UFO Moviez’ exhibition brand NOVA Cinemaz debuts in Uttar Pradesh

UFO Moviez’ exhibition brand NOVA Cinemaz debuts in Uttar Pradesh with Kunwar NOVA Cinemaz

NOVA Cinemaz, the exhibition brand of UFO Moviez, India’s largest digital cinema distribution network & in-cinema advertising platform, recently launched its first minplex, Kunwar NOVA Cinemaz in Gonda, Uttar Pradesh. The latest miniplex from NOVA comprises of 2 screens and a total seating capacity of 434 seats and began its operations on 6 September. Located in Kunwar Picture Palace, Circular Road, Janki Nagar, Gonda, UP, Kunwar NOVA Cinemaz has already become a one-stop entertainment destination for local movie buffs. Hindi movie - Chhichhore was screened in its opening week.

Kunwar NOVA Cinemaz is one of the most technologically advanced theatre with most modern amenities and facilities in the region. Equipped with the state-of-the-art projection & sound technology, it has revolutionized the cinema-viewing experience in Gonda. The theatre offers a mix of Bollywood and regional movies, all under one roof.

Kunwar NOVA Cinemaz leverages UFO Moviez' existing strength in industry relationships and its unmatched ability to seamlessly distribute film content across India. The multiplex offers world-class amenities which include:

•         Mesmerizing Ambience - State-of-the-art viewing experience

•         High-tech digital projection technology

•         Enhanced  with Dolby 7.1 Digital sound technology

•         Comfortable & spacious seating arrangement - Has a total seating capacity of 434 seats

•         Appetizing Snacks Options – Cafeteria

•         Trained ushers and housekeeping staff will add to the pleasant movie-viewing experience.

•         Ample Parking space

With this launch, NOVA Cinemaz now operates 49 screens at 23 properties in 21 cities across India. The other NOVA properties across India include - CineRoyale Cinemas-NOVA Cinemaz (Moga, Punjab) Rockstar NOVA Cinemaz (Virar, Maharashtra) Y Screens NOVA Cinemaz (Kovvur, Andhra Pradesh) NOVA Cinemaz (Nagpur, Maharashtra) Raj NOVA Cinemaz (Karjat, Maharashtra), Raj Mandir Nova Cinemaz (Jalna, Maharashtra), Niharika NOVA Cinemaz (Korba, Chhattisgarh, Vinay NOVA Cinemaz (Balod, Chhattisgarh), Kantishiva NOVA Cinemaz (Betul, Madhya Pradesh), Kantishiva NOVA Cinemaz (Sarni, Madhya Pradesh), Ankita Nova Cinemaz ( Bhuranpur, Madhya Pradesh), Pearl NOVA Cinemaz (Palampur, Himachal Pradesh), Aradhaya NOVA Cinemaz (Mundra, Gujarat), Prabhat NOVA Cinemaz (Raipur, Chhattisgarh), Neelam NOVA Cinemaz (Moga, Punjab), 4G NOVA Cinemaz (Mullanpur, Punjab), OHM Orbit NOVA Cinemaz (Fazilka, Punjab), NOVA Cinemaz (Doraha, Punjab) Dreamz Nova Cinemaz (Daryapur, Maharashtra), Shiraz NOVA Cinemaz (Hoshiarpur, Punjab) and  Mohan NOVA Cinemaz (Aurangabad, Maharashtra).

UFO’s asset-light franchise model, NOVA CINEMAZ, has been envisaged to stabilize the demand-supply gap in the local cinema business. The aim of NOVA is to make the movie-going experience affordable, entertaining and accessible. NOVA Cinemaz encourages local entrepreneurs to own and operate NOVA branded theatres in various parts of the country. As per the arrangement, the franchisee shall make the primary investment, and UFO shall ensure that the theatre is set up at a competitive cost.

UFO Moviez Reports Q1FY20 Results

          

Advertisement Revenue stood at ₹440 Mn

EBITDA grew 2.0% to ₹289 Mn & PAT higher by 8.1% to ₹82 Mn

UFO Moviez India Limited, India’s largest digital cinema distribution network and in-cinema advertising platform, today, announced its financial results for the quarter ended June 30, 2019.

Financial Highlights:

Quarter ended June 30, 2019

Consolidated revenue stood at ₹1,268 (Q1FY19 – ₹1,347) million. EBITDA grew by 2.0% to ₹289 (Q1FY19 – ₹283) million. PBT was higher by 15.3% to ₹135 (Q1FY19 – ₹117) million and PAT grew by 8.1% to ₹82 (Q1FY19 – ₹76) million.

