GoAir’s digital marketing campaign wins global acclaim

GoAir’s digital marketing campaign wins global acclaim

GoAir, Asia’s most trusted, punctual and fastest growing airline has won global acclaim for its digital marketing initiatives at the recently concluded ‘SEAC Customer Engagement Forum & Awards 2019’ amidst stiff competition from 264 entries from Singapore, Malaysia, Vietnam, Sri Lanka, Indonesia and India. The best campaigns, creatives, activities, and marketing initiatives were evaluated by APAC Customer Engagement Pte. Ltd. (Singapore) and Asian Customer Engagement Forum (ACEF), which formed the first edition of the SEAC Awards in Singapore.

GoAir won 2 Gold, 1 Silver, and 1 Bronze in three main categories including Digital Marketing, Data-driven Marketing, and Capability Awards. These big wins are testimony to the brand’s digital communications strategy that encompasses social media, SEO, SEM, and analytics. The awards were received by Ms. Shabnam Syed, Vice President & Head of Marketing and E-Commerce, GoAir. 

Speaking about the awards and campaign, Ms. Shabnam Syed said, “GoAir flies 16 million passengers annually and most of these customers are Millennials. Thus, digital media plays a pivotal role in our marketing mix. The award winning campaigns successfully engaged the customers through interesting content and creatives. With our in-depth insights, we always strive to enhance our interaction with customers and strengthen our online brand presence. We thank the jury of the SEAC awards for placing their trust and confidence in brand GoAir.”

GoAir ‘Let's Colour the Skies Together’ campaign

The idea was to expand GoAir’s current online base by marketing the brand differently while breaking the clutter during the Holi festival and creating a friendly social media banter. The campaign ran on Twitter with an objective to engage potential customers, loyal passengers and competitors in a colorful conversation around the festivity. A short and simple video having different colors was posted wherein each colour represented a competitor brand strewn in the sky - wishing everyone a Happy Holi. The respective twitter handles of the competing airlines were tagged on the post, with the caption: ‘Let’s colour the skies together’.

It was a simple creative with a strong message - a communication that allowed all the airlines tocome together and wish each other using the content that was high on festive spirit and celebration. The brand recorded the highest organic engagement on Twitter, i.e. about 3X more than what is normally achieved by other organic posts.

GoAir ‘Beating OTAs on Organic Search’ campaign

Another GoAir campaign, ‘Beating OTAs on Organic Search’ won Gold in ‘Excellence in Brand Management’ and Silver in ‘Most Admired Activity for Customer Engagement’ category. The campaign was aimed to outrank the Online Travel Agencies (OTAs) on the basis of route-based keywords. By implementing a smart SEO-led strategy, the brand was able to improve the rankings of its route-based keywords. GoAir became the only airline website to secure thetop position on organic search with ads appearing in the top 5 positions as compared to the other airlines.

GoAir winsat 1^st SEAC Singapore Awards:

Award	Category	Sub-Category	Campaign
Gold	Digital Marketing	Most Admired Activity for Customer Engagement	Let's Colour the Skies Together
Gold	Capability Awards	Excellence in Brand Management	Beating OTAs on Organic Search
Silver	Data-driven Marketing	Most Admired Activity for Customer Engagement	Beating OTAs on Organic Search
Bronze	Capability Awards	Most Admired Brand Activation Campaign	Let's Colour the Skies Together

GoAir currently operates 325+ daily flights and since inception, the airline has carried 78.7 million passengers till  November 2019. GoAir flies to 36 destinations that include 27 domestic destinations namely Ahmedabad, Aizawl, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi, Srinagar, Varanasi and 9 international destinations namely Phuket, Male, Muscat, Abu Dhabi, Dubai, Bangkok, Singapore, Kuwait, and Dammam.

