RED FM’s Swag Fest 3.0 celebrated the spirit of Punjabi music

6 renowned artists, one platform; Swag Fest was a mix of all things Punjabi and SWAG!

 India’s largest and most awarded private radio network, 93.5 RED FM hosted an evening full of music, dance and lots of swag. The Swag Fest 3.0 took place on 9^th November at Leisure Valley, Gurugram and brought together best Punjabi musicians and their true fans on one platform. The festival featured performances by some of the biggest name of Punjabi music including Millind Gaba, B Praak, Jassie Gill, Babbal Rai, Neha Bhasin and Parmish Verma.

The event started with the scintillating performances by Millind Gaba and Neha Bhasin who left the crowd enthralled. While B Praak, Babbal Rai and Jassie Gill made the audiences swoon to their chart buster hits, the heartthrob Parmish Verma ended the gig with his high-octane numbers. Not just music, the audience also enjoyed dancing with the renowned hip-hop bhangra dance troupe, The Urban Sigh Crew.

Speaking on the success of Swag Fest 3.0, Ms Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “We are extremely thrilled to receive such an overwhelming response from the audiences. It is indeed exciting to discover the increasing number of music enthusiasts with a preference for vernacular music. At RED FM, in an endeavour to support growing community of independent and regional musicians, our initiatives such as RED Indies are planned strategically keeping in mind the Indian music scenario. Moreover, Punjabi music is winning hearts across the country and gaining momentum rapidly. We look forward to another equally energetic edition of Swag Fest in the coming year.”

RED FM’s Swag Fest 3.0 experienced a footfall of eight thousand people dancing to the popular Punjabi music!

Arvind Kejriwal extends support to RED FM’s Paani Yaad Dila Denge Campaign

Click here to Watch 

Part 1: https://www.youtube.com/watch?v=phHIyCZcs3I

Part 2: https://www.youtube.com/watch?v=ZmILJ16QaTU&t=5s

one of the largest and most awarded private radio networks, under its latest campaign Paani Yaad Dila Denge’ has been highlighting the most under prioritized yet over used commodity – ‘Water’ and the dire need to save it. RED FM launched the campaign by placing a daily reminder on the morning show. With an aim to make listeners aware at the ground-level, the radio channel partnered with Delhi Government to fix water leakages in various constituencies in Delhi.

In a recent conversation between RED FM’s RJ Raunac aka ‘Bauaa’ and Delhi’s Chief Minister Mr Arvind Kejriwal, various issues and topics were discussed. The interview started on a light note with RJ Raunac who as usual brought his quirkiness to the table and made Mr Kejriwal solve his infamous bauaa riddle. Since there is no end to fun with RJ Raunac, he hijacked CM’s phone with his permission and took the audience through a sneak peek in to his messages and photo gallery.

From talking about 10 hafte, 10 baje, 10 minute campaign to his vision to deploy bus marshals by the end of October to ensure bus safety, Mr Kejriwal spilled candid views related to developments in New Delhi. He also extended his support to RED FM’s ‘Paani Yaad Dila Denge’ campaign and requested the audience to inculcate the habit of saving water in our daily life. Further, he also discussed about major steps being taken by the government to keep Delhi's ground water level intact. Talking about Delhi’s pollution, Mr Kejriwal expressed that it was one of the key and difficult areas to work upon now that the effects are visible. 

The conversation ended with a small note by Mr Kejriwal stating Delhi Government’s focus on four pillars – Health, Education, Electricity and Water Conservation. He also mentioned that it is high time we encourage and support women for the growth of our country’s economy. The interview was aired on 30th September on Raunac's show ‘Morning Number 1’ which gained overwhelming response for the listeners.

RED FM’s Paani Yaad Dila Denge campaign and Delhi Government are fixing water leakage in Delhi

 RED FM, one of the largest and most awarded private radio networks in India has launched second phase of ‘Paani Yaad Diladenge’ campaign. This initiative highlights the most under prioritized yet over used commodity – ‘Water’ and the dire need to save it. Entering the second phase of this initiative, RED FM RJs along with MLAs of the Delhi Government belonging to various constituencies are on a mission to fix water leakage issue in Delhi.  Lack of proper maintenance and irregular water distribution has led to increasing water wastage and water theft in the capital.

To address this distressing issue RED FM RJs are visiting nine constituencies in Delhi along with area MLAs from 23^rd September to 4^th October. Covering one area a day, RED FM will stopover at Malviya Nagar, Rohtas Nagar, Ambedkar Nagar, Patparganj, Tilak Nagar, Mehrauli, Adarsh Nagar, Krishna Nagar and New Delhi. Their visit will not only acknowledge the areas affected by the water leakage issue, but also have a team of plumbers present to fix the water supply pipes and taps in house-holds. This initiative will be supervised in the presence of area MLAs – Sh. Somnath Bharti, Ku. Sarita Singh, Sh. Ajay Dutt, Sh. Manish Sisodia, Sh. Jarnail Singh, Sh. Naresh Yadav, Sh. Pawan Kumar Sharma, Sh. SK Bagga and Sh. Arvind Kejriwal. With this initiative, RED FM aims to reach large number of  households across the nine constituencies. Till date, the response from the citizens has been positive where they have been enthusiastically participating in the campaign to curb water leakage problem in the capital. 

