RED FM and boiChoi.com launches

RED FM and boiChoi.com launches ‘Book Kar’ campaign to revive the Kolkata’s famous College Street

One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with College Street Union and boiChoi.com for its new on-air and digital book exhibition called ‘Book Kar’. Recently due to cyclone Amphan, Kolkata’s iconic College Street or Boipara was destroyed. To help the book sellers revive their lost business, RED FM launched a two-week virtual book exhibition that will digitally bring College Street to people.

RED FM has partnered with the College Street Union who are providing remaining books which will be put on BoiChoi.com, a book delivery site who have created a dedicated section to promote these books. RED FM RJs will be encouraging and requesting its listeners to support this cause through their on-air and digital shows. Some of the renowned celebrities like Anupam Roy & Ritabhari have come forward to support this campaign via digital book reading sessions and have shared their ‘boi para’ memories.  

Speaking on the occasion, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “Due the recent cyclone Amphan, book sellers at Kolkata’s Boipara were one of the worst impacted, affecting livelihoods of more than a lakh people. In an endeavor to help revive this heritage of the city, our team at RED FM decided to take this issue through an on-air and digital book exhibition called ‘Book Kar’. It is a step towards bringing some hope to these book sellers.”

The pandemic has severely impacted the livelihood of many and natural disasters are just adding to this difficult phase. As a socially responsible brand, RED FM is yet again going on-air and digital with ‘Book Kar’ initiative to support the book sellers of College Street in Kolkata. This step along with the listener’s support is indeed critical for bridging the gap between the book sellers and the readers.

Muthoot Finance launches ‘Sunheri Soch’ with

Muthoot Finance launches ‘Sunheri Soch’ with Red FM

Set of inspirational real-life stories narrated in the magical voice of Shri Amitabh Bachchan

Muthoot Finance, India’s No.1 Most Trusted Financial Services Brand and India’s largest gold loan NBFC has entered into a unique partnership with RED FM, one of India’s largest and much awarded private radio networks to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of various common men & women who dreamt big and made their dreams come true by availing gold loans from Muthoot Finance.

Sunheri Soch aims at encouraging and educating masses about actively adopting gold loans and realising their dreams. The campaign is a series of inspiring, real-life stories of common people who took a gold loan from Muthoot Finance and moved ahead in life. Muthoot Finance’s brand ambassador Shri Amitabh Bachchan beautifully narrates these stories in an all-new avatar. As part of this campaign, a melodious Sunheri Soch anthem was launched with Red FM’s top RJs saluting the courage of these successful people who have achieved their dreams in highly challenging circumstances. Sunheri Soch is a celebration of their achievement, and Muthoot Finance is proud to be a catalyst in this journey of millions of Indians.

Commenting on the association, Mr. Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold & just 2-3% of this is monetized by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance added, “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

Commenting on this association, Nisha Narayanan, COO & Director, Red FM and Magic FM said, “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

Ruchi Mathur, Senior VP, Mindshare said:

“Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can”

RED FM launches ‘Mind Detox with Sri M’

RED FM launches ‘Mind Detox with Sri M’ to motivate people to stay mentally fit and healthy 

One of the largest and most awarded private radio networks in India, 93.5 RED FM has come-up with a brand new on-air and digital initiative to help people stay calm during the nationwide lockdown with spiritual guide and educationist, Sri M. The new segment ‘Mind Detox with Sri M’ will bring motivational speech and inspirational stories to encourage listeners to rejuvenate their minds and take good care of their mental health. The segment went on-air from 15^th April and will be run during weekdays to help people cope-up amidst challenging times. The segment is also available as a podcast on the RED FM app.

As per a recent study by AZ Research PPL & AROI, FM Radio has witnessed a jump in its listenership during the covid times with a total average of 51 million people tuning in. Being an important and significant medium, RED FM has taken-up the responsibility to calm and de-stress their listeners from the panic caused by COVID-19.