Bakul Gala: Vice President – Corporate Communications & PR

GoAir  I  Bombay Realty  I  Bombay Dyeing

Mobile: +919967720028 | Email:bakul.gala@goair.in

GoAir inducts 50th aircraft into the fleet

• Addition of aircraft part of expansion strategy
• Fastest growing airline in India
• Aircraft fleet has doubled in less than 2 years
• Soon GoAir will be adding four international destinations to its network
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GoAir has inducted 50^th aircraft into the fleet. With this new milestone, GoAir has doubled its fleet in less than two years, earning itself the coveted title of India’s fastest growing airline that operates 270 daily flights connecting 24 domestic and 4 international destinations.

GoAir, an aviation foray of the Wadia Group, operates as a low cost carrier model that demands cost leadership, operational efficiency and reliability. GoAir operates Airbus A320s aircraft and flies to Ahmedabad, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi and Srinagar. GoAir flies to international destinations, namely, Phuket, Malé, Muscat and Abu Dhabi. GoAir has flown over 72 million passengers since its inception and in the next two years the airline will touch the magical 100 million passengers mark. 

Commenting on the induction of 50^th aircraft, Mr. Jeh Wadia, Managing Director, GoAir, said: “This new milestone gives me immense satisfaction and a sense of achievement. At the same time, it also tells me that we have a long way to go. Going forward, on average, we will be adding at least one aircraft every month and that translates into more flights, more destinations and more smart options for the consumers. Soon we will be adding four new international destinations to our network.”

Mr. Wadia continued: “In 2016, we looked at an aggressive business strategy and took a long call on India’s economic growth as well as the crucial role that GoAir has to play within the aviation sector. That year we doubled our Airbus A320 aircraft order to 144 with a clear vision of accelerating growth and at the same time staying profitable. Those goals continue to be our guiding principle from a business perspective. From a customer point of view, GoAir executes its business model on the basic three-tier principle of 'punctuality, affordability, and convenience’ and these principles have helped gain the trust of our customers.”

GoAir records best ‘On-Time-Performance’, 9th time in a row

 GoAir, India’s fastest growing airline, has recorded the best On-Time Performance (OTP) for the 9^th consecutive month. GoAir recorded 91.8% OTP according to the latest report released by the Director General of Civil Aviation (DGCA) for May 2019. This achievement is the result of GoAir’s continuous focus on enhancing customer experience without compromising on service deliveries. Besides, for the month of May 2019, GoAir had the lowest cancellation rate of 0.33%. 

OTP ranking assumes critical importance in today’s context when passengers are looking at reliability and trust. From various research studies it is evident that achieving better customer satisfaction is about more than airfare and flight availability. When considering an airline, travelers look for timeliness and assurance and on-time arrival is one of the major factors.

GoAir is pleased to offer a reliable travel service wherein we assure travelers to get them to their destination in a timely manner while taking into consideration factors that are not necessarily in the control of the airline like airport congestion, taxi times from the runways, gate availability etc. as these challenges are in the domain of air traffic control or the airport authority.

Besides, the DGCA report also states that GoAir had the second highest load factor of 93.3 % indicating the number of seats filled.

GoAir spokesperson said, “GoAir is India’s fastest growing airline and we will continue to step up our performance and invest in Operational Excellence across the board. We thank our customers as this milestone would not have been possible without their punctuality, loyalty and support of millions of guests who have flown with us.”

GoAir operates over 270 daily flights and carried around 13 lakh passengers in the month of May 2019. GoAir flies to 24 domestic destinationsincluding Ahmedabad, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi and Srinagar, and 4 international destinations, including Phuket, Malé, Muscat and Abu Dhabi.

GoAir puts the power of 10 in the hands of customers

§  1 million seats on sale starting from Rs 899 onwards

§  Booking starts Monday 27^th May 2019 and will close on Wednesday 29^th May 2019

§  Travel period 15^th June 2019 to 31^st December 2019

§  Book early and reap the benefits

 GoAir, India’s fastest growing airline, today put the power of 10 in the hands of customers. GoAir today launched its Mega Million Sale for its domestic routes with ticket fares starting at Rs 899 onwards (all-inclusive). Total of 1 million (10 lakh) seats are up for grabs for travel from 15^th June 2019 to 31^stDecember 2019. The limited-period 3-days’ booking window will open on Monday 27^th May 2019 and close on Wednesday 29^th May 2019.

