Veet launches its new campaign with

Veet launches its new campaign with Katrina Kaif

Veet’s campaign #TheBetterWayToWax is catering to the needs of the multifaceted woman of today

Veet®, the world leader in depilatory products, launched its new campaign with brand ambassador Katrina Kaif today. The campaign focuses on equipping and catering to the needs of the modern, multifaceted, young women of today with Veet’s Cold Wax Strips.

Directed by popular filmmaker Punit Malhotra, the campaign ‘The Better Way to Wax’ speaks to women seeking quick and effective hair removal solutions during peak summer months. Veet Cold Wax Strips have quickly become popular with women due to the ease of use and great results at home. Cold waxing offers better results than the more common hot sugar waxing, minus the discomfort, mess, and loss of time that is important for women who are on the go and looking for a quick fix for hair removal, without compromising on results.

Speaking about the campaign, Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said, “We understand that the multifaceted woman of today is looking to make her life simpler with innovative, easy to use solutions without compromising results. We are excited to launch our new campaign #TheBetterWayToWax with Katrina Kaif. She resonates and inspires women who know what they want in life and achieve same with confidence and style. This campaign is our way to celebrate women who don’t compromise and want the best in everything that they do. Veet Cold Wax Strips are the perfect solution offering a convenient and effective way to remove hair with great results.”

 

Commenting on the launch, Actress and Entrepreneur, Katrina Kaif said, “Veet is an iconic brand that resonates with women like me who are juggling numerous responsibilities and are looking for a convenient yet effective solution to their grooming needs. My longstanding journey with Veet makes our association even more special, I'm looking forward to the latest campaign #TheBetterWayToWax and hoping the audience likes it too."

 

Punit Malhotra, Director, Writer and Ad Filmmaker said, “I am delighted to partner with Veet, a brand that celebrates self-expression and provides innovative solutions to both men and women in their hair-removal journey. With #TheBetterWayToWax, we brought out Katrina’s fun authentic self and tried to show the viewers how she manages different roles in her very busy everyday life. I have personally loved directing the ad and being a part of this journey with Veet.”

 

Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India added, “The campaign is built on the insight that today’s women are not only playing many roles, they are also excelling in them. Their lives are as experience-rich as they are time-poor and Veet is the perfect wellness partner to give them the excellence they live by, while also seamlessly fitting into their busy lives.”

 

Actress, entrepreneur, and fitness enthusiast Katrina Kaif perfectly embodies qualities of a modern woman. Her journey from a celebrity to an entrepreneur is a powerful representation that ensures that she is the perfect fit for Veet.

 

#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to establish Veet Cold Wax Strips as an easy-to-use product that delivers effective and efficient results at home such as up to 28-days of smoothness & removal of shortest of hair due it its cool gel wax technology.

 

The Veet Cold Wax Strips are available in retail stores across India and e-commerce websites at a starting price of INR 99.

LAY’S LAUNCHES NEW LIMITED-TIME FLAVOURS - LAY’S HERBY CRUSH

 LAY’S LAUNCHES NEW LIMITED-TIME FLAVOURS - LAY’S HERBY CRUSH AND LAY’S CHEESY LOVE

• The brand has introduced the two new limited-time flavours right in time for Valentine’s Day
• New TVC featuring brand ambassadors, Ranbir Kapoor and Alia Bhatt, has been unveiled for the launch of these new, exciting flavours
  
  Lay’s, one of India’s favoured potato chip brands, is back to delight its fans with two new distinct, limited-time flavours, Lay’s Herby Crush and Lay’s Cheesy Love. Continuing the brand’s streak of bringing flavourful innovations to consumers, these new variants have been launched in the run up to Valentine’s Day 2021 –which is a celebration of relationships, friendship and love for the youth of today. 
  
  Click here for TVC ad: https://www.youtube.com/watch?v=gSRWXRZSkb4
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  The brand has introduced Herby Crush and Cheesy Love flavours by adding its own unique twist to both the flavours. Combining a widely loved palette with its flavour expertise, Lay’s aims to make the two new variants a #YeWaalaYaadRahega experience for fans across the country. 

  Speaking about the new flavours and the new campaign, leading actor and face of Lay’s, Ranbir Kapoor said, “I had a great deal of fun shooting for the new Lay’s limited-time flavours – Herby Crush and Cheesy Love. Both variants are truly unique and offer a burst of flavour in every bite. We have tried to bring alive the distinctiveness of the two flavours in the TVC as well, and sincerely hope that our fans across India would relish these new offerings!”.

  “Fun moments with dear ones always add an element of joy to our lives, and when accompanied with the new Lay’s Herby Crush and Cheesy Love flavours, the experience becomes even more memorable. The new Lay’s limited-time variants are not only innovative, but also delicious and full of flavour. I had a blast shooting for the film, and I’m certain that this new launch will be a #YeWaalaYaadRahega moment for fans and consumers this Valentine’s Day!”, added Bollywood superstar and Lay’s brand ambassador, Alia Bhatt.

  Sharing his thoughts on the new launch and the campaign, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India remarked, “As leaders in the category, we at Lay’s are delighted to introduce two new, limited-time flavourful innovations to our portfolio with the launch of Lay’s Herby Crush and Lay’s Cheesy Love flavours. As a brand, Lay’s has always aimed to add joy to consumers’ lives and make special moments even more special. Ahead of Valentine’s Day, we sincerely hope that these new flavours as well as the #YeWaalaYaadRahega campaign with Ranbir and Alia will prove to be truly ‘memorable’ for our fans and consumers across India”.

  The TVC, featuring India’s youth icons and Lay’s brand ambassadors, Ranbir Kapoor and Alia Bhatt, is set against a relatable backdrop and features the two celebrities engaging in a fun, romantic banter with one another. Their repartee is characterized by poetic quips for one another, playfully disguised as witty remarks about the new Lay’s flavours.

  The new Lay’s Herby Crush and Cheesy Love flavours are now available on leading retail and e-commerce platforms across India.