DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into

 DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into
YouTube, and Unveils Enhancements to its Brand Suitability Solution

Customers using DV’s solution will benefit from easy to use brand safety settings and more granular suitability controls

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. 

Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, delivering precision and scale, while empowering publishers to meet advertiser expectations and maximize monetization of the quality content they produce. Since launch, the majority of DV clients have adopted Brand Suitability Tiers, and are actively making refinements to their preferences. DV’s recent enhancements reflect customer demand for even greater control and coverage.

“DoubleVerify’s Brand Suitability Tiers enable brands to align their advertising dollars with suitable content, which improves performance,” said Mark Zagorski, CEO of DoubleVerify. “Our new enhancements further empower advertisers to proactively manage their safety and suitability preferences. This, in turn, helps create a stronger digital ecosystem where advertisers are able to support premium publisher inventory while avoiding unsuitable content. DV will continue to work closely with brands, agencies and industry groups to refine current standards and offer unique, best in-class solutions that provide maximum value to advertisers, publishers and platforms.”

The new brand safety and suitability enhancements include:

Brand Safety Floor as Turnkey Option

To improve operational efficiency, DV’s Brand Safety Floor is now available as a turnkey option in DV Pinnacle^Ⓡ, the company’s unified service and performance platform – enabling advertisers to quickly establish protection against the highest risk content. Aligning with industry standards, most advertisers endeavor to entirely avoid content categorized within the floor. DV’s solution streamlines this process with a click of a button.

Extending Offering to YouTube

DV is also extending its offering and current enhancements to YouTube. Now, advertisers using DV will be able to leverage the turnkey brand safety floor controls and brand suitability tiers across a wide range of digital channels, including the open web, Facebook and YouTube.

Introducing a New Brand Suitability Category

DV has also launched “Death & Injury” as a new brand suitability tiered category, enabling additional controls over how advertisers can serve ads on inventory associated with those topics.

“Providing clients with turnkey access to solutions like DoubleVerify’s Brand Suitability Tiers has allowed them to feel more confident in their media placements and achieve a higher rate of brand safety and suitability,” said Yale Cohen, EVP, Global Digital Standards, Publicis Media Exchange (PMX). “We look forward to ongoing innovation in this space and will continue to work closely with MRC-accredited partners like DoubleVerify to find the most optimal brand safety and suitability solutions for the industry.”

With these new enhancements, brands benefit from more granular controls and reporting, enabling them to implement nuanced brand suitability settings and directly measure the impact in reporting. As a result, advertisers can exercise more refined avoidance strategies while preserving campaign scale. Additionally, publishers can access the data and insights they need to analyze inventory and optimize campaign performance relative to suitability during and after the sales process. This transparency enables better optimization and inventory allocation that publishers can leverage in order to maximize the monetization of their supply.

DV pioneered brand safety in 2008 and has been a continuous innovator in the category. With the launch of Brand Suitability Tiers, DV became the first verification company to align product functionality with standards advanced by the 4A’s Advertising Protection Bureau (APB) and World Federation of Advertisers (WFA) Global Alliance for Responsible Media (GARM).

For more information about this release, contact sales@doubleverify.com.

Colors Tamil unveils an intriguing promo

  Colors Tamil unveils an intriguing promo
of its brand-new fiction show - Abhi Tailor

~The captivating promo of Abhi Tailor was launched this Sunday on April 11th, 2021 on Colors Tamil

Colors Tamil, the youngest GEC of Tamil Nadu, is known for its exhilarating line-up of fiction shows that celebrates womanhood. Leaving no stones unturned, the channel yet again fascinates its audience by unveiling the first promo of its upcoming fiction show 'Abhi Tailor', guaranteeing to keep the audience hooked to their screens with its launch.

The intriguing promo offers a sneak peek into the new-fiction show that is soon to be launched on Colors Tamil channel. The promo opens with buoyant Abhirami (played by Reshma Muralidharan), neighbourhood tailor, narrating the range of services offered at her store in a song like a format, just under thirty seconds. As she stops to catch a breath, the promo segues and reveals that Abhi Tailor will go on-air on Colors Tamil starting from 24th May 2021 at 10:00 PM.

