Simplilearn Promotes Its ‘Job Guarantee Programs’ with New #JobGuaranteed Campaign
Simplilearn, the world’s largest digital-skills bootcamp, launched its latest campaign today promoting its unique job guarantee programs*. The programs assure learners with a guaranteed job within six months (180 days) of program completion. They are best suited for final year students, fresh graduates, and working professionals who wish to begin or advance their careers in the exciting world of Digital Economy skills. The Job Guarantee programs are currently offered with the Data Science and Full Stack Development only.
Commenting on this front, Mark Moran, Chief Marketing Officer, Simplilearn, said, “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find motivation to learn new skills and share their "sweet success" with their family and friends.”
As part of the campaign, the company launched two ad films based on the concept of asking for a treat whenever someone secures a job or a promotion. Based on the premise that everyone knows that if you upskill with Simplilearn, you have a job Guaranteed, the ad films are focused on two sets of target audiences: those employed and exploring better opportunities and aspiring candidates who are yet to build a successful career. In both the films, the protagonist is asked for a treat by his friends and family after enrolling in the Simplilearn program, as it means they are on track to a new job - guaranteed.
Simplilearn conducts more than 1,500 live classes, with an average of 70,000 learners who together spend more than 500,000 hours each month on the platform. Simplilearn’s programs give learners the opportunity to upskill and get certified in popular domains. In 2020, Simplilearn introduced a free skills development program called SkillUp. SkillUp allows learners to explore in-demand topics in top professional and technology fields for free, helping them make the right learning and career decisions.
Link to the ad film:
Version: 30 Sec - https://www.youtube.com/watch?