DP WORLD SIGNS UP AS GLOBAL LOGISTICS PARTNER

DP WORLD SIGNS UP AS GLOBAL LOGISTICS PARTNER

OF ROYAL CHALLENGERS BANGALORE~ Long-term Agreement signed between DP World and RCB ~

Leading global provider of smart logistics solutions DP World and Royal Challengers Bangalore (RCB) have signed a long-term Sponsorship Agreement, making DP World the Global Logistics Partner of the team.  

RCB and DP World’s partnership is built on a set of shared values. Both are bold and powerful brands driven by leadership, passion, and culture of excellence. The team is studded with iconic players who epitomize these values both on and off the field.

Under the partnership, DP World will leverage its global logistics experience to support RCB in their logistics requirements. With BCCI’s decision to move the T20 tournament to the United Arab Emirates, DP World and Royal Challengers Bangalore are collaborating closely to ensure seamless movement and time-definite delivery of Training Gear as well as Match Kits from India to Dubai. 

The new partnership with RCB brings Cricket into DP World’s expanding portfolio of international sports partnerships, which also includes Golf and Formula 1®. DP World is a Global Partner of the European Tour and Title Sponsor of the DP World Tour Championship. The company also features European Golf icon Ian Poulter as its Global Brand Ambassador. Earlier this year, DP World announced its tie-up with Renault as Title Partner and Official Logistics Partner of the Renault DP World F1® Team. DP World is building on these powerful global partnerships as a part of its marketing strategy, which involves deeper brand engagement with international audiences.

The partnership with RCB further reinforces DP World's commitment to the Indian market. With an overall viewership of 462 million, the T20 tournament is one of the largest sporting events in the world. As one of the largest logistics players in India, DP World handles a quarter of the country’s total container trade volumes. The company has created an extensive network of logistics assets in India including Express & Third-Party Logistics Services, Rail Services, Inland Rail Terminals, Cold Chain, and Feeder Services. DP World provides integrated logistics solutions and caters to end-to-end supply chain needs of customers across all kinds of storages, all modes of transportation and all types of bulk, domestic, EXIM, and temperature-controlled cargoes. The company’s recent investments include the acquisition of Transworld, another leading logistics company. This strategic investment has further strengthened DP World’s Logistics portfolio in India. The company also recently announced investments to build Free Trade Zones at strategic locations in Nhava Sheva and Chennai which will help in establishing India as a major trade and manufacturing hub.

This partnership also highlights DP World's capabilities in the business of sports, which not only includes creating value around major global sporting events, but also designing agile and responsive supply chain solutions for sports brands across global markets.

Rizwan Soomar, CEO & MD, Subcontinent, DP World, said: "We are thrilled to partner with Royal Challengers Bangalore. The partnership with RCB is a confluence of two powerful global brands who share a similar passion for excellence. We are delighted that the RCB squad has some iconic players who have incredible records to their credit. Given the added logistics complexities that are unique to this year’s tournament, we at DP World have been able to leverage our global logistics experience to support RCB.”

Sanjeev Churiwala, Chairman, Royal Challengers Bangalore, said: "We are delighted to partner with DP World. As the global leader in logistics, DP World brings in a lot of experience and value to support us with our logistics requirements, as we prepare to play the tournament in the United Arab Emirates.”

The tournament is set to commence from September 19, with RCB playing its first match against Sunrisers Hyderabad on September 21.

Max Life Insurance strengthens partnership with Royal Challengers Bangalore for

 Max Life Insurance strengthens partnership with Royal Challengers Bangalore for IPL 2020, to be the team’s official life insurance partner for second consecutive year

• Max Life insurance becomes the official life insurance partner of RCB for the second consecutive year
• With #ProtectionFrontFootPe, aims to strengthen commitment towards enabling comprehensive financial protection off the field
• Partnership aims to drive greater term insurance awareness

Max Life Insurance Company Ltd. (“Max Life” / “Company”) today announced its official partnership with Royal Challengers Bangalore (RCB) for the upcoming Indian Premier League (IPL) T20 season. As part of the partnership, Max Life will be the official life insurance partner of the Royal Challengers Bangalore (RCB) team for the second consecutive year. In addition to being the team’s official life insurance partner, Max Life is also among the apparel partners for RCB for the 13^th edition of Indian Premier League T20.

While every year IPL sees a wide range of commercial partnerships across teams, there have been limited partnerships that highlight important life events such as life risks through an association with the game. Just like comprehensive cricketing gear prevents players from physical risks and injuries on ground, a protective gear in the form of life insurance is required to safeguard them against the financial risks and uncertainties of life off - the field as well.

The partnership will not only inspire RCB cricketers to play with ‘Protection on the Front Foot’ but also encourage the larger fan base to financially protect themselves with life insurance. The association follows through on the Company’s belief ‘You Are the Difference’ which iterates that as an individual, it is ‘You’, who brings a difference to the lives of your loved ones when it comes to safeguarding them from life’s hardships and securing their wellbeing.

Speaking on the partnership, Prashant Tripathy, Managing Director & CEO, Max Life said, “With term insurance being the most fundamental and cost effective form of financial protection, it is essential to improve awareness and ownership among the younger audience. India is a young country and T20 offers a great platform to connect with the youth. We are happy to partner with Royal Challengers Bangalore for the second consecutive year as their official life insurance partner. Through the means of our partnership, we aim to reach out to the team’s diverse and dynamic youth audience base with the message of sound financial protection. With this partnership, we hope to encourage the youth to consider life insurance and most importantly term insurance to embrace the most comprehensive form of financial protection against life’s uncertainties.”  

As per Max Life’s recent India Protection Quotient Express survey conducted in association with Kantar, it was found that during COVID-19, only 51% digitally savvy, urban Indian millennials feel financially secure under current circumstances. The survey also revealed that only 36% millennials own term insurance during COVID-19. Given the uncertainties around us, term insurance is a must-have tool to ensure financial protection of family and loved ones, making it important to fortify its awareness especially among millennials.

Speaking on the partnership, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore said, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought too. We couldn’t be more excited to have Max Life Insurance as our official life insurance partner for the second consecutive year. This partnership aims to drive the message of the importance of financial protection in today’s world.”