Mr. Jeh Wadia, Managing Director, GoAir, said: ““Starting 27^th May 2019, customers will have the power of 10⁶. It will give them the freedom to choose their date, time and cost of travel between June and December of 2019. Moreover, the Mega Million Sale with a starting price of Rs 899 onward comes at a time when everybody has been voicing concerns about rising fares. This initiative is a manifestation of our endeavors to make air travel affordable. However, there is a critical role to be played by the consumer – book early to fly smart. Ever since I launched GoAir 13 years ago in 2005, I have been saying that the best time to buy a flight ticket is today, simply because the fares are not going to be cheaper tomorrow. I urge customers to keep this cardinal rule in mind when you grab the Mega Million offer.” 

GoAir flies to 24 domestic destinations including Ahmedabad, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi and Srinagar, and 4 international destinations, including Phuket, Malé, Muscat and Abu Dhabi. Currently, GoAir operates over 270 daily flights and approximately 1900 flights weekly.

This offer is non-transferable, non-exchangeable and non-encashable. Change in itinerary can be made by paying the applicable change fee and fare difference. In addition, GoAir is offering host of special discounts.

Offer on Myntra

Flat 10% discount on minimum spend of Rs 1999 on the Myntra app or website, valid until 31^st August 2019. This scheme is valid only on a selected catalogue for GoAir customers.

Offer on ZoomCar

GoAir is offering flat Rs 1500 off or 20% per cent, whichever is lower on ZoomCar. This offer is valid till 31^st December 2019 and is applicable only on bookings made through Zoomcar website and iOS/Android app. Coupon code ALGOAIR19. 

Offer on FabHotels

Upto 40% off + Extra 25% off with coupon code FABGOAIR. There is no minimum booking amount to qualify for discount on FabHotels. This offer is valid for bookings made and for stay dates till 31^st December 2019, across all FabHotels. There is no maximum limit on discount. This offer cannot be combined with any other offer currently applicable on FabHotels website and app.

Group discount is not applicable on this offer and this offer cannot be clubbed with any other on-going promotional offer. Fares are subjected to Standard Cancellation & Rebooking policy applies. GoAir reserves the right to cancel / modify / substitute / alter any aspect of this offer either partly or entirely, at its sole discretion without reason or prior notice. For other terms and conditions and limitations of liability applicable as per 'Citizen's Charter' displayed on www.goair.in.  For any other conditions applicable; please review at the time of booking.

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GoAir puts the power of 10 in the hands of customers

§  1 million seats on sale starting from Rs 899 onwards

§  Booking starts Monday 27^th May 2019 and will close on Wednesday 29^th May 2019

§  Travel period 15^th June 2019 to 31^st December 2019

§  Book early and reap the benefits

 GoAir, India’s fastest growing airline, today put the power of 10 in the hands of customers. GoAir today launched its Mega Million Sale for its domestic routes with ticket fares starting at Rs 899 onwards (all-inclusive). Total of 1 million (10 lakh) seats are up for grabs for travel from 15^th June 2019 to 31^st December 2019. The limited-period 3-days’ booking window will open on Monday 27^th May 2019 and close on Wednesday 29^th May 2019.

Mr. Jeh Wadia, Managing Director, GoAir, said: ““Starting 27^th May 2019, customers will have the power of 10⁶. It will give them the freedom to choose their date, time and cost of travel between June and December of 2019. Moreover, the Mega Million Sale with a starting price of Rs 899 onward comes at a time when everybody has been voicing concerns about rising fares. This initiative is a manifestation of our endeavors to make air travel affordable. However, there is a critical role to be played by the consumer – book early to fly smart. Ever since I launched GoAir 13 years ago in 2005, I have been saying that the best time to buy a flight ticket is today, simply because the fares are not going to be cheaper tomorrow. I urge customers to keep this cardinal rule in mind when you grab the Mega Million offer.” 