                      

Advertisement revenue stood at ₹440 (Q1FY19 – ₹451) million. Average advertisement minutes sold per show per screen grew to 4.64 (Q1FY19 – 4.46) minutes during Q1FY20.

“Fiscal year 2020 started on expected lines with moderate earnings growth in Q1FY20” said Kapil Agarwal, Joint Managing Director. “We continued to see positive movement in the Corporate advertisement vertical which grew by over 18% Y-o-Y. Government advertisement performance as expected was subdued due to the imposition of the Model Code of Conduct. Looking forward, we remain optimistic about the future as we continue to focus on what is best for our shareholders and all stakeholders

UFO Moviez’ exhibition brand NOVA Cinemaz

UFO Moviez’ exhibition brand NOVA Cinemaz strengthens its presence in Punjab territory, launches second multiplex - CineRoyale Cinemas-NOVA Cinemaz in Moga

In line with its rapid expansion plan in East Punjab territory, UFO Moviez’s, exhibition brand NOVA Cinemaz, launched CineRoyale Cinemas-NOVA Cinemaz in Moga, Punjab. The 3-screen multiplex theatre, CineRoyale Cinemas-NOVA Cinemaz is conveniently located at Choka Empire, Bughipura Chowk, NH-17, Dharamkot Barnala Road and began its operations from June 21^st.

With this addition, NOVA strengthens its presence in East Punjab territory, CineRoyale Cinemas-NOVA Cinemaz is the second property of NOVA in Moga District and eighth in the territory. The total screen count in the territory now stands at 18

CineRoyale Cinemas-NOVA Cinemaz is one of the most technologically advanced multiplexes with most modern amenities and facilities in the region. Equipped with the state-of-the-art projection & sound technology, CineRoyale Cinemas-NOVA Cinemaz has revolutionized the cinema-viewing experience in Moga. The theatre offers a mix of Bollywood, Punjabi and Hollywood movies, all under one roof.

CineRoyale Cinemas-NOVA Cinemaz leverages UFO Moviez' existing strength in industry relationships and its unmatched ability to seamlessly distribute film content across India. The multiplex offers world-class amenities which include:

•         Mesmerizing Ambience - State-of-the-art viewing experience in all the three screens

•         High-tech digital projection technology with 3D System

•         Enhanced  with ATMOS &  Dolby 7.1 Digital sound technology

•          Comfortable & spacious seating arrangement - Has a total seating capacity of 600 seats

•         Appetizing Snacks Options – Cafeteria

•         Trained ushers and housekeeping staff will add to the pleasant movie-viewing experience.

On its opening day (21 June), CineRoyale Cinemas-NOVA Cinemaz screened Punjabi movie Shaddaa, starring Diljit Dosanjh & Neeru Bajwa, and Hindi movie Kabir Singh starring Shahid Kapoor.

Commenting on the launch, Mr. Vishnu Patel, CEO – Special Projects, UFO Moviez said, ‘’We are extremely pleased to launch CineRoyale Cinemas-NOVA Cinemaz in Moga, Punjab. Punjab has been an important market for us and the new launch is completely in-sync with our growth strategy and aligned to our vision of revolutionizing the movie watching experience of audiences residing in tier- II, III & IV towns.”

Mr. Dhruv Kansal, MD, CineRoyale Cinemas , said, “We are very happy to associate with NOVA Cinemaz and look forward toward a long term association. CineRoyale Cinemas-NOVA Cinemaz is very conveniently located in Moga and is deployed with the latest movie screening & sound technologies and excellent amenities to ensure an unrivalled movie watching experience to cinema enthusiasts. Moreover, the surrounding complex also features contemporary hotel, restaurants, spacious banquet hall, making CineRoyale Cinemas-Nova Cinemaz an ideal entertainment hub for the locales of Moga.”

