HP introduces secure, connected, and powerful PCs for

 HP introduces secure, connected, and powerful PCs for Small & Medium businesses

HP ProBook 635 Aero powered by AMD Ryzen™ 4000 Series Mobile Processor offers optimum mobility, performance, and productivity in ultra-light design

 News Highlights:

-          New HP ProBook 635 Aero G7 is designed to meet business needs in the era of remote working

-          With ProBook 635 Aero G7 business laptop, HP brings premium experiences mainstream for the mobile professional navigating hybrid workplaces

-          Equipped with the powerful AMD Ryzen™ 4000 Series Mobile Processors with optional PRO Technologies, to meet the computing needs of the modern businesses

-          Business grade security offering peace of mind

  HP today introduced its new range of ProBook notebooks powered by AMD Ryzen™ 4000 Series Mobile Processors in India to help small business owners and mobile professionals boost productivity, collaborate with ease, and work anywhere, while enjoying strong security and connectivity. These HP ProBook 635 Aero G7 notebooks are the lightest AMD based business notebook from HP[i], with a starting weight of under 1 kg[ii] (or 2.2 pounds).

The HP Asia SMB Outlook Report 2020 reveals that Small and Medium Businesses (SMBs) in India are banking on digital transformation to rebound from COVID impact and are more confident than their Asian peers in bouncing back post COVID. Further, SMBs in India recognize the importance of going digital to revive their businesses. Three-quarters (75%) of the surveyed businesses believe that digital adoption is essential or very important to their success. The HP ProBook 635 Aero G7 has been designed keeping in mind the specific needs of SMBs, entrepreneurs and mobile professionals who form a critical component of the Indian economy.

 

“Small and Medium Businesses contribute nearly a third of our GDP and generate employment for millions. With workspaces at home becoming the status quo and businesses supporting their workforce both remotely and back in the office, PC is essential to these hybrid working environments. The HP ProBook 635 Aero G7 is a mobile powerhouse designed to meet the demands of multi-task, multi-place workdays by combining effortless connectivity, integrated security and powerful performance in an ultra-light form factor” said Vickram Bedi, Senior Director (Personal Systems), HP India Market

Freedom to Work Anywhere

Designed for ultimate mobility, the 13.3-inch ProBook 635 Aero is the first ProBook built with magnesium alloy that combines the lightness of magnesium and the strength and sleekness of aluminum. Its elevated design speaks to a generation of mobile professionals who sees their devices as an extension of who they are.

Built with an all-metal body chassis and aerodynamic edges, the ProBook 635 Aero gives a premium touch that is compact and sturdy. Users can see much more with its expanded viewability featuring 86.2% screen-to-body ratio[iii] that is made possible with ultra-thin 9.5 mm top bezel and 4.28 mm side bezels.

Ideal for mobile professionals working and collaborating in hybrid workplaces, the ProBook 635 Aero’s quiet keyboard, long battery life, connectivity, and security functions, allow them to power through the day.

• Connectivity - Users can now access fast and reliable gigabit-speed[iv]^, [v] connectivity effortlessly and securely even in dense wireless environments using Wi-Fi 6 and Cat 9 4GLTE wireless broadband options[vi]
• Security – A comprehensive suite of security features protects the device above, in and below the OS. HP Sure View Reflect[vii] allows users to work discreetly. Its copper tinted reflective privacy screen is the world’s most advanced privacy in its class and is two times more effective than competition in both bright and dark environments.[viii] HP Privacy Camera, located in the top bezel, can be physically shut to avoid accidental video conferences and keep users hidden from malicious attacks.
• Long battery life – up to 18 hours when configured with the lighter 42Wh battery, and up to 23 hours with the 53Wh battery[ix]. Device can charge up to 50% battery life in just 30 minutes of charging.[x]

Engineered for Performance and Productivity

The HP ProBook 635 Aero is powered by AMD Ryzen™ 4000 Series Mobile Processors with integrated  AMD Radeon™ Vega Graphics. With up to 8 cores, these powerful processors are designed to offer fast and responsive performance, impressive battery life and advanced manageability to boost the capabilities of an ultrathin notebook. Business users can customize the processors with optional AMD PRO Technologies while extending their investments by upgrading storage up to 1TB[xi],and configurable up to 32GB with upgradable dual channel memory[xii], anytime their needs change.

“We’re delighted to strengthen our collaboration further with HP with the new ProBook 635 Aero, the world’s lightest AMD based business notebooks from HP. Powered by AMD Ryzen™ 4000 Series Mobile processors, this new series of notebooks are built to deliver significant boost in performance and efficiency to SMBs and enterprise customers”, said Vinay Sinha, Managing Director, India Sales, AMD. “Our industry leading Zen2 architecture with 7nm technology, makes HP ProBook 635 Aero a compelling choice for multitasking and addresses the evolving needs of today’s businesses and mobile working professionals.”

