Max Life Insurance fortifies partnership with Royal Challengers

 Max Life Insurance fortifies partnership with Royal Challengers Bangalore
for 14^th edition of the Indian Premier League; becomes team's
official life insurance partner for the third consecutive year

Max Life Insurance Company Ltd. ("Max Life" / "Company") today announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League (IPL) 2021. Fortifying the partnership for the third consecutive year, Max Life will serve as the official life insurance partner of the Royal Challengers Bangalore (RCB) with a logo presence on the non-leading trouser leg. The latest edition of the Indian Premier League is scheduled to begin in Chennai from 9^th April, 2021.

Through the means of this partnership, Max Life Insurance seeks not only to motivate the RCB cricketers to play with 'Protection on the Front Foot' but also encourage its larger fan base to protect themselves with term life insurance financially. The association reinforces the Company's belief 'You Are the Difference' which reaffirms that as an individual, it is 'You' who brings a difference to the lives of your loved ones and must therefore secure their financial well-being by investing in a robust term life insurance plan. 

Remarking on the partnership, Aalok Bhan, Director and Chief Marketing Officer, Max Life, said, "It's true that consumer sentiments remained largely affected due to Covid -19, but with the nation binding event that cricket and especially Indian Premier League is, one can look forward to a positive spin. We are thrilled to partner with Royal Challengers Bangalore for the third consecutive year as their official life insurance partner. Through the means of this partnership, we aim to reach out to the team's diverse and dynamic audience base with the message that they are the difference in the lives of their loved ones. Also, in these financially challenging times brought by the pandemic, it remains crucial to consider life insurance for securing one's financial future, especially with term insurance plans, that offer income benefits, at the time that it is needed the most."

As per Max Life's recent India Protection Quotient 3.0 survey conducted in partnership with Kantar, it was found that during COVID-19, only 57% urban Indian millennials feel financially secure under current circumstances. The survey also revealed that only 28% millennials owned term insurance in the backdrop of COVID-19. Given the uncertainties around us, it is important to consider a term insurance to ensure comprehensive financial protection for loved ones.

Commenting on the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, "We are pleased to associate with Max Life Insurance as our official life insurance partner for the third year in a row.  Our partnership gives us the opportunity to create awareness about financial protection and its importance in life. While the protection of players on the field is taken care of in many ways, it is imperative to gear up well in life too, by calculating risks and leading with financial protection. Thus, becoming a very meaningful proposition to engage with our fans."

IIFL Finance & Rohit Sharma’s

 IIFL Finance & Rohit Sharma’s #SeedhiBaat campaign
to benefit 30 lac customers

 

IIFL Finance, one of India’s leading Non-Banking Finance Companies, and India’s superstar cricketer Rohit Sharma have started #SeedhiBaat campaign explaining benefits of IIFL Finance’s home loan, gold loan and business loan products to 30 lac customers across India.

Putting this message across is superstar cricketer Rohit Sharma who is known for his straight and effective approach to batting, successful captaincy, and a clean image. He aligns perfectly with IIFL Finance’s mission of talking straight and being honest.

IIFL Finance is one of the fastest growing and most retail-focussed finance companies in India with over Rs 40,000 crore of assets under management and is present in 2500 locations. IIFL Finance has seen its customer base and business growing significantly even during the lockdown phase due to #SeedhiBaat with customers and offering loans at lower cost and without any hidden charges.

Commenting on the association, Rohit Sharma said, “I am happy to be associated with IIFL Finance. #SeedhiBaat is how I live my life and play my cricket. One needs not just skills but also honesty and empathy to become a successful cricketer. And as a captain, I believe in straight talk as that is the key to success.”

Mr R Venkataraman, Managing Director and Co-Promoter, IIFL Group said, “Rohit Sharma, as IIFL's brand ambassador. He is renowned for his straight drives. We believe in 'Seedhi Baat' or doing business the straight way.  Rohit is a living representation of brand IIFL values.” Besides being the vice-captain of the Indian cricket team in limited overs format, Rohit also holds the record for the highest individual score in one-day internationals (ODI), the only player to hit three double centuries in ODIs, and four-times winning captain of Indian Premier League (IPL).

