RED FM changes the stationality to 93.Dry Red FM

RED FM changes the stationality to 93.Dry Red FM as part of its
“Paani Yaad Dila Denge’ campaign

RED FM, one of the largest and most awarded private radio networks in India, launched its last leg of ‘Paani Yaad Dila Denge’ campaign which focuses on informing people about RO water harvesting. Supporting the cause, RED FM had changed their stationality for a day on 30^th December to ‘93.Dry RED FM’. With an aim to make listeners aware about the ground-level water, RED FM placed a daily reminder during their morning show.

Sensitizing the topic of water scarcity in Delhi, RED FM has been working on different aspects of this campaign for the past six months. Reports suggest that RO purifiers are essential in every urban household. However, the amount of wastewater from RO purifiers exceeds the amount of water that is purified by around three times. Additionally, due to the high content of Total Dissolved Solids, this water becomes unsuitable for drinking and is not recommended for bathing either. Nevertheless, there is a variety of areas in which one can make use of this water, such as, watering plants, cleaning floor, car/bike wash etc. The last leg of ‘Paani Yaad Dila Denge’ highlights this crucial piece of knowledge with a message ‘Hum badal rahe hain taaki aap bhi badlo aur paani save karna shuru karo.’

   

Commenting on the initiative, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “India is in the grip of an unprecedented water crisis with majority of Delhi NCR areas reeling under drought-like conditions. Our initiative 'Pani Yaad Diladenge' aimed to spread the message across to all our listeners. Now, as we enter the last phase of this campaign, we intend to create awareness about RO water harvesting as well. We are confident that this initiative will mark the beginning of a safe and sustainable approach towards water conservation."

From listeners posting selfies with the hashtag #MugShots at Pi-Lo water ATMs to collaborating with the Delhi Government to fix water leakages, Delhiites enthusiastically participated in the campaign ‘Paani Yaad Dila Denge’. In addition to that, RJ Raunac also conversed with Mr. Arvind Kejriwal on the grave issue of water scarcity, who then extended his support to this campaign.

Watch the video: https://www.youtube.com/watch?v=V9RRAr6Lcyg

Arvind Kejriwal extends support to RED FM’s Paani Yaad Dila Denge Campaign

Click here to Watch 

Part 1: https://www.youtube.com/watch?v=phHIyCZcs3I

Part 2: https://www.youtube.com/watch?v=ZmILJ16QaTU&t=5s

one of the largest and most awarded private radio networks, under its latest campaign Paani Yaad Dila Denge’ has been highlighting the most under prioritized yet over used commodity – ‘Water’ and the dire need to save it. RED FM launched the campaign by placing a daily reminder on the morning show. With an aim to make listeners aware at the ground-level, the radio channel partnered with Delhi Government to fix water leakages in various constituencies in Delhi.

In a recent conversation between RED FM’s RJ Raunac aka ‘Bauaa’ and Delhi’s Chief Minister Mr Arvind Kejriwal, various issues and topics were discussed. The interview started on a light note with RJ Raunac who as usual brought his quirkiness to the table and made Mr Kejriwal solve his infamous bauaa riddle. Since there is no end to fun with RJ Raunac, he hijacked CM’s phone with his permission and took the audience through a sneak peek in to his messages and photo gallery.

From talking about 10 hafte, 10 baje, 10 minute campaign to his vision to deploy bus marshals by the end of October to ensure bus safety, Mr Kejriwal spilled candid views related to developments in New Delhi. He also extended his support to RED FM’s ‘Paani Yaad Dila Denge’ campaign and requested the audience to inculcate the habit of saving water in our daily life. Further, he also discussed about major steps being taken by the government to keep Delhi's ground water level intact. Talking about Delhi’s pollution, Mr Kejriwal expressed that it was one of the key and difficult areas to work upon now that the effects are visible. 

The conversation ended with a small note by Mr Kejriwal stating Delhi Government’s focus on four pillars – Health, Education, Electricity and Water Conservation. He also mentioned that it is high time we encourage and support women for the growth of our country’s economy. The interview was aired on 30th September on Raunac's show ‘Morning Number 1’ which gained overwhelming response for the listeners.