Speaking about this new show, Ms. Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “The nationwide lockdown has brought challenges for all of us in some form or the other. While a lot of us have also adopted this phase as an opportunity to explore new hobbies like cooking or trying home workouts, it is equally important to take good care of your mental health. When everyone is sharing COVID-19 updates, it often becomes difficult to digest so much information together. Therefore, we wanted to come-up with a unique segment to spread positivity and de-stress our listeners. We are extremely excited to launch the segment with Sri M who is a veteran in spirituality and has done commendable work in this field. This is a humble effort to make a difference by bringing content to help you manage your mental health during the lockdown phase.”

Sri M has been awarded the Padma Bhushan this year for the distinguished service of high order in the field of Spirituality. He is a spiritual guide, social reformer, educationist and author. With millions of followers worldwide, he is an inspiration and a preacher of love and peace. In this new segment on RED FM, the listeners will get a chance to listen to an expert who will take them on a ride to spirituality while spreading positivity and happiness.

RED FM makes a conscious decision to give industry awards

RED FM makes a conscious decision to give industry awards participation a miss amidst growing financial uncertainty

Looking at the market situation, one of the largest and most awarded private radio network in India, 93.5 RED FM has taken a conscious decision to cut down on all additional costs. This involves not participating in industry awards this year owing to the current market scenario. While RED FM’s business is running as usual, they are taking precautionary cost cuts anticipating a tough Q1 because of Covid 19. For the time being, they have put all their on-ground events on hold. COVID-19 has not only created a health scare but has affected the experiential industry enormously.

Globally, events have either been postponed or cancelled and most organisations have initiated work from home policy for their employees. In India, the government of metropolitan cities like Delhi, Mumbai and Bengaluru have passed orders to shutdown pubs, malls and theatres to contain the spread of coronavirus.

The spread and severity of COVID-19 has made various organisations analyse their businesses and take immediate actions to support their employees and customers. Since the outbreak of this virus, the media and advertising industry has been adversely impacted too. In India, various brands have held back their marketing initiatives and are re-looking at their communications strategy.

Speaking about this announcement, Ms. Nisha Narayanan, Director & COO, RED FM and Magic FM, said, “With economy slowing down and outbreak of COVID-19, there’s uncertainty across industries. Amidst the challenging times, it is imperative for all of us to take radical steps. At RED FM, we have decided to forego all the industry awards this year so that we can utilize this money towards more critical projects. With usual continuation of our on-air and digital platforms, we are working to maximize the awareness about this pandemic. It is highly advisable to not spread unverified news and understand that safety is utmost important for everyone around us. We need to be cognizant about the fact that encouraging any sort of panic and social gatherings will worsen this situation. We are hoping for businesses to return to its normal state in the upcoming months.”

RED FM says ‘Care Karona’ to create awareness

RED FM says ‘Care Karona’ to create awareness during the ‘Coronavirus Pandemic’

One of the largest and most awarded private radio networks in India, 93.5 RED FM has launched an on-air initiative ‘Care Karona’ that puts spotlight on spreading authentic information about Coronavirus. Amidst an ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, RED FM is encouraging their listeners to become facilitators of correct information by educating their maids, drivers and everyone who is in direct contact with people to contain the ripple effect of virus.

RED FM’s engaging campaign involves various RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene. Apart from this, RED FM RJs are largely supporting WHO’s ‘Safe Hands Challenge’ on social media asking people to wash their hands for 20 seconds at regular intervals to avoid infection. Also, there will be interviews conducted with medical experts on-air and on RED FM’s digital app to tackle the fake news and bust myths on the Coronavirus pandemic.

Since safety begins at home, RED FM has rolled-out work from home option for all their employees including its RJs. Keeping staff’s health on priority, technical alternatives have been made available on laptops to ensure smooth operations to produce on-air programmes.

