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Monday, 7 September 2020

Akshara Haasan signs Trend Loud’s First

Akshara Haasan signs Trend Loud’s First Feature Film

Trend Loud has become an undisputed winner in the South Indian digital space for its spectacular Original content creation for OTT and YouTube in addition to its versatility in Digital Marketing Solutions for corporate & media houses, Celebrity Social Media Management, YouTube MCN, Content Licensing and Influencer Marketing. Having produced more than 15 web series for leading OTT platforms like Amazon, Hotstar, MX Player, ZEE5, Aha, Sony Liv, Viu, this is Trend Loud’s first Feature Film.

Garnering splendid reception for its content, it has become the most estimable brand in the South domain. Naturally, the expectations spike up among the crowd whenever content arrives from its inventory. Courtesy to its parent company, Vision Time owned by the legendary
S. Ramamurthy that has exhibited its phenomenal charisma in the world of the small screen for nearly 4 decades. Being a top-drawer in understanding the pulse of the female audience, who are the major occupants of the television box, it is now creating an Original Feature Film, with a female-centric theme starring Akshara Haasan in the lead. The film is written and directed by Raja Ramamurthy, who earlier shot to fame for his web series titled 'America Mappillai' on ZEE5 which was based on the LGBTQ community, the first of its kind in Tamil.

Speaking about this Original Feature Film, Director Raja Ramamurthy says, “The story revolves around a girl from a conservative family who is in that awkward stage between being a curious teenager and a smart woman. She struggles to strike a balance between societal expectations and personal desires. This is a female-centric film in the truest sense not just because of its concept but because the cast and crew are predominantly women, this was a conscious decision to capture the essence of the ‘female gaze’.

The protagonist’s role will be extremely relatable to the millennial audience and I’m elated to have Akshara Haasan play it. Akshara Haasan is all set to surprise the audience with an exhilarating performance in a character that she’s never played before. We are thrilled to unveil the film’s first-look on September 14th, 2020.

Wednesday, 21 August 2019

ZEE5 LAUNCHES FINGERTIP

ZEE5 LAUNCHES FINGERTIP – A SOCIAL MEDIA THRILLER FEATURING AKSHARA HAASAN
~The showwill feature 5 intriguing stories focusing on the ill effects of social media~

ZEE5’s Fingertip premieres on 21st August.

ZEE5, India’s fastest growing OTT platform after the success of its recent Tamilshows such as Thiravam and Auto Shankar, launched Fingertip, its latest offering for its growing Tamil audience. Directed by Shivakar and Produced by Vishnu Vardhan Films, the 5-episode show is a social media thriller which features Akshara Haasan, Ashwin Kakumanu, Gayathri, Sunaina and Madhusudhan Rao in lead roles. Fingertip premieres 21^st August exclusively on ZEE5.

Fingertip portrays how a single swipe or post on social media, can change the lives of its users & push people out of their comfort zones, thereby burdening them with huge social pressure. Each episode features a fictionalmobile app having relatable features to apps in the real worldand showcases various negative human emotions such as greed, rage among others.

Akshara Haasan, said, “I’m glad to be associating with ZEE5, who has been producing such great original Tamil content for a while now. In today’s age, where social media is a very essential part of our daily life, there is a growing need to create awareness to the ill effects of social media as well. I hope the audience enjoysmy characteras much as I did.”

Director, Shivakar said, “There is growing appetite for original and fresh content in the Tamil space and I’m happy to be collaborating with the pioneers in this regard, ZEE5. Fingertip will be a gripping and fast paced thriller that will keep the audiencesintrigued and entertained throughout.”

Aparna Acharekar, Programming Head, ZEE5 India said, “All of us use social media to connect at some point of our day and it has its countless advantages. However, given its reach & scale, it has many downsides as well. Fingertipis one such story which needs to be told and its gripping story line is sure to get our viewers hooked. We have received phenomenal responses for our previous Tamil Originals and we hope to further strengthen our regional offerings with this series.”