Ashok Leyland partners with Chola

Ashok Leyland partners with Chola for Vehicle Finance

Ashok Leyland, flagship of the Hinduja Group and one of the largest commercial vehicle manufacturers in India, today signed a Memorandum of Understanding (MoU), with Cholamandalam Investment and Finance Company Limited (Chola), for a strategic tie-up on vehicle financing, for a period of two years. This MoU will equip both, Ashok Leyland and Chola, to reach out to a diverse set of customers with customised financial solution. Combined strength of both brands will help reach out to customers in need of financial assistance, across India, where either brand has a presence. Ashok Leyland, is the first manufacturer in India to be ready with the complete range of BS6 vehicles which have been developed specifically for Indian conditions and this tie-up will further help customers to own and derive the benefits of Ashok Leyland’s industry-first and industry leading technologies.

Commenting on the partnership, Mr. Anuj Kathuria, Chief Operating Officer, Ashok Leyland, said, “We always think customer-first and this tie-up with Chola is yet another step in that direction. With Chola as one of our trusted partners for customised financial solution, our combined pan-India reach will help customers to choose the financial solution they desire. Ashok Leyland products represent differentiated technology with best-in-class total cost of ownership, thereby providing better profitability to our customers. Our tie-up with Chola will further enhance this and thereby also delivering on our brand promise of ‘Aapki Jeet. Hamari Jeet’”.

“We are happy to be partnering with Ashok Leyland, a leading commercial vehicle brand with a culture of innovation and excellence, and a proven track record over the years. Building quality relationships has always been a cornerstone of Chola’s philosophy. Over the last 4 decades, we have been building lasting relationships with our customers and partners by consistently delivering excellent value for both. With our strong network of 1000+ branches across India, we aim to offer the customers a never before experience through customised finance offerings that would come with speedy, convenient and transparent processes. This partnership is also in line with our continuous endeavor in enabling our customers to ‘Enter a Better Life’,” says Mr. Ravindra Kundu, President & Business Head  -  Vehicle Finance, Cholamandalam Investment and Finance Company Limited.