Speaking about this campaign, Ms. Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “We all are going through a challenging and uncertain phase due to Coronavirus. While it has adversely affected various industries, health has become a major concern creating scare and panic. We realized there is a huge population that lack authentic information around safety precautions around Coronavirus. Leveraging our wide network of listenership across the country, we decided to launch ‘Care Karona’ campaign leaving no stone unturned in spreading the right information. We request everyone to facilitate correct information and follow all precautionary measures.”

While maintaining hygiene and social distancing have become few important precautionary measures to stay safe from the virus, RED FM’s campaign ‘Care Karona’ is a step towards sharing right information in this crucial period.

RED FM launches its new podcast

RED FM launches its new podcast ‘Holistic Healing with Vasudha Rai’

One of the largest and most awarded private radio networks in India, 93.5 RED FM’s digital offering has come up with a unique podcast, which will focus on making wellness accessible with beauty guru, Vasudha Rai. The podcast ‘Holistic Healing with Vasudha Rai’, will shed light on the important aspects of healing such as Ayurveda, acupuncture, aromatherapy and more. The podcast will be out on RED FM India app on 13^th March 2020. 

Being the host, Vasudha will interview leading experts in their field, everyday fitness tips as well as recipes, ideas for self-healing and an understanding of various body types making the advice applicable for everyone. The panel for the podcast will be trusted doctors, Dr Chandan Chawla for sports medicine, Dr Adil Khan for Acupuncture, Dr Subhash Ranade for Ayurveda, Dr Mankul Goyal for integrative medicine, Dr Blossom Kocchhar and Dr Kiran Kaur Sethi for Dermatology. The podcast ‘Holistic healing with Vasudha Rai’ will further unfold the correct methodology of fitness methods, ways of self-healing and break myths around wellness. With this podcast, RED FM gives its listeners an opportunity to access wellness with the power to heal in their own hands. 

Speaking about the occasion, Ms. Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “In the corporate world many of us are stressed out and we often pop pills as a cure to it. In the long run, the stress and medications does damage to one’s health. There are more natural ways of healing and one of the favorite topics that all of us here at RED FM also believe in is ‘Holistic Healing’.  Traditionally, India always have had a science, which have dealt with natural ways of healing. We decided to come up with a podcast on holistic healing with Vasudha Rai, who is also a wellness and beauty expert. The series will have her speaking to various health experts and the psychological and medical aspects of healing. It is important for us as a media company to bring up topics, which affects people’s lives in a very strong way. This is a humble effort to reach out to audiences and make them aware about the holistic healing process.”

Speaking on the association, Ms. Vasudha Rai, Beauty Expert said, “I am very excited to host this exclusive podcast on the RED FM App. In an age of an ever-evolving wellness industry where there is information available on the internet in abundance, we often find it difficult to rely on one source. Through this podcast and with a mutual desire to engage masses on the wide topic of wellness, RED FM’s podcast will ensure that correct information is being passed on to its listeners and give them a new perspective.”

The host of RED FM’s podcast, Vasudha Rai is also the author of the bestseller Glow: Indian Foods, Recipes and Rituals for Beauty, Inside and Out, which was published by Penguin Randomhouse. Last year, 93.5 RED FM launched the ‘Red Podcast’ on their app to deliver fresh and engaging content to its listeners. RED Podcast is the 2.0 version of the audio entertainment available on RED FM’s network. The podcast series consists of a whole range of genres from comedy to sports to murder mysteries, drama and much more.

RED FM launches ‘Ricky Singh ka VYRL countdown

RED FM launches ‘Ricky Singh ka VYRL countdown’

to support non-film music artists

RED FM, one of the largest and most awarded private radio networks in India has launched a brand-new show ‘Ricky Singh Ka VYRL countdown’ to put spotlight on the growth of non-film artists and support their music. They have also collaborated with Universal Music India which aims to create a space and associate with non-film music on radio. The show revolves around ‘Ricky Singh’ who has an undying love for non-film music, will be taken-up by RJ Rishi Kapoor. The show was launched by RJ Rishi Kapoor along with the RED FM team in the presence of multiple celebrity singers at Soho House in Mumbai today.