GoAir flies to 24 domestic destinations including Ahmedabad, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi and Srinagar, and 4 international destinations, including Phuket, Malé, Muscat and Abu Dhabi. Currently, GoAir operates over 270 daily flights and approximately 1900 flights weekly.

This offer is non-transferable, non-exchangeable and non-encashable. Change in itinerary can be made by paying the applicable change fee and fare difference. In addition, GoAir is offering host of special discounts.

Offer on PayTm Passengers can avail cashback up to Rs 500 on payment done through PayTm wallet on flight ticket booking of minimum transaction of Rs 2,499. The cashback will be auto-credited by Paytm to the guest's Paytm wallet within 24 hours. The booking period of the PayTm offer starts on 27^th May 2019 and ends on 29^th May 2019.

Offer on Myntra

Flat 10% discount on minimum spend of Rs 1999 on the Myntra app or website, valid until 31^st August 2019. This scheme is valid only on a selected catalogue for GoAir customers.

Offer on ZoomCar

GoAir is offering flat Rs 1500 off or 20% per cent, whichever is lower on ZoomCar. This offer is valid till 31^st December 2019 and is applicable only on bookings made through Zoomcar website and iOS/Android app. Coupon code ALGOAIR19. 

Offer on FabHotels

Upto 40% off + Extra 25% off with coupon code FABGOAIR. There is no minimum booking amount to qualify for discount on FabHotels. This offer is valid for bookings made and for stay dates till 31^st December 2019, across all FabHotels. There is no maximum limit on discount. This offer cannot be combined with any other offer currently applicable on FabHotels website and app.

Group discount is not applicable on this offer and this offer cannot be clubbed with any other on-going promotional offer. Fares are subjected to Standard Cancellation & Rebooking policy applies. GoAir reserves the right to cancel / modify / substitute / alter any aspect of this offer either partly or entirely, at its sole discretion without reason or prior notice. For other terms and conditions and limitations of liability applicable as per 'Citizen's Charter' displayed onwww.goair.in.  For any other conditions applicable; please review at the time of booking.

GoAir OTP on top for the 5th month in row

GoAir, the world’s fastest growing airline,has recordedthe best On-Time Performance (OTP)of 75.9% for the month of January 2019, as per DGCA statistics. This is 5th successive month that GoAir has recorded best OTP and it is the result of GoAir’scontinued focus on enhancing customer experience.

Despite January month posing weather challenges across sectors, GoAir attained the best OTPamongst scheduled domestic airlinesas per Directorate General of Civil Aviation (DGCA), Government of India data. DGCA records OTP for all the airlines at four metro airports viz. Mumbai, Delhi, Bangalore and Hyderabad.

Besides, data pertaining to the number of complaints per 10,000 passengers for the month of Jan 2019 shows that GoAir has had least complaints. GoAir had only 0.3 complaints per 10,000 passengers. The average for the industry is 0.73 complaints per 10,000 passengers. For the month of December 2018, GoAir’spassenger complaints were 0.2 per 10,000 passengers, againthe lowest among key players.

GoAir Spokesperson said, “We thank our customers who have made this possible. It is a matter of great pride and a testimony of our passenger first policy. There is a great deal of emphasis on Operational Excellence across GoAir and the results of these efforts are heartening to see.”

GoAir operates over 240 daily flights and carried around 10 lakh passengers during the month.

GoAir announces Abu Dhabi as its 4th International Destination

·              Flight operations from Kannur – Abu Dhabi to commence from March 01, 2019
·              Bookings now open at attractive inaugural one way fare (all inclusive) starting INR 6099
·              04 direct flight services between Kannur to Abu Dhabi - Mon, Wed, Fri and Sun

GoAir, India’s fastest growing airline, further expands its international footprint with the launch of direct flights on Kannur – Abu Dhabi – Kannur route effective March 01, 2019. Abu Dhabi will become the airline’s 4^th international destination and 28^th overall destination. GoAir recently announced the launch of its international operations out of Kannur to Muscat by the end of February.

