The Souled Store associates with CSK this

 

The Souled Store associates with CSK this IPL season!

 

It’s that time of the year when India’s two biggest passions –cricket and entertainment – come together! One of the highly anticipated moments for fans ahead of the spectacle that is the Indian Premier League is that of teams unveiling their official jersey for the season.

 

Chennai Super Kings, who have partnered The Souled Store, were one of the early teams to unveil their jersey. But they decided to do things a little differently – every replica jersey this year will be made from recycled plastic, as part of a larger social initiative by both brands.

 

Each jersey is created using 15 plastic bottles (that would have otherwise ended up in the ocean) and uses 90% less water than regular jerseys. The jersey comes in a customized box made from recycled material, accompanied by a certificate of authenticity from the legend himself – MS Dhoni.

 

The idea to launch products made from recycled materials had been under development for the last few months at The Souled Store. “As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better, more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen,” said Harsh Lal, co-founder and director of The Souled Store.

 

The Super Kings are one of the most consistent teams in IPL history, having qualified for the Playoffs in 10 of their 11 seasons, reached the final eight times and lifted the trophy thrice.

 

“This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet,” Super Kings CEO KS Viswanathan said.

 

The new jersey launch immediately generated tremendous buzz on social media, with fans excited to see Thala launch the new jersey. Check out the reveal here:

https://www.instagram.com/p/CMzfGQzgxfs/?igshid=wced0r55k4n7

 

As IPL 2021 nears and cricket fever hits the country, fans can get their hands on the official merchandise of their favourite teams. The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders, and Rajasthan Royals.

 

The official CSK 2021 replica is available for purchase on The Souled Store’s official website and app.

 

Link: www.thesouledstore.com/csk

Colors Tamil brings together its stars for a

Colors Tamil brings together its stars for a weekend special show
– Colors Sunday Kondattam

~ Colors Sunday Kondattam to premier on 28^th February 2021, Sunday at 7:00 PM ~

 

Colors Tamil, the state’s youngest and fastest growing GEC is all set to extend its entertainment quotient with the launch of a brand new special show – Colors Sunday Kondattam (CSK). Offering the perfect solution for viewers to unwind with their family, the show will showcase teams of Colors fiction stars battling it out against each other over a series of exciting rounds every Sunday at 7:00 PM. Starting from 28th February 2021, the special show promises to render a refreshing  break with entertaining content.

Hosted by a vibrant duo, VJ Anjana Rangan and Kamal Dhandapani, CSK will witness friendly face-off battle between fiction show teams of Colors Tamil. The show will also provide a platform for fiction stars to showcase their latent talent through a series of rounds. With no compromise on entertainment, CSK will bring to foray dazzling performances of dance, music along with fun-filled activities. Kick-starting the show, the first episode will have the entire team of fiction shows Idhayathai Thirudathey and Uyire battling against each other on 28th February 2021.

Commenting on the occasion, Mr.Anup Chandrasekharan, Business Head – Colors Tamil, said “Our beautiful crafted stories and content is being made much more engaging because of our fiction show stars. They work relentlessly to bring to life each character and CSK is a fitting celebration of their reel and real life talent. We are beyond thrilled to bring our stars together on one platform and celebrate their concealed talents with much fan-fare. I am confident that CSK will be a runaway hit among millions of household.”

Don’t forget to tune into Colors Sunday Kondattam on 28th February 2021, Sunday at 7:00 PM to catch your favourite fiction stars battling in a fun face-off, only on Colors Tamil. Colors Tamil is available on all leading cable networks and DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

 

Blacksheep’s Adutha 6

Blacksheep’s Adutha 6

(Launch of next six phases of Blacksheep)

The Announcement of the day will be the revealation of Blacksheep’s next Six launches.