To bring out the challenges and obstacles confronted by an independent artist, Ricky Singh humorously weaves his story who is a growing independent musician. He will host the show and share his unique past experiences with music directors that will take you on a rib-tickling ride. While his taste in independent music will get you glued to radio for an hour, his desi personality will keep the audience entertained till the last second.

Commenting on the show, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “There is a pool of talent in independent music segment which is yet to be heard. Regional music is being consumed more than ever due to evolving tastes and preferences of the audience. At RED FM, we strongly believe in supporting diverse genres whether it is indie or regional music segment through various on-air, digital and on-ground initiatives. We wanted to create content that not only supports non-film music but also celebrates the journey of an artist. Our new show ‘Ricky Singh ka VYRL countdown’ is an entertaining take, which will bring fresh content for our listeners. We are happy to collaborate with VYRL Originals (Universal Music India) for this show and we look forward to creating more such initiatives with them.”

Additionally, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia said “VYRL Originals, an artist-first music label, has been instrumental in creating a culture and category of non-film music in India. With over 40 songs across 30 artists in the last two years, we have opened the eyes and ears of people to non-film music and it’s potential. We have differentiated ourselves at every level including our integrated marketing and promotions approach with equal emphasis to both digital and traditional platforms. Radio is one of the most important and potent medium of breaking new artist and sampling their content to wide set of audiences. We are very excited to partner with RED FM who shares a similar vision like ours to build a culture and category of non-film music in India.”

Today, radio has become a widely accessed medium in both metros and non-metros. It has successfully adapted to the ever-evolving audience base. Moreover, this platform is being used to bring about a change in society and vastly supports various musicians and their music. With ‘Ricky Singh Ka VYRL countdown’, RED FM is back with another innovative show to bring the untold journey of a non-film music artist to various cities in India.

RED FM launches ‘Vote The Haq’ campaign for Delhi Elections National, 30 January 2020: RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to spread awareness and ensure maximum participation in the upcoming Delhi Elections 2020. This initiative will specifically target low voting percentage areas in Delhi through an on-air and on-ground campaign. Under ‘Vote The Haq’ campaign, various motorcycling groups will take the responsibility of spreading awareness about voting. The activity will be promoted on-air by the RJs and select listeners will get an opportunity to ride with these biking groups to their respective polling stations on 8 February. Speaking about the campaign, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “To build a strong democracy and ensure good governance, every vote count. At RED FM, we wanted to utilize the reach of RED FM to target areas with low voting percentage in Delhi and provide on-ground support to help voters reach the polling booths to cast their vote. As always, we are excited to facilitate a positive change in our society through our campaigns.” As part of the campaign, RED FM has launched a song specially created for Delhi Elections 2020. About 93.5 RED FM: We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 431 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.

RED FM launches ‘Vote The Haq’ campaign for Delhi Elections

RED FM, one of the largest and most awarded private radio networks in India has launched a new campaign, ‘Vote The Haq’ to spread awareness and ensure maximum participation in the upcoming Delhi Elections 2020. This initiative will specifically target low voting percentage areas in Delhi through an on-air and on-ground campaign.

Under ‘Vote The Haq’ campaign, various motorcycling groups will take the responsibility of spreading awareness about voting. The activity will be promoted on-air by the RJs and select listeners will get an opportunity to ride with these biking groups to their respective polling stations on 8 February.

Speaking about the campaign, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “To build a strong democracy and ensure good governance, every vote count. At RED FM, we wanted to utilize the reach of RED FM to target areas with low voting percentage in Delhi and provide on-ground support to help voters reach the polling booths to cast their vote. As always, we are excited to facilitate a positive change in our society through our campaigns.”

As part of the campaign, RED FM has launched a song specially created for Delhi Elections 2020.