Max Life Insurance strengthens partnership with Royal Challengers Bangalore for

 Max Life Insurance strengthens partnership with Royal Challengers Bangalore for IPL 2020, to be the team’s official life insurance partner for second consecutive year

• Max Life insurance becomes the official life insurance partner of RCB for the second consecutive year
• With #ProtectionFrontFootPe, aims to strengthen commitment towards enabling comprehensive financial protection off the field
• Partnership aims to drive greater term insurance awareness

Max Life Insurance Company Ltd. (“Max Life” / “Company”) today announced its official partnership with Royal Challengers Bangalore (RCB) for the upcoming Indian Premier League (IPL) T20 season. As part of the partnership, Max Life will be the official life insurance partner of the Royal Challengers Bangalore (RCB) team for the second consecutive year. In addition to being the team’s official life insurance partner, Max Life is also among the apparel partners for RCB for the 13^th edition of Indian Premier League T20.

While every year IPL sees a wide range of commercial partnerships across teams, there have been limited partnerships that highlight important life events such as life risks through an association with the game. Just like comprehensive cricketing gear prevents players from physical risks and injuries on ground, a protective gear in the form of life insurance is required to safeguard them against the financial risks and uncertainties of life off - the field as well.

The partnership will not only inspire RCB cricketers to play with ‘Protection on the Front Foot’ but also encourage the larger fan base to financially protect themselves with life insurance. The association follows through on the Company’s belief ‘You Are the Difference’ which iterates that as an individual, it is ‘You’, who brings a difference to the lives of your loved ones when it comes to safeguarding them from life’s hardships and securing their wellbeing.

Speaking on the partnership, Prashant Tripathy, Managing Director & CEO, Max Life said, “With term insurance being the most fundamental and cost effective form of financial protection, it is essential to improve awareness and ownership among the younger audience. India is a young country and T20 offers a great platform to connect with the youth. We are happy to partner with Royal Challengers Bangalore for the second consecutive year as their official life insurance partner. Through the means of our partnership, we aim to reach out to the team’s diverse and dynamic youth audience base with the message of sound financial protection. With this partnership, we hope to encourage the youth to consider life insurance and most importantly term insurance to embrace the most comprehensive form of financial protection against life’s uncertainties.”  

As per Max Life’s recent India Protection Quotient Express survey conducted in association with Kantar, it was found that during COVID-19, only 51% digitally savvy, urban Indian millennials feel financially secure under current circumstances. The survey also revealed that only 36% millennials own term insurance during COVID-19. Given the uncertainties around us, term insurance is a must-have tool to ensure financial protection of family and loved ones, making it important to fortify its awareness especially among millennials.

Speaking on the partnership, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore said, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought too. We couldn’t be more excited to have Max Life Insurance as our official life insurance partner for the second consecutive year. This partnership aims to drive the message of the importance of financial protection in today’s world.”

Sonata and CSK partnership celebrates the ‘Khud par yakeen’ spirit of TN youth

Sonata, India’s largest-selling watch brand from Titan Company Limited, has associated with the much decorated Indian Premier League (IPL) franchisee, Chennai Super Kings as an official merchandize partner. Sonata has launched an exciting range of CSK watches and fitness bands to delight the fans.

Brand Sonata is known for its offering of trendy watches for value-conscious consumer and its message "KhudParYakeen" resonates with the youth across the nation. Brand CSK is well-known for its consistent performance and its fans unparalleled affinity to the team. With this official merchandize, Sonata wants to be a part of the CSK fans’ emotional journey during this IPL season, where they can sport the watches and cheer for their favorite team.

The specially designed watches are bold and colorful, matching the exuberance of brand CSK. The trendy dials feature the roaring lion logo and the iconic #whistlepodu tagline of CSK. The collection includes bold and trendy watches for stadium fashion, minimalist design watches for everyday fashion and trendy SF Rush fitness bands for the smart CSK fans.

Speaking on the occasion, Mr. Utkarsh Thakur – Marketing Head – Sonata, Titan Company Limited, said “We are immensely happy to partner with CSK. Tamil Nadu is a key market for Sonata and CSK is a strong brand in Tamil Nadu with loyal fan base across age groups. The brand ethos of Sonata ‘Khud Par Yakeen’ is about believing in self and it resonates with CSK’s journey over the years in IPL. With this collection, we want to be a part of the CSK fans' exciting and emotional journey during this IPL season.”