LAY’S LAUNCHES NEW ‘@ HOME’ PACKS; REMINDS CONSUMERS

LAY’S LAUNCHES NEW ‘@ HOME’ PACKS; REMINDS CONSUMERS
WHY THEY SHOULD HAVE ‘GHAR PAR LAY’S, ALWAYS!’

The brand has introduced new packs in line with the continued demand and relevance of in-home experiences for consumers across the country

As people continue to remain indoors in light of the ongoing times, they have made their homes the perfect spaces for work, entertainment and fun with friends. At the back of this insight, Lay’s, one of India’s favoured potato chip brands, has introduced special ‘@ Home’ packs to be the perfect companions for its fans in all their in-home experiences – be it work or leisure.

Lay’s has always aimed at infusing a sense of joy into consumers’ lives, not only though its delicious flavours, but also through its distinct, innovative offerings. The new ‘@ Home’ packs, which are available in four Lay’s flavours, have been especially curated keeping in mind the uptick in at-home consumption as well as the wide array of moments one experiences at home today.

Right from ‘Work At Home’ and ‘Movie Watching At Home’ to ‘Adda At Home’ and ‘Weekend Outing At Home’, there is a Lay’s pack for every occasion – to be relished in the joyous company of friends and loved ones. These new, large-size packs bring to life distinct, yet relatable experiences at-home through a catchy nomenclature - WAH! stands for ‘Work At Home’ pack, AAH! stands for ‘Adda At Home’ pack, and so on.  

 

The launch is being supported by a robust creative campaign, ‘Ghar Par Lay’s, Always!’ (Lay’s At Home, Always!). The two TVCs launched as part of this campaign capture the diverse moments that people are experiencing at home and showcase how Lay’s makes these moments more joyous and delightful. The film unveiled today features upcoming Bollywood actor - Ishaan Khatter. Set in a relatable home arrangement, the film features Khatter enjoying board games with his friends, when they ask him if he has Lay’s at home – eventually creating an entertaining frenzy amongst the youngsters to grab their favourite chip pack. The second film explores a typical virtual meeting scenario, wherein a young professional is seen rushing to the market to stock up on Lay’s during his five-minute break when he is greeted by a familiar face.

Speaking about the new launch and the TVC, Ishaan Khatter said, “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”. 

Sharing his thoughts, Anshul Khanna, Senior Director, Marketing - Foods, PepsiCo India said, “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends. Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences”. 

The new Lay’s ‘@ Home’ packs are now available at INR 20, INR 30, INR 50 and INR 85 across all leading retail and e-commerce platforms in India.

 

LAY’S LAUNCHES NEW LIMITED-TIME FLAVOURS - LAY’S HERBY CRUSH

 LAY’S LAUNCHES NEW LIMITED-TIME FLAVOURS - LAY’S HERBY CRUSH AND LAY’S CHEESY LOVE

• The brand has introduced the two new limited-time flavours right in time for Valentine’s Day
• New TVC featuring brand ambassadors, Ranbir Kapoor and Alia Bhatt, has been unveiled for the launch of these new, exciting flavours
  
  Lay’s, one of India’s favoured potato chip brands, is back to delight its fans with two new distinct, limited-time flavours, Lay’s Herby Crush and Lay’s Cheesy Love. Continuing the brand’s streak of bringing flavourful innovations to consumers, these new variants have been launched in the run up to Valentine’s Day 2021 –which is a celebration of relationships, friendship and love for the youth of today. 
  
  Click here for TVC ad: https://www.youtube.com/watch?v=gSRWXRZSkb4
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  The brand has introduced Herby Crush and Cheesy Love flavours by adding its own unique twist to both the flavours. Combining a widely loved palette with its flavour expertise, Lay’s aims to make the two new variants a #YeWaalaYaadRahega experience for fans across the country. 