RED FM’s ‘The Yellow Taxi Music Project’ celebrated

RED FM’s ‘The Yellow Taxi Music Project’ celebrated
the spirit of Kolkata

5 renowned artists, one platform; a mix of alternative, popular and Indie music on offer for music lovers

India’s largest and most awarded private radio network, 93.5 RED FM hosted a day long musical soiree ‘The Yellow Taxi Music Project’ with the renowned musicians – Jawed Ali, Lou Majaw, Mame Khan, Soulmate and Darshan Raval. The event that took place on 11^th January at Big Lawn, Nicco Park and brought together the entire Kolkata for the love of music. The event was an experience of versatility of music with genres like Blues, Rock, Sufi, Indie, Bollywood along with some delicious food.

The festival started with the sounds of the blues, performed by Soulmate, followed by Lou Majaw’s electrifying country rock set. With Mame Khan’s soulful folk, the audience was transported to rustic Rajasthan.  Later, Javed Ali took over the stage and left entire the crowd enthralled with his Bollywood & Sufi numbers. While youth heartthrob Darshan Raval wrapped up the gig with his popular melodies. Apart from music, the event had a plethora of enjoyment and chilling options, which kept the festival goers engaged.

Commenting on the success of ‘The Yellow Taxi Music Project’, Ms Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “We are overwhelmed with the response that we have received from Kolkata for The Yellow Taxi Music Project.  We got the best of best folk/alternative artists and popular musicians together on one stage, which encapsulated the vibrant music scenario of contemporary India. It is our endeavour to bring forward the growing community of independent and regional musicians through RED FM IPs. For RED FM it is a unique opportunity to nurture our bond with Kolkata and celebrate the spirit of oneness through music. We plan to take this festival to other cities with an aim to support growing community of independent and regional artists.”

‘The Yellow Taxi Music Project’ experienced a footfall of 5000 festivalgoers, enjoying the scintillating performances, binging on delicious cuisine and spending a great weekend with their loved ones!

RED FM changes the stationality to 93.Dry Red FM

RED FM changes the stationality to 93.Dry Red FM as part of its
“Paani Yaad Dila Denge’ campaign

RED FM, one of the largest and most awarded private radio networks in India, launched its last leg of ‘Paani Yaad Dila Denge’ campaign which focuses on informing people about RO water harvesting. Supporting the cause, RED FM had changed their stationality for a day on 30^th December to ‘93.Dry RED FM’. With an aim to make listeners aware about the ground-level water, RED FM placed a daily reminder during their morning show.

Sensitizing the topic of water scarcity in Delhi, RED FM has been working on different aspects of this campaign for the past six months. Reports suggest that RO purifiers are essential in every urban household. However, the amount of wastewater from RO purifiers exceeds the amount of water that is purified by around three times. Additionally, due to the high content of Total Dissolved Solids, this water becomes unsuitable for drinking and is not recommended for bathing either. Nevertheless, there is a variety of areas in which one can make use of this water, such as, watering plants, cleaning floor, car/bike wash etc. The last leg of ‘Paani Yaad Dila Denge’ highlights this crucial piece of knowledge with a message ‘Hum badal rahe hain taaki aap bhi badlo aur paani save karna shuru karo.’

   

Commenting on the initiative, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “India is in the grip of an unprecedented water crisis with majority of Delhi NCR areas reeling under drought-like conditions. Our initiative 'Pani Yaad Diladenge' aimed to spread the message across to all our listeners. Now, as we enter the last phase of this campaign, we intend to create awareness about RO water harvesting as well. We are confident that this initiative will mark the beginning of a safe and sustainable approach towards water conservation."

From listeners posting selfies with the hashtag #MugShots at Pi-Lo water ATMs to collaborating with the Delhi Government to fix water leakages, Delhiites enthusiastically participated in the campaign ‘Paani Yaad Dila Denge’. In addition to that, RJ Raunac also conversed with Mr. Arvind Kejriwal on the grave issue of water scarcity, who then extended his support to this campaign.