Blacksheep’s next six includes

THIRUKURAL CONSULTANCY SERVICE:

Harbhajan singh, the current CSK spinner has shown interest towards tamil language and its heritage in recent times. Thirukural, the universal moral code from Tamil language has not been paid enough attention in the current digital generation. Blacksheep, the number one youtube channel of South india as of now, brings together these two through a web series directed by DUDE VICKY, known for his Tamil elocution . The series brings in light, the timelessness of Thirukural even today . The series consists of 12 episodes in its first season which is to be released on Feb 2 in Blacksheep channel

BLACKSHEEP’S DIGITAL AWARDS:

Digital media is booming all over the world at a very high exponential rate. It’s the same with Tamil nadu too. Blacksheep being the pioneer of individual original creators in digital, considers it as the right time to recognize the talents of digital media through a unique award function created exclusively for the digital talents of tamil nadu. The award function will include talents from youtube, facebook and other OTT platforms as well. The award function is set to take place on february 2, 2020

BLACKSHEEP VALUE:

Black Sheep with over 5 million followers across social medias, stands number one original content creator in the state. Blacksheep takes the next step towards bringing its audience under one hub through the launch of Blacksheep’s OTT BLACKSHEEP VALUE. Blacksheep’s OTT would be different from the other existing OTTs through its regional content targeted towards the family audience even from the interiors of tamil nadu. Blacksheep’s OTT will be completely free on its launch and will contain web series that are exclusive for the platform.

BLACKSHEEP’S F3:

The right talent has to be recognized at the right time on the right stage. Youngsters with huge potential will become examples only through these stages. Blacksheep’s team consists of talents who had a right stage to exhibit their talents. College stages play an important part in providing the platforms to the college students. Blacksheep realising the need for a big stage for the students, launches F3 - FACES FOR THE FUTURE, a state wide inter college cultural fest on Jan 5 , 2020 which would pick up talents from the state, thereby providing them a time to be a part of blacksheep as well.

BLACKSHEEP REVAMP:

Blacksheep has always been new and innovative. We never failed to experiment. We have produced more than 15 talents who have already established themselves in cinema. Though we produce a large number of content, we never produce the same content. We refresh our channel periodically and this time on Jan 2, 2020 we have planned an entire revamp of the channel, with more than 5 new shows, with betterment in terms of quality and variety.

AAN PAAVAM:

Ever since people began telling stories, be it in literature, art, movie or digital there has not been too many stories that discusses the general problems faced by a male in the society. AAN PAAVAM is one of those shows, that discusses the problems of male in a funny manner. Played by Dr. Sethuraman of kanna laddu thinga aasaya fame, this series will be written and directed by Karthik Venugopalan who has already made his mark through the movie, NENJAMUNDU NERMAIYUNDU ODU RAJA. This series consists of 12 episodes that gets released in blacksheep on Feb 2.

BLACKSHEEP’S PRODUCTION NO 1:

Team Blacksheep has marked its place in the cine industry through its socio-satirical movie NENJAMUNDU NERMAIYUNDU ODU RAJA. Now Blacksheep is launching its second movie scripted by Team Blacksheep and directed by Put Chutney fame RAJ MOHAN, the well renowned tamil orator. This movie entirely revolves around the life of newage school students and their problems.The movie is been produced in first copy basis by Rockfort Entertainments Muruganandham who had already marked his success as a distributor as well.The movie is all set for summer 2020 release.

Sonata and CSK partnership celebrates the ‘Khud par yakeen’ spirit of TN youth

Sonata, India’s largest-selling watch brand from Titan Company Limited, has associated with the much decorated Indian Premier League (IPL) franchisee, Chennai Super Kings as an official merchandize partner. Sonata has launched an exciting range of CSK watches and fitness bands to delight the fans.

Brand Sonata is known for its offering of trendy watches for value-conscious consumer and its message "KhudParYakeen" resonates with the youth across the nation. Brand CSK is well-known for its consistent performance and its fans unparalleled affinity to the team. With this official merchandize, Sonata wants to be a part of the CSK fans’ emotional journey during this IPL season, where they can sport the watches and cheer for their favorite team.

The specially designed watches are bold and colorful, matching the exuberance of brand CSK. The trendy dials feature the roaring lion logo and the iconic #whistlepodu tagline of CSK. The collection includes bold and trendy watches for stadium fashion, minimalist design watches for everyday fashion and trendy SF Rush fitness bands for the smart CSK fans.

Speaking on the occasion, Mr. Utkarsh Thakur – Marketing Head – Sonata, Titan Company Limited, said “We are immensely happy to partner with CSK. Tamil Nadu is a key market for Sonata and CSK is a strong brand in Tamil Nadu with loyal fan base across age groups. The brand ethos of Sonata ‘Khud Par Yakeen’ is about believing in self and it resonates with CSK’s journey over the years in IPL. With this collection, we want to be a part of the CSK fans' exciting and emotional journey during this IPL season.”