The ProBook 635 Aero is outfitted to ensure mobile professionals remain effective, moving between different work environments. Collaboration between devices has never been easier with these features:

• USB-C® 3.1 Gen2, (2) USB 3.1 Gen1 (one charging), HDMI 2.0, Headphone and Nano Security Lock Slot so that mobile professionals have what they need to hook up and connect.
• HP QuickDrop[xiii] , users can wirelessly transfer documents, photos and videos, websites, addresses, and more between devices, eliminating the need to send emails just to move information between devices.

With enterprises typically keeping devices for three to five years, the ProBook 635 Aero is engineered for durability, having undergone, and successfully passed 19 military standard tests[xiv] and 120,000 hours of HP testing.[xv] It can also withstand up to 1,000 cycles of disinfection with household wipes.[xvi]

Proud Addition to HP’s Most Sustainable PC Portfolio

Energy Star and EPEAT Gold certified, the ProBook 635 Aero is a welcomed addition to HP’s most sustainable PC portfolio[xvii]. 100% of the ProBook 635 Aero outer box and fiber cushions are sustainably sourced.[xviii] Other sustainable highlights of the device:

• Over 62% of mechanical parts are made from recycled materials[xix]
• Speaker enclosure made from 50% recycled material
• 50% recycled aluminum lid
• Keyboard keycaps made from 50% recycled DVDs
• 90% recycled magnesium on keyboard deck and bottom chassis

Pricing and availability

The ProBook 635 Aero is available now at www.HP.com at a starting price of INR 74,999.

HP study reveals Indian SMBs banking on

HP study reveals Indian SMBs banking on Digital Transformation to rebound from COVID impact

Indian SMBs are more confident than their Asian peers in bouncing back post COVID

News highlights

·       73% of Indian SMBs are confident of bouncing back post COVID

·       64% believe that this period presents a good opportunity to reformulate their business strategy

·       75% SMBs in India believe that digital adoption is the key to their success

Small and Medium Business (SMBs) in India are looking to bounce back after facing stiff challenges due to the ongoing pandemic.  The HP Asia SMB Report 2020 – a study conducted among SMBs in the region has revealed that over 73% of SMBs in India are confident that they will survive and bounce back post COVID-19. This number is significantly higher than the regional average, which stood at 60%.

This confidence is reflected in the fact that almost two-thirds (64%) of respondents from India believe that this period presents a good opportunity to reformulate the business strategy. And half of the sample believe that the pandemic will ultimately bring opportunity, but in the longer term.

More importantly, SMBs in India recognize the importance of going digital to revive their businesses. Three-quarters (75%) of the surveyed businesses believe that digital adoption is essential or very important to their success.

Indian SMBs have also recognized 4 key aspects that will help them best to bounce back. These include:

“SMBs are critical to our economy as they contribute nearly a third of our GDP and generate employment for millions. The ongoing pandemic has impacted SMBs as much as any other segment. But the agility and flexibility in their operations, coupled with the adaptability to changing business environment and customer needs means they can bounce back far more quickly. However, it is critical to discover their challenges and address their pain points, which was the primary motivation for HP to commission this study,” said Ketan Patel, Managing Director, HP India Market.

  

“A key finding from the research is that the more a company values digital transformation, the more positive they are about future growth, and nowhere in Asia is this reflected as strongly as in India. The results of this study will enable HP in helping them adapt to new agile work environments, providing them the right devices, technology, and tools for them to unlock innovation for customers and drive growth for themselves”, he added.

Challenges

The survey also touched upon key challenges that Indian SMBs have identified as roadblocks on the road to recovery. While global instability tops the list of concerns, it is less pronounced in India than the rest of the Asian countries surveyed.

In addition, the research shows that growth correlates with how a company values digital adoption for its success. Of SMBs that reported good business growth in the past year, 56% see digital as a lever for success, with only 14% considering it of low importance.

As SMBs look to capture future growth opportunities, it has never been more critical to prioritize innovation and work with a partner to drive digital transformation.

Methodology

In total, 1,600 SMBs completed the survey between 26th May 2020 and 7th June 2020, which comprised of 200 interviews in each of the markets: Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand, and Vietnam. Only an Owner, Partner, Managing Director, CEO, COO, CFO, or a Director of a business with less than 200 employees was qualified for the survey. Interviews were split evenly between Micro Business (<10 employees), Small Business (10-49 employees), and Medium Business (50-199 employees). Multiple industries were represented including Retail/Wholesale, Manufacturing, Professional Services, Healthcare, Education and Financial Services.