Watch the promo at – (YouTube/Social Media link) to catch a sneak peek of the story, which is set to entertain and enthral its audience throughout the week. Colors Tamil is available on all leading cable networks and DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553). Viewers can also tune in to VOOT any time to see them at their convenience.

Abhi Tailor - Promo Link:

https://fb.watch/4Q3jyKFD8p/

https://m.youtube.com/watch?v=chvKDmWjU78

Music has the strength to bind us together

 “Music has the strength to bind us together,” Dhvani Bhanushali on Vaaste crossing 1 Billion+ views on YouTube 

 Pop-sensation Dhvani Bhanushali has become one of the most sought after singers in Bollywood. She has time and again proved that age doesn't define talent or success. After receiving many accolades for Vaaste, the much-loved song has broken all records and has emerged as India’s first Hindi music single to achieve One Billion+ views on YouTube.

Sharing her excitement, the pop-princess said, “Music has the strength to bind us together and I have watched people coming together because of it. My fans have shared a piece of themselves when they post their versions of Vaaste through dance and singing on social media. It’s a blessing to have received so much love from the audience. My fans have made me into who I am today and the song plays a very special part of my life as it continues to bring me closer to them.”

Dhvani went on to thank everyone who has been a part of the journey. She said, “On this occasion, I would express my gratitude towards my fans and my father, for believing in me. A heartfelt thank you to the entire team of Vaaste - Arafat sir, for the beautiful lyrics, Tanishk Bagchi, for such an awesome composition, the directors Radhika Rao & Vinay Sapru, Nikhil D’Souza, for being an amazing singer and Siddharth Gupta, for all the memorable memories we made while making of the song.”

All her songs have been a constant on every playlist and have crossed millions of views on YouTube in just a matter of days. She has been climbing the ladder of success with back-to-back hits like Leja Re, Dilbar, Psycho Saiyaan, Na Ja Tu, Duniya, Jeetenge Hum, Laila, Bekhayali, and the recently released Baby Girl.

A heartiest congratulations to the pop-sensation and we wish Dhvani Bhanushali all the luck in the world for her future projects!

Akshara Haasan signs Trend Loud’s First

Akshara Haasan signs Trend Loud’s First Feature Film 

Trend Loud has become an undisputed winner in the South Indian digital space for its spectacular Original content creation for OTT and YouTube in addition to its versatility in Digital Marketing Solutions for corporate & media houses, Celebrity Social Media Management, YouTube MCN, Content Licensing and Influencer Marketing. Having produced more than 15 web series for leading OTT platforms like Amazon, Hotstar, MX Player, ZEE5, Aha, Sony Liv, Viu, this is Trend Loud’s first Feature Film.

Garnering splendid reception for its content, it has become the most estimable brand in the South domain. Naturally, the expectations spike up among the crowd whenever content arrives from its inventory. Courtesy to its parent company, Vision Time owned by the legendary
S. Ramamurthy that has exhibited its phenomenal charisma in the world of the small screen for nearly 4 decades. Being a top-drawer in understanding the pulse of the female audience, who are the major occupants of the television box, it is now creating an Original Feature Film, with a female-centric theme starring Akshara Haasan in the lead. The film is written and directed by Raja Ramamurthy, who earlier shot to fame for his web series titled 'America Mappillai' on ZEE5 which was based on the LGBTQ community, the first of its kind in Tamil.

Speaking about this Original Feature Film, Director Raja Ramamurthy says, “The story revolves around a girl from a conservative family who is in that awkward stage between being a curious teenager and a smart woman. She struggles to strike a balance between societal expectations and personal desires. This is a female-centric film in the truest sense not just because of its concept but because the cast and crew are predominantly women, this was a conscious decision to capture the essence of the ‘female gaze’.

The protagonist’s role will be extremely relatable to the millennial audience and I’m elated to have Akshara Haasan play it. Akshara Haasan is all set to surprise the audience with an exhilarating performance in a character that she’s never played before. We are thrilled to unveil the film’s first-look on September 14th, 2020.