  Speaking about the new flavours and the new campaign, leading actor and face of Lay’s, Ranbir Kapoor said, “I had a great deal of fun shooting for the new Lay’s limited-time flavours – Herby Crush and Cheesy Love. Both variants are truly unique and offer a burst of flavour in every bite. We have tried to bring alive the distinctiveness of the two flavours in the TVC as well, and sincerely hope that our fans across India would relish these new offerings!”.

  “Fun moments with dear ones always add an element of joy to our lives, and when accompanied with the new Lay’s Herby Crush and Cheesy Love flavours, the experience becomes even more memorable. The new Lay’s limited-time variants are not only innovative, but also delicious and full of flavour. I had a blast shooting for the film, and I’m certain that this new launch will be a #YeWaalaYaadRahega moment for fans and consumers this Valentine’s Day!”, added Bollywood superstar and Lay’s brand ambassador, Alia Bhatt.

  Sharing his thoughts on the new launch and the campaign, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India remarked, “As leaders in the category, we at Lay’s are delighted to introduce two new, limited-time flavourful innovations to our portfolio with the launch of Lay’s Herby Crush and Lay’s Cheesy Love flavours. As a brand, Lay’s has always aimed to add joy to consumers’ lives and make special moments even more special. Ahead of Valentine’s Day, we sincerely hope that these new flavours as well as the #YeWaalaYaadRahega campaign with Ranbir and Alia will prove to be truly ‘memorable’ for our fans and consumers across India”.

  The TVC, featuring India’s youth icons and Lay’s brand ambassadors, Ranbir Kapoor and Alia Bhatt, is set against a relatable backdrop and features the two celebrities engaging in a fun, romantic banter with one another. Their repartee is characterized by poetic quips for one another, playfully disguised as witty remarks about the new Lay’s flavours.

  The new Lay’s Herby Crush and Cheesy Love flavours are now available on leading retail and e-commerce platforms across India.

PepsiCo India and Airtel Partner to Offer

PepsiCo India and Airtel Partner to Offer Customers a Super Digital Experience This Festive Season

The on-going challenging times have impacted consumers’ lifestyle and behaviours – People are consuming more data and are spending more time with their families at home, leading to increased in-home consumption of food and beverage products

PepsiCo India today announced a special initiative with Airtel involving its most loved snack brands, and in the process also offering a special digital experience for all Airtel Prepaid customers. Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs. Participating consumers can redeem the offer upto 3 times on every unique mobile number.

Data is most important today and people across generations are spending more hours indoors than ever before. Whether it is remote working, content streaming, gaming, e-learning or e-shopping, everyone is relying on data to stay connected.  For the quarter ended June 30^th 2020, average mobile data consumption per user on Airtel’s network increased to 16.3 GB, an increase of 40% over last year.    

Apart from the growing importance & consumption of data, the second insight that emerged during recent times is that in-home consumption is witnessing a significant uptake. As people continue to spend more time at home with their families, there is an increase in demand for snacks.

In line with this connection between the top two trends of today – data and in-home consumption - PepsiCo India and Airtel have joined hands to offer customers up to 1 GB free data with INR 10 pack and 2 GB free data with INR 20 pack of PepsiCo products including LAY’S, Kurkure, Uncle Chipps and Doritos. To avail the benefit, consumers can simply check the free data voucher code printed behind the snack pack and go to Airtel Thanks app - ‘My Coupons’ section and enter the voucher to claim the data offering. Once the user has availed their code, the data can be redeemed immediately or at a later date of convenience and requirement till January 31^st, 2021. Once redeemed, the data will remain available for three days in the customer’s Airtel account.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

Sharing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said, “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies.  Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The partnership with Airtel is, therefore, a perfect fit that will further compliment the in-home experience of consumers. With festive season kicking in, the special initiative truly emphasizes the importance of staying connected with friends and family.”

The free data offer is available to all Airtel prepaid customers across India and will be a perfect combination for them to enjoy their favourite snack while accessing data at the same time.