Sonata, India’s largest-selling watch brand from
Titan Company Limited, has associated with the much decorated Indian Premier
League (IPL) franchisee, Chennai Super Kings as an official merchandize
partner. Sonata has launched an exciting range of CSK watches and fitness bands
to delight the fans.
Brand Sonata is known for
its offering of trendy watches for value-conscious consumer and its message
"KhudParYakeen" resonates with the youth across the nation. Brand CSK
is well-known for its consistent performance and its fans unparalleled affinity
to the team. With this official merchandize, Sonata wants to be
a part of the CSK fans’ emotional journey during this IPL season, where they
can sport the watches and cheer for their favorite team.
The specially designed watches are bold and colorful, matching the
exuberance of brand CSK. The trendy dials feature the roaring lion logo and the
iconic #whistlepodu tagline of CSK. The collection includes bold and trendy
watches for stadium fashion, minimalist design watches for everyday fashion and
trendy SF Rush fitness bands for the smart CSK fans.
Speaking on the occasion, Mr. Utkarsh Thakur –
Marketing Head – Sonata, Titan
Company Limited, said “We are immensely happy to partner with CSK. Tamil Nadu is a key market for Sonata and CSK is a strong brand in
Tamil Nadu with loyal fan base across age groups. The brand ethos of Sonata ‘Khud Par Yakeen’ is
about believing in self and it resonates with CSK’s journey over the years in
IPL. With this collection, we want to be a part of the CSK fans' exciting and emotional
journey during this IPL season.”
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