TIM TIM TARE ENLIGHTENS LIVES OF

TIM TIM TARE ENLIGHTENS LIVES OF CHILDREN

CSR Initiative by Aparajitha Corporate Service Private Limited

Aparajitha Foundations is the CSR arm of Aparajitha Corporate Services, dedicated to the cause of transforming youth by imparting training for right attitude and greater awareness about their life. For a decade now the organisation has been making dedicated and effective efforts to build a stronger community through various programs.

In this regard, the Foundation has developed 120 topics covering the 10 life skills defined by WHO and also other range of skills like self-confidence, time management, etiquette, goal setting, health-hygiene etc. The programme is styled under the moniker ‘Thalir Thiran Thittam’ (‘skills program for the saplings’) in Tamil and ‘Tim Tim Tare’ (TTT)   Gujarati & Hindi.

Amid closure of schools on account of pandemic, students are confined to their homes. the education departments across the country faced and handled the situation positively and had taken pro-active measures for online learning.

What came as a pleasant surprise was that the departments realised the importance of including the life skills curriculum into this distance learning model, and identified TTT as the ideal platform to partner in this. It is momentous for TTT that not one but many states relayed TTT life skill videos. States like Chhattisgarh, Gujarat, Haryana, Himachal, Jharkhand, Rajasthan and Chandigarh, a union territory made use of the best of available technology for this purpose .

In Chhattisgarh, the TTT initiative has been introduced into a dedicated user- friendly portal designed by the Government which students and teachers can access free of cost. The site is reachable across the state of Chhattisgarh and has over 27.60 crore visitors currently showing regular participation and portal visitation of students and teachers. 

While on the other hand in Haryana, the TTT program has been introduced and is broadcasted along with the relay of syllabus subjects on TV for students from primary to Class twelve for one hour three days in a week which has reach over the entire state of Haryana . 

The program in Gujarat is relayed every day for one hour repeating twice daily through the channel, Vande Gujarat TV which has a reach over the whole of Gujarat including Union Territories Dadra and Nagar Haveli and Daman and Diu covers education for Secondary and Higher Secondary Schools and is estimated to reach is over 15 million students. 

In Jharkhand, the program is broadcasted along with the relay of the subjects for children from Class 6 to 12 every Thursday and Friday for 30 minutes through DD Jharkhand which has a reach over Jharkhand and the neighbouring parts of Bihar.

In Rajasthan, the program is relayed through DD Rajasthan which has a wide reach and a National network potential to reach most Asian countries including UAE and parts of China relay program for children from Class 6 to 12 every Saturday for one hour which is divided into 2 slots. The program is relayed on DD Uttar Pradesh daily for 30 minutes which is also a National network channel and has a reach all over the country.In addition to this, the TTT program is relayed through ‘JIO TV App’ in Haryana and Gujarat which has a nationwide reach.

Commenting on the success of the initiative, Mr. Nagaraj Krishnan, Managing Director, Aparajitha Corporate Service Private Limited said, “We are happy to share the positive steps taken by the education departments in Chhattisgarh and Haryana to reach out and enrich children with knowledge during this lockdown period. We have been given special permission to upload almost 28 program topics under the ‘Social Science’ School Curriculum. These topics go hand in hand with the Foundation’s vision to ensure that by the time these students complete their schooling which currently is on off-school learning mode, they are also on track, at their own pace, to become well-rounded individuals, in addition to their academic achievements. TTT Initiative has the potential to transform the life of a child.

 It imparts training for the right attitude and greater awareness about certain skills which when nurtured and developed will pave the way for building a strong social fabric to contribute to the nation’s development. And since such a transformation process can be introduced in the formative years of the children, we felt the need to collaborate with the Government and bring this initiative into play. Currently, TTT is present in every household across Haryana, Chandigarh, and neighboring states”.

TTT Initiative program is also available on YouTube and other social media platforms and has been predominant in Chandigarh, Gujarat, and Himachal Pradesh and has recently commenced its operation in Jharkhand, and Rajasthan. 