With this launch, NOVA Cinemaz is now present in 20 cities with 47 screens, across India. The other NOVA properties across India include - Rockstar NOVA Cinemaz (Virar, Maharashtra) Y Screens NOVA Cinemaz (Kovvur, Andhra Pradesh) NOVA Cinemaz (Nagpur, Maharashtra) Raj NOVA Cinemaz (Karjat, Maharashtra), Raj Mandir Nova Cinemaz (Jalna, Maharashtra), Niharika NOVA Cinemaz (Korba, Chhattisgarh, Vinay NOVA Cinemaz (Balod, Chhattisgarh), Kantishiva NOVA Cinemaz (Betul, Madhya Pradesh), Kantishiva NOVA Cinemaz (Sarni, Madhya Pradesh), Ankita Nova Cinemaz ( Bhuranpur, Madhya Pradesh), Pearl NOVA Cinemaz (Palampur, Himachal Pradesh), Aradhaya NOVA Cinemaz (Mundra, Gujarat), Prabhat NOVA Cinemaz (Raipur, Chhattisgarh), Neelam NOVA Cinemaz (Moga, Punjab), 4G NOVA Cinemaz (Mullanpur, Punjab), OHM Orbit NOVA Cinemaz (Fazilka, Punjab), NOVA Cinemaz (Doraha, Punjab) Dreamz Nova Cinemaz (Daryapur, Maharashtra), Shiraz NOVA Cinemaz (Hoshiarpur, Punjab) and  Mohan NOVA Cinemaz (Aurangabad, Maharashtra).

UFO’s asset-light franchise model, NOVA CINEMAZ, has been envisaged to stabilize the demand-supply gap in the local cinema business. The aim of NOVA is to make the movie-going experience affordable, entertaining and accessible. NOVA Cinemaz encourages local entrepreneurs to own and operate NOVA branded theatres in various

UFO to celebrate Father’s Day received an overwhelming response from all across the country

UFO Moviez social media initiative  #DearPapaWithUFO to celebrate Father’s Day received an  overwhelming response from all across the country. The video will played at  3500 screens UFO Moviez screens across the country. Here's how the winners wished their dads.   

Click here to watch the Video 

 https://youtu.be/Mjg2WejZnEo

Twitter: https://twitter.com/UFOMoviez/status/1140136662317453314

The whole thought behind this idea is we usually have difficulty in expressing our love to our fathers as compared to our mothers. UFO Moviez wanted to bridge this gap and is requested kids to express their affection to their fathers and give them an experience which both the kids and fathers will never forget.

UFO Moviez launched a unique social media initiative #DearPapaWithUFO to celebrate Father’s Day

To make Father’s Day more memorable, UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform has launched unique social media initiative #DearPapaWithUFO. The winners will get once in a lifetime opportunity to watch their Father’s Day video message on the big screen along with their fathers. The contest began on 10 June and ends on 13 June 2019.

A social media contest is being conducted on UFO Moviez social media platforms, encouraging participants to post their selfie video wishing their fathers on Father’s Day mentioning hashtag #DearPapaWithUFO and tagging UFO Moviez in their posts. Participants with the most heart touching video messages will be declared as winners. Gratification includes screening of the Father’s Day video on UFO Moviez screens pan India, along with free movie tickets and exciting gift hampers.

The whole thought behind this idea is we usually have difficulty in expressing our love to our fathers as compared to our mothers. UFO Moviez wants to bridge this gap and is requesting kids to express their affection to their fathers and give them an experience which both the kids and fathers will never forget.

Commenting on the same, Mr. Siddharth Bhardwaj, Chief Marketing Officer, UFO Moviez said, “We at UFO Moviez believe that fathers play a major role in shaping the personality of every individual and we should not shy away from expressing our love to our wonderful father. Given the fact that our network of over 3500 screens have a potential of entertaining over 4.2 cr audiences in any week, we have decided that using our network we will take this message to the wonderful fathers that are shaping the future of our nation.

UFO Moviez Reports Q4&FY19 Results

The Board declares/recommends 300% dividend

In Q4FY19, Advertisement Revenue grows 3.6% to ₹805 Mn

EBITDA up 13.8% to ₹656 Mn & PAT up 29.7% to ₹335 Mn

In FY19, Advertisement Revenue grows 11.1% to ₹2,372 Mn

EBITDA stood at ₹1,683 Mn & PAT up 5.9% to ₹665 Mn

 UFO Moviez India Limited, India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens, today, announced its financial results for the quarter and year ended March 31, 2019.

Financial Highlights:

Quarter ended March 31, 2019

Consolidated revenues increased by 19.7% to ₹1,939 (Q4FY18 – ₹1,620) million. EBITDA grew by 13.8% to ₹656 (Q4FY18 – ₹576) million. PBT was higher by 17.0% to ₹480 (Q4FY18 – ₹410) million and PAT grew by 29.7% to ₹335 (Q4FY18 – ₹259) million.

                

Advertisement revenue grew 3.6% to ₹805 (Q4FY18 – ₹777) million. Average advertisement minutes sold per show per screen stood at 6.85(Q4FY18 – 7.39) minutes.

