages with most app downloads.
Indus
App Bazaar continues to provide a seamless platform for users to
explore and consume personalized content and apps. Key features such as
no mandatory
sign-in through email id, availability of apps in multiple languages;
coupled with AI based personalization, which ensures a smooth app
discovery experience, has popularized it among users in India.
The
highest number of users on the app store are from the states of
Maharashtra and Uttar Pradesh followed by Gujarat, West Bengal,
Karnataka, and others. Among cities, Hyderabad
has the highest number of users on Indus App Bazaar followed by Mumbai,
Thane, Mumbai Sub, Kolkata, Pune, Chennai, and Bangalore.
Rakesh Deshmukh, Co-Founder and CEO of Indus OS,
said, “We are
excited to join the 100-million-users club, and proud of how far we
have come. The regional language proposition is strongly rooted in our
product's DNA; we want every user to discover and download apps in their
preferred language. It is becoming increasingly
evident that the next wave of growth in mobile-based services, apps,
and content will come from non-urban markets and non-English users. Our
success so far indicates that our strategy of developing solutions for
these audiences is well-directed and will prove
to be a game-changer for the industry in the years ahead. We are proud
to be both “Made in India” and “Vocal for Local” as we try and address
the needs of Indian consumers.”
Gaming
emerged as the highest downloaded app category since the pandemic,
followed by entertainment, social media, education, ecommerce, and
finance.
Finance and e-commerce apps witnessed a significant rise in downloads
since March, with people preferring to shop and transact from the safety
of their homes. Online games, a fast-growing app segment in India, have
seen a further increase in the number of
downloads on Indus App Bazaar (up by 15-25%) and the average time spent
on the apps by users since March this year. Games involving real or
virtual money have been particularly popular, recording 50-200% increase
in their month-on-month user base.
Utilising
its proprietary AI-driven app recommendation engine, Indus OS optimises
the user experience, delivering higher engagements and bringing app
developers, smartphone brands and users on a single India-centric
platform. Enabled by increasing smartphone penetration and affordable
internet access, mobile content and apps are on the rise across consumer
demographics. Indus App Bazaar aims to build a
community for Indian developers by providing a platform for them to
reach their target audience and empower them with unparalleled insights
and various tools to scale and optimize their app performance and
maximise the ROI. There is a huge growth potential
in India’s app economy, even in the wake of the pandemic, which has
opened new lines of thought for various types of businesses.