Nu-Shakti urges People to

Nu-Shakti urges People to #PutImmunityFirst

Launches a digital campaign creating awareness on immunity building

The current coronavirus pandemic has highlighted the need to enhance our immunity, enabling us to fend off viral infections. Nu-Shakti – a brand of Royal DSM – launched its #PutImmunityFirst campaign, urging people to focus on boosting their immunity through adequate intake of nutrients. Stressing on the key role of micronutrients in safeguarding the entire family’s health, the digital campaign reinforces the criticality of proper nutrition.

The campaign emphasizes on building immunity by consuming the right nutrients, while continuing to maintain all hygiene measures while outdoors. Nutrition-rich food we consume plays a crucial role in determining our overall health. The campaign urges consumers to fortify daily staples such as rice and atta with extra nutrition by adding Nu-Shakti’s fortification products that will further help in boosting immunity.

As part of this immunity-building campaign, Nu-Shakti released a series of videos, posts and gifs across its digital channels. The core objective is to create awareness about various nutrients that fortify immunity and empower consumers to make an informed decision on the right intake of nutrients. In pursuit of educating the target audience, the company is collaborating with various micro-nano health influencers to augment the reach. The ad creative is also live on digital platforms like YouTube, Instagram, Facebook, Hotstar, etc. 

Alok Kohli, Business Director – DSM India, said, “It is imperative to focus on the right habits and the right diet. With Nu-Shakti’s #PutImmunityFirst campaign, we are creating greater awareness about the role that key nutrients play in improving people’s immunity, health and well-being.”

Consumption of adequate nutrition results in productive and healthy lives. Nu-Shakti Powermix products are powered with nutrients such as Vitamin B6, iron and zinc. The product range includes Powermix for rice (fortified rice kernels), Powermix for atta (fortifier for atta/flour) and MixMe (fortified orange-flavoured beverage mix). These fortifiers increases the power (Shakti) of everyday food without changing the dietary habits.

Consumers can know more by visiting: www.nu-shakti.com.

T-Series’ Hanuman Chalisa becomes the first devotional song

T-Series’ Hanuman Chalisa becomes the first devotional song 

in the world to cross 1 billion views on YouTube!

Shri Gulshan Kumar, considered the king of devotional music, made T-Series the first of its kind music label to create a splash in devotional music market in the early 1980s.

Bhushan Kumar’s T-Series now cements its position, not only as an entertainment music heavyweight but also as a flag bearer and pioneer on the devotional/spiritual music front as Gulshan Kumar’s Hanuman Chalisa becomes the first devotional song to cross over 1 billion views on YouTube.

As the world battles COVID-19, troubled times have encouraged people to turn to spirituality and look for solace in the Almighty. The recitation of Hanuman Chalisa is known to ward off evil and danger and empowers one with the strength and courage to face any problem head-on. It provides solace in difficult times and helps in overcoming pain and hardships.

T-Series’ Hanuman Chalisa sung by veteran singer Hariharan, which prominently features T-Series founder Gulshan Kumar,  becomes the go-to rendition of this holy recital, crossing the highly coveted 1 billion mark on YouTube. This comes as no surprise, especially since T-Series is the most viewed and subscribed channel on YouTube.

The music label in its early days was known for releasing pre-recorded bhajans and aartis, which were highly appreciated and loved by all. Taking his father’s legacy forward, T-Series’ chairman and managing director Bhushan Kumar continues to focus on this genre of music and has also attempted to keep it relevant to younger audiences.

Says T-Series head honcho Bhushan Kumar, “People turn to and recite the Hanuman Chalisa during their low phase.

With the COVID-19 pandemic, we are all in the midst of a challenging situation and the Hanuman Chalisa helps us to deal with pain and hardship and gives us the courage and strength to face problems. I’m overwhelmed with the love this devotional video has received. We, at T-Series have always focused, supported and brought to audiences devotional music right from the time of the inception of the company.”

After Loca crossed 90M views, Yo Yo Honey Singh back

After Loca crossed 90M views, Yo Yo Honey Singh 

back with another hip-hop sensation.

India’s rap sensation Yo Yo Honey Singh recently launched the party anthem, Loca which was loved by all and has over 90 million views on YouTube.

Honey Singh is known to have given a lot of mind-blowing tracks to the industry and now he is back again with a new track called Moscow Suka. The song also features singer Neha Kakkar.

