FreshToHome now goes offline in Chennai with their Experience stores. With over 5 lakh customers, India’s most trusted online store for fresh Meat and Fish will open three stores, in OMR, Kilpauk and Guindy. The Bangalore based company recently raised $11M in their Series A funding led by CE Ventures.
With their brand promise “100% Fresh, 0% Chemicals”, the FreshToHome stores are designed to enhance customer experience. For the first time in the city, non-veg lovers will be able to touch, feel and try the Meat before they make their purchase. The store will be a tasting centre, where customers can try the Ready-to-Cook products that are preservative free and made with Meat, Fish and Seafood that are “100% Fresh and 0% Chemicals”. FreshToHome guarantees that the Fish and Meat offered to their offline customers will not disappoint. Their products are directly sourced from the local fishermen and farmers by giving them a fair price and eliminating the middlemen out of the food supply chain. This allows FreshToHome to ensure that their products are free of added chemicals.
Shan Kadavil, CEO of FreshToHome says, “Our vision is to offer food that is free of added chemicals to consumers at large and not limit this offering to consumers online. To this effect we have launched our offline stores where consumers can enjoy the touch and feel of the product and enjoy the same joy as our e-commerce consumers. Our range in these stores will also go beyond our USP - chemical free Fish and Meat, and include everything from preservative free categories such as ozone washed fruits and vegetables, dairy, stone ground Idli-Dosa batter and the like”.
The online Fish & Meat store that has a huge e-commerce presence in Chennai, has both Express and Schedule deliveries, that covers more than 80% of the Chennai City Limit. With FreshToHome now in the neighbourhood, non-veg lovers across the city need not worry about the quality and freshness of the Meat or Seafood they consume anymore.