FreshToHome now goes offline in Chennai with their Experience
stores. With over 5 lakh customers, India’s most trusted online store for fresh
Meat and Fish will open three stores, in OMR, Kilpauk and Guindy. The Bangalore
based company recently raised $11M in their Series A funding led by CE
Ventures.
With their brand promise “100% Fresh,
0% Chemicals”, the FreshToHome stores are designed to enhance customer
experience. For the first time in the city, non-veg lovers will be able to
touch, feel and try the Meat before they make their purchase. The store will be
a tasting centre, where customers can try the Ready-to-Cook products that are
preservative free and made with Meat, Fish and Seafood that are “100% Fresh and
0% Chemicals”. FreshToHome guarantees that the Fish and Meat offered to their
offline customers will not disappoint. Their products are directly sourced from
the local fishermen and farmers by giving them a fair price and eliminating the
middlemen out of the food supply chain. This allows FreshToHome to ensure that
their products are free of added chemicals.
Shan Kadavil, CEO of FreshToHome
says, “Our vision is to offer food that is free of added chemicals to consumers
at large and not limit this offering to consumers online. To this effect
we have launched our offline stores where consumers can enjoy the touch and
feel of the product and enjoy the same joy as our e-commerce consumers. Our
range in these stores will also go beyond our USP - chemical free Fish and
Meat, and include everything from preservative free categories such as ozone
washed fruits and vegetables, dairy, stone ground Idli-Dosa batter and the
like”.
The online Fish & Meat store that
has a huge e-commerce presence in Chennai, has both Express and Schedule
deliveries, that covers more than 80% of the Chennai City Limit. With
FreshToHome now in the neighbourhood, non-veg lovers across the city need not
worry about the quality and freshness of the Meat or Seafood they consume
anymore.
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