Commenting on the second phase of the campaign, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “Our country is facing a huge gap between supply and demand of water in various cities, considering the rapid population growth. The first phase of our campaign – ‘Paani Yaad Dila Denge’ saw amazing response and appreciation from our listeners. Now, as we enter the second phase, we are extremely grateful to have full support from the Delhi Government to address the alarming issue of water scarcity and promote water conservation. RED FM’s team will be visiting 9 constituencies in the presence of their respective MLAs to fix the water leakage in the supply pipes. We are looking forward to a combined effort from the government as well as the citizens of Delhi to build sustainable water conservation methods.”

To emphasize on the gravity of the water scarcity scenario in India, RED FM kick started ‘Paani Yaad Dila Denge’ campaign by placing a daily reminder for 200 days on the morning show to generate awareness among masses.

RED FM’s South Side Story takes Delhiites on a magical Southern ride!

 93.5 RED FM, one of the largest and most awarded private radio networks, wrapped up the second leg of South Side Story in Delhi. RED FM’s unique and first-of-its-kind festival, focused towards bringing the music, cuisine and culture of South India to other regions. The festival took place today at Zorba MG Road, Delhi and experienced a footfall of more than 2000 + attendees.

The event commenced with the flavors of South with Sadhya - a sumptuous lunch, spread on a banana leaf specially curated by Mahabelly. The melodious sounds of Chendavadyam, a percussion ensemble of drums from Kerala added to the celebration. Bringing in the fusion of rock and Carnatic music, infused with elements of jazz, the evening left the audiences captivated with an eloquent mix of soulful songs.

The music performances started with the band Aruvi, getting the stage started and ended on a high note with prominent Indie bands, Agam and Thaikuddam Bridge giving an electrifying performance that left the crowd swooning. While Agam band infused a heady mix of Carnatic compositions and rock, Thaikuddam Bridge presented the audiences with diverse music inclusive of folk and classical sounds, thus creating a unique musical experience.

Commenting on the success of South Side Story in Delhi, Nisha Narayanan, COO & Director, RED FM & Magic FM, said, “The Delhi edition of South Side Story turned out to be epic post a big show in Mumbai. ‘South Side Story’, an on-ground extension of RED Indies, is yet another step towards encouraging Independent artists and regional music across the country. After bringing the best of South to Delhi and Mumbai, we are focused on taking the momentum a notch higher by reaching out to other regions across the country. Our entire team at RED FM is extremely happy with the overwhelming response received from Delhi, which was sold out gig like Mumbai, making the festivals a massive hit with the audiences.”

Be it food aficionados, music enthusiasts or anyone seeking an authentic cultural experience, the event had something in store for everyone. In addition to that, immersive theatre artists told fascinating tales of benevolent King Mahabali and Vamana in a fun and dramatic way. RED FM’s South Side Story was nothing less than a treat for both Malayalis and Non-Malayalis who experienced the rich culture of South India, first-hand in Mumbai.

RED FM and ShowBox launch two new shows

RED FM and ShowBox launch two new shows that will take you through music, culture, and Bollywood

93.5 RED FM, one of the largest and most awarded private radio networks, has collaborated with newly launched free-to-air music & musical entertainment channel ShowBox – Apna Music, Apna Swag, to curate two new TV shows called ‘Box Café’ and ‘Superhits With Drama Queen Swati’. The chat show ‘Box Café’ is an afternoon café look show and ‘Superhits With Drama Queen Swati’ is a musical feature of superhit songs. RED FM’s association with ShowBox is yet another step towards creating engaging content for the audience.  

The ‘Box Café’ chat show will be set in a casual lounge with RED FM RJs and ShowBox anchor sharing views on music, films, social media, culture and much more. Another show, ‘Superhits With Drama Queen Swati’ will feature compilation of super-hit songs anchored by RJ Swati. ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.

Commenting on the launch, Nisha Narayanan, COO & Director, RED FM & Magic FM, said, “We are always on a lookout to engage with our audiences in an exciting manner. We found synergies in the content that ShowBox is planning to create along with our RJs. The association with ShowBox is a step forward in taking the brand synergies ahead. We look forward to this collaboration and create content that defines both the brands in an edgy and creative manner.”

Speaking on the tie up, Rajat Uppal, National Marketing Head, said, “One of the key brand pillars of a Contemporary Hit Radio station like RED FM is the superhit music we play. With ShowBox positioned around the popular & hit music, we saw strong brand synergies.  Together we plan to create interesting marketing initiatives and content that is not only relevant but also helps in building a strong connect with our audiences.”

Speaking on the tie-up, Rajiee M Shinde, CEO, ShowBox said, “We, at ShowBox thrive on creating ground-breaking content that connects with audiences nationally and are delighted to collaborate with RED FM to create unique and engaging shows for our audiences.”

Today, content is rapidly affecting the consumption patterns of the viewers and most content platforms are constantly innovating to boost traffic on their channels. ShowBox is a 24x7 music television channel which promotes the idea of celebrating India’s desi swag. With RED FM and ShowBox coming together, both the shows will suitably cater to the evolving tastes and preferences of the audience.