GoAir will operate 04 direct flight services per week between Kannur – Abu Dhabi – Kannur and bookings are now open at an attractive all-inclusive one way fare starting from INR 6099. This sector will further strengthen the airline’s growing international network to the Gulf and travelers will now have the opportunity to experience affordable travel experience that GoAir is acknowledged with.

Speaking on the occasion, JehWadia, Managing Director, GoAir said, “We are tremendously excited to be launching direct flight services to Abu Dhabi. Commercial and cultural links between India and UAE are flourishing and GoAir is committed to contribute in facilitating and enhancing the growth of trade and the strong demand for tourism. Kannur, an incredibly beautiful part of India, is now accessible from Abu Dhabi with direct flights and an affordable and convenient travel option.”

Recently GoAir announced international operations out of Kannur to Muscat. GoAir will operate 03 direct flight services per week between Kannur – Muscat – Kannur effective from 28^th Feb 2019. On the domestic front, GoAir currently connects Kannur to Bengaluru, Chennai and Hyderabad. On the international front, the airline has recently introduced direct daily connectivity to Phuket from Mumbai, Delhi and Bengaluru. It also operates 04 direct weekly flights on the Mumbai-Male route, 03 weekly flights on Delhi-Male and 02 weekly flights on Bengaluru-Male route. 

Tickets for the new flights can be booked through the company website www.GoAir.inor online travel portals, GoAir Call Centre, airport ticketing offices, through travel agents and the GoAir mobile app that is available on both Apple iOS and Google Android.

Flight Schedule

Flt No	From	To	Dep. Time	Arr. Time	Freq.	Eff. From
G8 53	CNN	AUH	22:10	00:40	1,3,5,7	01-Mar-19
G8 54	AUH	CNN	01:40	07:10	1,2,4,6	02-Mar-19
G8 53	CNN	AUH	15:20	17:50	1,3,5,7	31-Mar-19
G8 54	AUH	CNN	18:50	00:20	1,3,5,7	31-Mar-19

GoAir RepublicDay Bonanza

GoAir RepublicDay Bonanza, Fares Starting From Rs. 999 (all inclusive)

·       All-inclusive fares starting as low as Rs. 999 (across 26 cities         

·         Booking period : january 24 - 26, 2019

·         Travel period : February 09 -  September 30, 2019

·         Booking for travel can be made across all channels

·         Limited seats, offer available on first-come-first-served basis

To celebrate 70^th year of the Republic Day, GoAir, India’s fastest growing airline, today announced its RepublicDay bonanza with fares starting as low as Rs. 999 all-inclusive of taxes across 26 destinations on its domestic and international network.

The travel period is from 09 February to 30 September 2019 and the booking period starts from January 24 to January 26, 2019. Booking for travel can be made across all channels and the offer is available on first-come-first-served basis.  GoAir has initiated this lowest fare offer for their customers to kick-start their travel and holiday plans for the coming year. GoAir has been consistent in providing flexibility of choice to their customers along with convenient and affordable flying experience.

This offer is available exclusively across GoAir networks (GoAir website, GoAir ticketing counters, GoAir Call Centre and travel agents). Booking period will be from –24^th January 2019 to 26^th January for the travel period from 9^th February to 30^th September 2019. This offer is not valid on infant bookings. Group discount is not applicable on this offer and this offer cannot be clubbed with any other on-going promotional offer. Fares are subjected to Standard Cancellation & Rebooking policy applies. GoAir reserves the right to cancel / modify / substitute / alter any aspect of this offer either partly or entirely, at its sole discretion without reason or prior notice. For other terms and conditions and limitations of liability applicable as per 'Citizen's Charter' displayed on www.goair.in  Forany other conditions applicable; please review at the time of booking.