Unlike Loca which was a party anthem, Moscow Suka is a bilingual song and will give the audience a ‘gangsta’ vibe which includes elements of Honey’s past songs and some new ones.

Sharing about this new track, Yo Yo Honey Singh says, “The nation is facing a difficult time and everyone is indoors and I thought of releasing this so that people can listen to this, have a bit of fun and enjoy their homestays. I urge my fans to stay at home and help the authorities to fight this pandemic.”

He further added, “People have given a lot of love for my previous song Loca and I am waiting for Moscow Suka to release to see how my fans respond to this.”

As the song is bilingual, the Russian vocals for the song have been given by singer Ekaterina Sizova. The first poster of Yo Yo Honey Singh’s Moscow Suka has already been launched and the song would be released on 14th April.

Dhvani Bhanushali's Vaaste completes 800 Million views on

Dhvani Bhanushali's Vaaste completes 800 Million views on YouTube;

Pop-sensation expresses her gratitude! 

Click here to watch the Video: 

https://twitter.com/dhvanivinod/status/1262019535374217216?s=19

https://www.instagram.com/p/CASlcryjPH-/?igshid=wa923gv473bg

RISE INDIA Awards’ first episode salutes

One of the largest and most awarded private radio networks in India, 93.5 RED FM & Music Plus felicitated five COVID crusaders at first of the 4 episodes of the ‘RISE INDIA Awards’ on 8th May 2020. While the multi-talented actor, Aparshakti Khurana commenced the show with signature poetry, RED FM’s RJ Raunac took over the virtual stage to host the rest of the award show.

‘RISE INDIA Awards’ first episode salutes five COVID crusaders

Glimpse of the first episode: https://youtu.be/VJBCIoZ0G1k

One of the largest and most awarded private radio networks in India, 93.5 RED FM & Music Plus felicitated five COVID crusaders at first of the 4 episodes of the ‘RISE INDIA Awards’ on 8th May 2020. While the multi-talented actor, Aparshakti Khurana commenced the show with signature poetry, RED FM’s RJ Raunac took over the virtual stage to host the rest of the award show.

Rise India Awards, wholeheartedly celebrated these five COVID heroes from different walks of life who stepped up to fight against the virus in their own capacity:

1. Ayyub Shaikh, a farmer, donated 2500 Kgs of wheat grains and helped more than 160 families who are daily wagers with no source of income during the lockdown.

2. Dr. Sachin Nayak works at Bhopal’s state-run JP Hospital who consciously decided to live out of his car to prevent the spread of the virus at home. His dedication was acknowledged by MP’s Chief Minister Shivraj Singh Chouhan.

3. Shailendra Kawade, Co-founder and Executive Director of Mylab’s R&D, spearheaded the team responsible for designing the COVID-19 testing kit called ‘Patho Detect’ within a turnaround time of six weeks which fastened the testing rate in India.

4. Dayaveer Singh, a policeman, rescued a pregnant woman and took her to Hindu Rao Hospital after the family was waiting for an ambulance for two hours. The woman named her new born baby after the constable who helped her reach the hospital on time.

5. Arjun Bhatti is a 15-year-old golf sensation who sold his trophies and raised Rs. 4.30 Lakhs to donate this amount to the PM CARES Fund.

The show witnessed renowned singers and composers like Amit Trivedi, Rekha Bhardwaj, Shankar Mahadevan, Siddharth Mahadevan, Shivam Mahadevan, Neeti Mohan and Asees Kaur interacting with and paying tribute to the COVID crusaders.

RED FM and Music Plus through this initiative are further encouraging people to nominate their COVID crusaders by logging on to the RED FM India app. The second episode will be streamed on RED FM’s Facebook and YouTube handle on Friday, 15th May 2020 at 8 PM IST.

Stay tuned to 93.5 RED FM for more details!

Glimpse of the first episode: https://youtu.be/VJBCIoZ0G1k

Neha Kakkar & Tony Kakkar are back with Bheegi Bheegi

Neha Kakkar & Tony Kakkar are back with Bheegi Bheegi!  Presented by Bhushan Kumar’s T-Series the song is out now!