Watch the video: https://www.youtube.com/watch?v=V9RRAr6Lcyg

RED FM launches RED Indies Debut

RED FM launches RED Indies Debut

Continuing to support independent artists under the aegis of ‘RED Indies’, 93.5 RED FM, one of the largest and most awarded private radio networks, has launched ‘RED Indies Debut’. This first-of-its-kind initiative will provide a platform to artists and music bands by giving them a full-fledged launch on the radio and digital.

Conceptualized with a vision to give an impetus to the growing independent music scene, the initiative will play an important part to bring out the hidden talent in India. With a 68 stations, the radio network is not only supporting independent artists but also taking steps to discover new regional music across the country.

Speaking about the occasion, Ms Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “With evolving music taste of our audiences, RED FM is working towards bringing newer formats to launch fresh music and further strengthen the community of independent artists. We believe there is immense potential in artists who are waiting for their voices to be heard. With ‘RED Indies Debut’ we want to provide a platform to such artists by exclusively launching them on RED FM. This is an open invitation to anyone and everyone who is passionate about their music and want to reach out to a national listener base. It’s our constant endeavor to bring forth talented artists to our audiences.”

RED Indies Debut also has digital extension where these independent artists will be featured on our digital platforms.

RED FM and ShowBox launch two new shows

RED FM and ShowBox launch two new shows that will take you through music, culture, and Bollywood

93.5 RED FM, one of the largest and most awarded private radio networks, has collaborated with newly launched free-to-air music & musical entertainment channel ShowBox – Apna Music, Apna Swag, to curate two new TV shows called ‘Box Café’ and ‘Superhits With Drama Queen Swati’. The chat show ‘Box Café’ is an afternoon café look show and ‘Superhits With Drama Queen Swati’ is a musical feature of superhit songs. RED FM’s association with ShowBox is yet another step towards creating engaging content for the audience.  

The ‘Box Café’ chat show will be set in a casual lounge with RED FM RJs and ShowBox anchor sharing views on music, films, social media, culture and much more. Another show, ‘Superhits With Drama Queen Swati’ will feature compilation of super-hit songs anchored by RJ Swati. ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.

Commenting on the launch, Nisha Narayanan, COO & Director, RED FM & Magic FM, said, “We are always on a lookout to engage with our audiences in an exciting manner. We found synergies in the content that ShowBox is planning to create along with our RJs. The association with ShowBox is a step forward in taking the brand synergies ahead. We look forward to this collaboration and create content that defines both the brands in an edgy and creative manner.”

Speaking on the tie up, Rajat Uppal, National Marketing Head, said, “One of the key brand pillars of a Contemporary Hit Radio station like RED FM is the superhit music we play. With ShowBox positioned around the popular & hit music, we saw strong brand synergies.  Together we plan to create interesting marketing initiatives and content that is not only relevant but also helps in building a strong connect with our audiences.”

Speaking on the tie-up, Rajiee M Shinde, CEO, ShowBox said, “We, at ShowBox thrive on creating ground-breaking content that connects with audiences nationally and are delighted to collaborate with RED FM to create unique and engaging shows for our audiences.”

Today, content is rapidly affecting the consumption patterns of the viewers and most content platforms are constantly innovating to boost traffic on their channels. ShowBox is a 24x7 music television channel which promotes the idea of celebrating India’s desi swag. With RED FM and ShowBox coming together, both the shows will suitably cater to the evolving tastes and preferences of the audience.

RED FM’s ‘Paani Yaad Dila Denge’ campaign addresses the critical issue of water scarcity

RED FM, one of the largest and most awarded private radio networks in India today, launched ‘Paani Yaad Diladenge’ campaign. Water scarcity has been under high alert in India for quite some time now with this issue being a gradual process of deterioration. With campaign ‘Paani Yaad Dila Denge’, RED FM emphasizes on the gravity of the situation by placing a daily reminder for 200 days on the morning show to create awareness and share tips for water conservation.