About GoAir

GoAir, an aviation foray of the Wadis Group, operates as a low cost carrier model that demands cost leadership, operational efficiency and reliability. GoAir currently operates across 24 domestic and 02 international destinations, with a fleet of 49 aircraft, comprising of Airbus A320 and Airbus A320neo. GoAir is committed to providing travellers a value for money proposition through highest standards of customer service delivery and affordable air fares. The airline is committed to provide secure and efficient transportation at all times with attention to essential details whilst strengthening its position of ‘The Smart People’s Airline’.  With a wide array of services being made available to enhance the travel experience for economy and business travelers alike, GoAir ensures it lives up to its theme of ‘Fly Smart’. GoAir connects over 1600 weekly flights and approximately 2,000 plus connections weekly.

GoAir announces Kannur as its 24th domestic destination

GoAir announces Kannur as its 24th domestic destination

·         Operations to begin effective December 09, 2018 

·         Direct connectivity to Chennai, Bengaluru and Hyderabad 

·         International connectivity to commence shortly post regulatory approvals

 GoAir, the world’s fastest growing airline, today announced the launch of flight operations from its 24th domestic destination. The airline will launch services from Kannur effective December 9, 2018 coinciding with the launch of the newly commissioned International Airport at Kannur. The Kannur schedule introduces direct daily flights connecting Bengaluru 6 times weekly, Hyderabad 4 times weekly and Chennai 3 times weekly. 

This recent addition to GoAir network reflects the airline’s phase of growth with a focus on scaling up domestic and international operations progressively in the coming weeks while strengthening the value proposition to suit customer’s interest. With this launch, GoAir will now operate more than 1600 weekly flights by the end of December. The airline plans to also commence its international operations from Kannur shortly post regulatory approvals. GoAir has also reported the best On-Time Performance (OTP) and second highest Passenger Load Factor during September and October 2018.   

On the occasion of the launch, GoAir is also operating a special flight between Delhi to Kannur to facilitate guest movement of Kannur International Airport.

Mr. Cornelis Vrieswijk, CEO, GoAir said “Kannur is a key market and a significant base for business and tourism in the region. Adding Kannur with its ideal geographical location, we reinforce our commitment towards enhancing connectivity across the country. It is our constant endeavor to provide flexibility of choice to our customers along with on time, convenient and affordable flying experience. ”

Kannur is one of the most popular beach destinations located in the state of Kerala. It was historically described as the land of Looms and Lores. With the Western Ghats in the east and Lakshadweep Sea in the west, Kannur district is bounded by a wealth of natural beauty. Kannur is blessed with natural beaches, hill stations, rivers, backwaters, historical monuments and religious centres.

Tickets for the new flights can be booked through the company website, www.Goair.in or online travel portals, GoAir Call Centre, airport ticketing offices, through travel agents and the GoAir mobile app that is available on both Apple iOS and Google Android. Passengers will be required to download the latest version of the App to be able to make the bookings.

Below is the schedule of flight operations from Kannur:

Schedule of flights
FLT NO	From	To	Dep.	Arr.	Frequency
G8 624	CNN	BLR	13:00	14:20	Except Tuesday
G8 625	BLR	CNN	14:50	16:10	Except Tuesday
G8 628	CNN	HYD	17:20	19:05	M,W,F,S
G8 629	HYD	CNN	19:45	21:00	M,W,F,S
G8 631	CNN	MAA	18:10	19:25	T,T,S
G8 632	MAA	CNN	20:05	21:20	T,T,S

About GoAir

GoAir, an aviation foray of the Wadia Group, operates as a low cost carrier model that demands cost leadership, operational efficiency and reliability. GoAir currently operates across 24 domestic and 02 international destinations, with a fleet of 41 aircraft, compromising of Airbus A320 and Airbus A320neo. GoAir is committed to providing travellers a value for money proposition through highest standards of customer service delivery and affordable air fares. The airline is committed to provide secure and efficient transportation at all times with attention to essential details whilst strengthening its position of ‘The Smart People’s Airline’.  With a wide array of services being made available to enhance the travel experience for economy and business travelers alike, GoAir ensures it lives up to its theme of ‘Fly Smart’. GoAir connects over 1600 weekly flights and approximately 2,000 plus connections weekly.