The terrific brother-sister duo are back. This time with a romantic, rain song after the gigantic success of ‘Oh Humsafar’ that had gathered over 800+ million views across YouTube.

Yes, we are talking about Neha Kakkar and Tony Kakkar who are all set to astound you with Bhushan Kumar’s ‘Bheegi Bheegi’, which promises to be another chartbuster from the hit machine siblings.

Neha Kakkar and Tony Kakkar have delivered some of their biggest hits under the T-Series umbrella including Coca Cola, which received over 512.5 million views and Dheeme Dheeme, which crossed 89.2 million views across YouTube.

‘Bheegi Bheegi’ is a love ballad, composed by the multi-talented Tony Kakkar. The composer has also penned the catchy lyrics along with Prince Dubey for this soulful melody.

Making ‘Bheegi Bheegi’ was an exciting challenge for Tony, who coordinated with his flautist Naveen, music arranger Aditya Dev and co-writer Prince Dubey over a series of video calls and messages. Says composer-singer Tony Kakkar, “Thankfully, I have a home studio so it was not a big problem but it’s definitely not the same as working under normal circumstances.”

About the enchanting melody he adds, “Bheegi Bheegi is a romantic, rain song which you will enjoy listening to when you are stuck in your car or when you are on the beach or on the roof or balcony of your house. It’s a song that will mesmerize your soul. I am doing a rain song after some time. It’s my favourite also because the first duet which Neha and I sang -- Sawan Aaya Hai -- clicked big time and it was a rain song for which I have worked with my sister again. So it was lovely to work with her on this duet after Coca Cola and Dheeme Dheeme. The songs I have done with Neha have been commercially very successful and I am hopeful this one will also work.” Interestingly, both Dheeme Dheeme and Coca Cola (from the album Luka Chuppi) figure in the list of top 10 songs compiled by the annual IFPI Global Music Report 2019.

Says Neha Kakkar, one of the most successful singers in the music industry, and the newly minted second most viewed female artist in the world on YouTube,  "Tony and I love jamming and working on songs together as music just runs through our veins. This was an interesting experience as both of us were working under the lockdown situation for the first time. It was challenging. Whenever Tony discusses a song with me, I immediately agree without even listening to it because I know it will be a masterpiece. ‘Bheegi Bheegi’ is another special song for us and we are happy to bring to the audiences this ballad which talks about the intensity of love in the rains." 

Adds T-Series head honcho, Bhushan Kumar, “It’s always a pleasure working with Neha Kakkar and Tony Kakkar. They represent the Gen-X pop culture and well understand music that’s relevant to the current generation. ‘Bheegi Bheegi’ isone such love song that speaks to the youth in a relatable manner.”

Bhushan Kumar’s T-Series presents ‘Bheegi Bheegi’. Sung by Neha Kakkar and Tony Kakkar, the song has been written by Tony Kakkar and Prince Dubey and composed by Tony Kakkar. ‘Bheegi Bheegi’ is out now on the T-Series’ YouTube channel.

Song Link - bit.ly/BheegiBheegi  

Indian pop sensation Dhvani Bhanushali’s single Vaaste

Indian pop sensation Dhvani Bhanushali’s single Vaaste
 
named as the top song of 2019 by IFPI

Since the last couple of years, there has been one musical artist who has made sure that she makes a place in everyone’s hearts with her soulful voice and that is none other than Dhvani Bhanushali. 

The songstress started her career with songs from movies like Welcome To New York and Veere Di Wedding in the year 2018. From this to other hit film songs like Dilbar from Satyameva Jayate, Duniya from Luka Chuppi, Bekhayali from Kabir Singh, Psycho Saiyaan from Saaho and Nachi Nachi from Street Dancer 3D, she has established herself as one of the most sought after playback singers in the industry.

Not only this, apart from hit movie numbers, Dhvani has also garnered a humongous fan following through the success of her single songs like Leja Re, Vaaste, Na Ja Tu and the latest one Jeetenge Hum.

The tracks have been a constant on every playlist and crossed millions and millions of views on YouTube.