As per a 2018 report by ‘NITI Aayog’, on underground water level, India is facing its worst ever water crisis with 21 cities including Delhi, Bengaluru, Chennai and Hyderabad. These cities are estimated to run out of groundwater by 2020, affecting close to 100 million people. To make this a persuasive and widespread reach, RED FM plans to collaborate with various organisations including Pi-lo, India’s 1st talking water ATMs.

Commenting on RED FM’s new campaign, Nisha Narayanan, COO  & Director, RED FM said, “Amidst the rampant water scarcity prevailing in many parts of the country, government is also working extensively on this subject by creating Jal Shakti Ministry. Small efforts go a long way in making big changes, and keeping this in mind, we have created ‘Paani Yaad Dila Denge’ campaign. With a span of 200 days, we intend to spread the message across to all our listeners. Our collaboration with Pi-Lo for ‘Paani Yaad Dila Denge’ will magnify the reach of this initiative. We are confident that this initiative will mark the beginning of a safe and sustainable approach towards water conservation.”

To tackle the constant issue of people not shutting the taps while brushing/shaving, RED FM will go to different cities and distribute mugs to the listeners. This campaign aims to incite people by making them aware of the massive condition faced by 21 cities. This will be social media driven encouraging the audiences to post their photo with the mug using ‘#MugShots’. These photos will be further screened on all Pi-Lo water ATMs.

Inspired by little Titir Red FM’s RJ Praveen supports hair donation for cancer patients

Inspired by little Titir Red FM’s RJ Praveen supports hair donation for cancer patients and survivors

RJ Thiya from Siliguri donated her hair too following Titir’s footsteps

 RED FM, one of the largest and most awarded private radio networks is supporting the noble initiative of donating hair for cancer patientswith RJ Praveen and RJ Thiya. In an unprecedented act of kindness, when Titir, a 7 -year- old girl from Raiganj donated her hair to cancer patient, RJ Praveen was moved by this little girl’s daring move. He instantly featured her on his ‘Morning No.1 Show’ and spread the word about this brave young child through Facebook live which went viral. Consequently, Red FM’s RJ Thiya couldn’t hold herself back from following her. Inspired by this selfless act RJ Thiya not only donated her hair but also went to meet little Titir at her hometown Raiganj along with RJ Praveen.

Encouraging RJ Thiya’s move, Nisha Narayanan, COO & Director, RED FM and Magic FM states, “Titir’s unparalleled bravery is extremely significant in our times when people are forgetting how to be kind to each other. When a little child shows the way, we are bound to stand up for the right cause. By supporting Titir, RJ Thiya has attested to the fact that no act is trivial especially when it comes to standing up for humanity.”

Commenting on this spirited act, RJ Praveen states, “With this incredibly courageous step little Titir has shown the way for everyone to be more kind and loving towards cancer patients and survivors. She has made it a point to highlight that age or time can never be a barrier if anyone decides to stand up for a cause. She has set an example for each one of us. She will definitely grow up to set more such fantastic examples for sure.”

RJ Thiya who gladly took up the daring step to donate her hair as well, says, “We all say that hair is our crowning glory but we don’t understand how much we take it for granted while so many cancer patients regularly go through this agony of losing hair. It is beyond my imagination that a young child like Titir can understand that pain and come forward to donate her own hair. So, I had to follower her.”

Interestingly, RJ Praveen and RJ Thiya have documented their meeting with little Titir in this endearing video.  Within 24 hours, this video has reached one million people and received more than 15k likes along with hundreds of comments. Such overwhelming response shows how people have whole-heartedly welcomed it. 93.5 Red FM hopes that with Titir and RJ Thiya’s support more people can come forward to donate to such causes. Currently, a number of non-profit organizations provide customized hair wigs and care kit with donated hair. Each one of us can step a take forward and donate towards this cause for a better society.