Delhi NCR saw residential sales move up 38% in Q3 2020, ready-to-move-in homes in higher demand: JLL
·
Major traction from Noida, contributing nearly 48% to the overall sales·
Affordable and mid segment projects garnered more interest from homebuyers
·
Price remained range-bound across most submarkets within Delhi NCR
The capital city of India, Delhi NCR, witnessed an improvement in sales by 38% Q-o-Q, according to JLL Research.
Most of this traction was witnessed in Noida, contributing nearly 48%
to the overall sales as it caters to all price segments. This was
followed by Ghaziabad constituting 31% of the sales and it mainly
caters to mid and affordable segments. Gurugram accounted for nearly 1/5th of the overall sales during this quarter.
|
Q2 2020
|
Q3 2020
|
Growth (%) – Q3 2020 over Q2 2020
|
|
Launches (units)
|
Negligible
|
699
|
-
|
|
Sales (units)
|
2,250
|
3,112
|
38%
|
|
Average prices (INR /sq ft)
|
4,769
|
4,729
|
-1%
|
Source: Real Estate Intelligence Service
The
quarter saw a preference for ready-to-move-in projects by reputed
developers. The affordable and
mid segment projects garnered more interest from homebuyers as compared
to high-end and luxury projects. The emerging corridors of suburban
markets such as Noida-Greater Noida Expressway, Golf Course Extension
Road and Dwarka Expressway in Gurugram continue
to drive sales on the back of expected augmentation in physical and
social infrastructure in these markets. Given the current business
environment, developers exercised restraint and caution in launching new
projects. Developer floors in Gurgaon has also seen
a surge in demand in last two quarters, since the floors offer quick
and quality construction, limited to four liveable floors per plot and
reserved parking at the stilt level and provides for basic amenities
like power back up.
Three
projects were launched during the third quarter, two in Gurugram and
one in Noida. While launches
were in high-end and upper mid segments in Gurugram, the projects
launched in Noida catered to mid segment buyers. Real estate developers
continue to focus on offloading the existing unsold inventory and
completing projects under construction. Prices remained
range-bound across most of the submarkets within Delhi NCR during the
quarter.
Manish Aggarwal, Managing Director, Delhi NCR, JLL India,
said, “With the upcoming festive season, sales are only expected to
increase from the current levels. Also, attractive pricing and
developers doling out lucrative schemes and freebies will further
incentivise fence sitters to effect buy homes. With the phased
unlocking of businesses, it is encouraging to see the resumption of
construction activities across most parts of Delhi NCR and physical site
visits have also began. At the same time, it is interesting to note the
growing acceptance of digital platforms amongst
both developers and homebuyers to effect transactions.”
Residential market in India, on road to recovery with strong sales
India’s
residential market was more active in Q3 2020 with sales increasing by
34% versus Q2 2020. Mumbai
accounted for 29% of the total sales in the quarter, while 22% of sales
was contributed by Delhi NCR. Growth in sales activity was also driven
by stronger demand in Chennai, Hyderabad and Pune. Residential market
activity is also being supported by renewed
interest from NRIs in Q3 2020, resulting in more pent up demand in the
market and increased enquiries received by developers.
Sales volumes increased across markets
|
Q2 2020
(in units)
|
Q3 2020
(in units)
|
Growth (%) – Q3 2020 over Q2 2020
|
|
Bengaluru
|
1,977
|
1,742
|
-12%
|
|
Chennai
|
460
|
1,570
|
241%
|
|
Delhi NCR
|
2,250
|
3,112
|
38%
|
|
Hyderabad
|
1,207
|
2,122
|
76%
|
|
Kolkata
|
481
|
390
|
-19%
|
|
Mumbai
|
3,527
|
4,135
|
17%
|
|
Pune
|
851
|
1,344
|
58%
|
|
Total
|
10,753
|
14,415
|
34%
|
Residential market activity all over India, is also being supported by renewed interest from NRIs in
Q3 2020, resulting in more pent up demand in the market and increased enquiries received by developers.
“The
further easing of lockdown restrictions and the upcoming festive season
might help in bringing
buyers back to the market. An assessment of years to sell reveals that
the expected time to liquidate stock has increased from 3.6 years in Q2
2020 to 4 years in Q3 2020. While the residential space remains
unpredictable, favourable supply dynamics could deliver
potential upside for both homebuyers and developers in the
medium-term,” said,
Dr. Samantak Das, Chief Economist and Head of Research & REIS, India, JLL.
Focus on mid and affordable segment continues
New
launches were restricted with 12,654 units launched in the third
quarter, a decline
of 14% quarter-on-quarter. Developers focused on completion of under
construction projects and clearing their existing inventory. Hyderabad
and Mumbai accounted for over 60% of the total new launches in the
quarter. The drop in new launches was driven by Bengaluru,
which witnessed a substantial decline of over 80% as compared to Q2
2020. Development focus on mid and affordable segments continued in Q3
2020 with nearly 75% of the new launches in the sub INR 1 crore
category. Moving ahead, the focus on these price segments
is expected to continue with developers focusing to reap the benefits
of strong pent up demand.
|
Q2 2020 (in units)
|
Q3 2020 (in units)
|
Growth (%) – Q3 2020 over Q2 2020
|
|
Bengaluru
|
6,135
|
1,074
|
-82%
|
|
Chennai
|
182
|
1,487
|
717%
|
|
Delhi NCR
|
Negligible
|
699
|
-
|
|
Hyderabad
|
5,034
|
5,396
|
7%
|
|
Kolkata
|
Negligible
|
Negligible
|
-
|
|
Mumbai
|
2,294
|
2,242
|
-2%
|
|
Pune
|
1,135
|
1,756
|
55%
|
|
Total
|
14,780
|
12,654
|
-14%
|
Unsold inventory dips across the country
Q3
2020 witnessed sales outpacing new launches as unsold inventory across
the seven markets (Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai,
Pune and Kolkata) decreased
marginally from 459,378 to 457,427 units. Mumbai and Delhi NCR together
account for more than 50% of the unsold stock which are at various
stages of construction.
|
Q2 2020 (in units)
|
Q3 2020 (in units)
|
Growth (%) – Q3 2020 over Q2 2020
|
|
Aggregate (7 cities)
|
459,378
|
457,427
|
-0.4%
|
Over
the last few years, residential prices in most markets have remained
stagnant. Developers have been operating with low margins and the
chances of a significant
reduction in prices is unlikely. In Q3 2020, prices remained largely
stable across all the seven markets when compared to the previous
quarter. However, it is important to note that developers in certain
markets are providing moderate price discounts to kickstart
sales, thereby facilitating cash flows to tide over the crisis in the
short term. Moreover, developers are offering flexible payment schemes
such as no EMIs for a year and other schemes to attract prospective
homebuyers who pressed ‘pause’ in the last
few months. This could be the first signs of a broader recovery of the residential market in the country.
NOTE: *The comparison pertains to only last two quarters since the current crisis has no parallel
and has infused uncertainty which we have not witnessed in the past decades.