Now, a report generated from the Indian Recorded Music Industry Revenues (IFPI GMR - 2020), an organisation that represents the global recording industry, states that Dhvani’s single Vaaste is the number one song of 2019. The track which released last year to a rave reception and over 786 million views, is at the top of the list. It is no surprise that the artist has become a household name thanks to her immense talent and ability to reach to the audience through her relatable music.

Sharing her thoughts on the same, the pop sensation says, “I don’t think it has sunk in yet. Ever since Vaaste released in April 2019, I continue to be overwhelmed by the immense love people have given it. The messages that I am still getting of how people are enjoying the song, the lyrics, the video, are mind blowing. I wanted to reach out to people but I never thought that we would come this far.”

Adding further, she says, “To be named as the top song of last year, especially since we had such amazing music come out from so many different platforms and genres, is an honour and achievement that I cherish. I promise my fans that I will work even harder now to make sure I keep making them happy with my music.”

Dhvani recently released the song Jeetenge Hum which she shot at home with her father Vinod Bhanushali. The song is dedicated to #CoronaWarriors who are bravely helping all of us to fight against the global pandemic.

It was an amazing experience,” Dhvani Bhanushali shares

It was an amazing experience,” Dhvani Bhanushali shares her experience on performing at The Care Concert 

India’s pop sensation Dhvani Bhanushali recently collaborated with 15 other talented singers for the brand-new digital initiative ‘The Care Concert’ by T-Series and RED FM 93.5, which streamed yesterday on the YouTube and Facebook handles of both of the organisations.

Dhvani went on to sing her hit singles Vaaste, Leja Re and Naa Ja Tu for her audience. After asking her fans to donate money for the PM CARES Fund and singing the soulful songs, she engaged in a playful conversation with RJ Malishka, who hosted the concert, where they talked about how they have been spending their quarantined period.

Speaking about her experience of performing digitally for such an innovative initiative by T-Series and RED FM, Dhvani shared, “It was an amazing experience. It was great to perform with such talented singers and be a part of such a big initiative. I’ve always loved connecting with my audience and sing songs for them, so it was really awesome that I could connect with them and raise awareness about the growing pandemic. I just want everyone to be safe out there and to look after themselves.”

In the span of two years that Dhvani Bhanushali has been a part of the industry, she has delivered major hits like Vaaste, which crossed over 750 million views, Leja Re, Naa Ja Tu, Dilbar, Duniya, Nachi Nachi and many more has over 3.6 billion views on YouTube.

RED FM promises to supply unlimited entertainment

RED FM promises to supply unlimited entertainment while you stay-at-home

93.5 RED FM, one of the largest and most awarded private radio networks, has taken up the responsibility of providing its listeners with surplus entertainment. As part of their national awareness campaign, ‘Care Karona’, RED FM has been encouraging its listeners to stay at home.

As a part of this initiative, RED FM has promised to create engaging content for its listeners that will be leveraged on-air and across their digital media platforms such as Instagram, Facebook and the RED FM Podcas and YouTube.

While all RED FM RJs are working from home, they are constantly interacting with experts and renowned personalities, like, Vidya Balan, Miss Malini, Virendra Sehwag, Arjun Kapoor, Yasmin Karachiwala (fitness expert), Manish Malhotra to engage and entertain the audience.

T-Series & RED FM announce an all-star

T-Series & RED FM announce an all-star fundraiser
‘The Care Concert’

One of the largest and most awarded private radio networks in India, 93.5 RED FM and the country’s largest music label T-Series, also the world’s largest YouTube Channel have come together to bring to you a brand-new digital initiative ‘The Care Concert’ on 11th April 2020, 6 pm onwards. While everyone is at home during the 21-days-lockdown, both the brands thought of collaborating for an initiative, which helps in raising funds to tackle the current Covid-19 pandemic through the power and sweetness of music. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

The Care Concert comprises a stellar line-up with artists such as Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Parkriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha among others. All these artists will be coming together on digital platforms to perform from their homes, with one voice, asking viewers to donate while they perform for them. RED FM’s RJ Malishka and RJ Raunac will host the show.

Speaking about the association, Mr. Bhushan Kumar, Chairman & Managing Director, T-Series, said, “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”

Speaking about ‘The Care Concert’, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

Stay tuned on 93.5 RED FM to know more about the initiative.