Year ended March 31, 2019

Consolidated revenues increased by 3.3% to ₹6,169 (FY18 – ₹5,970) million. EBITDA stood at ₹1,683 (FY18 – ₹1,729) million, PBT was higher by 1.1% to ₹995 (FY18 – ₹984) million and PAT grew 5.9% to ₹665 (FY18 – ₹629) million.

Advertisement revenue grew 11.1% to ₹2,372 (FY18 – ₹2,136) million. Average advertisement minutes sold per show per screen grew to 5.54 (FY18 – 5.19) minutes.

“We are pleased with UFO’s advertisement performance and earnings growth in fiscal year 2019,” said Kapil Agarwal, Joint Managing Director. “Our performance demonstrates our continued ability to deliver on our advertisement objectives, with Corporate advertisement revenues growing 15% during the year. In line with the Company’s capital distribution philosophy, the Board has enhanced the dividend to 150% for the fiscal year 2019. Further, in view of the accumulated cash available with the Company, the Board has also declared a one-time special interim dividend of 150%. UFO has established the building blocks to capitalize on opportunities and deliver long-term growth.” 

UFO Moviez Reports Q4&FY19 Results

The Board declares/recommends 300% dividend

In Q4FY19, Advertisement Revenue grows 3.6% to ₹805 Mn

EBITDA up 13.8% to ₹656 Mn & PAT up 29.7% to ₹335 Mn

In FY19, Advertisement Revenue grows 11.1% to ₹2,372 Mn

EBITDA stood at ₹1,683 Mn & PAT up 5.9% to ₹665 Mn

UFO Moviez India Limited, India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens, today, announced its financial results for the quarter and year ended March 31, 2019.

Financial Highlights:

Quarter ended March 31, 2019

Consolidated revenues increased by 19.7% to ₹1,939 (Q4FY18 – ₹1,620) million. EBITDA grew by 13.8% to ₹656 (Q4FY18 – ₹576) million. PBT was higher by 17.0% to ₹480 (Q4FY18 – ₹410) million and PAT grew by 29.7% to ₹335 (Q4FY18 – ₹259) million.

                

Advertisement revenue grew 3.6% to ₹805 (Q4FY18 – ₹777) million. Average advertisement minutes sold per show per screen stood at 6.85(Q4FY18 – 7.39) minutes.

Year ended March 31, 2019

Consolidated revenues increased by 3.3% to ₹6,169 (FY18 – ₹5,970) million. EBITDA stood at ₹1,683 (FY18 – ₹1,729) million, PBT was higher by 1.1% to ₹995 (FY18 – ₹984) million and PAT grew 5.9% to ₹665 (FY18 – ₹629) million.

Advertisement revenue grew 11.1% to ₹2,372 (FY18 – ₹2,136) million. Average advertisement minutes sold per show per screen grew to 5.54 (FY18 – 5.19) minutes.

“We are pleased with UFO’s advertisement performance and earnings growth in fiscal year 2019,” said Kapil Agarwal, Joint Managing Director. “Our performance demonstrates our continued ability to deliver on our advertisement objectives, with Corporate advertisement revenues growing 15% during the year. In line with the Company’s capital distribution philosophy, the Board has enhanced the dividend to 150% for the fiscal year 2019. Further, in view of the accumulated cash available with the Company, the Board has also declared a one-time special interim dividend of 150%. UFO has established the building blocks to capitalize on opportunities and deliver long-term growth.” 

Indian Cinema Advertising Industry

Indian Cinema Advertising Industry expected to touch a market size of 1400 crore by 2021, Says Siddharth Bhardwaj of UFO Moviez India Ltd

~UFO is India’s largest in-cinema advertising platform, with the power to impact almost 2.4 billion viewers annually through 3700+ screens across 1290 cities in the country~

 Indian cinema advertising industry is one of the fastest growing mediums in the country today with a market size of approx. Rs. 1000 crore. It is currently growing at a rate of around 20 % annually which is the highest in the sector. The Industry is expected to touch a market size of 1400+ crores by 2021.

There were multiple factors that have played the role of a catalyst in the Indian cinema Industry. Factors such as technological advancement and the satellite transmission in the cinema industry have enabled the sector to accelerate speed, quality and the last mile connectivity. This has played a critical role in the Cinema Industry to deliver high quality services and products, compared other platforms such as TV, Radio and other digital platforms.

Mr. Siddharth Bhardwaj Chief Marketing Officer & Head of Enterprise Sales, UFO Moviez India Limited Said, “ Cinema has always been the best environment to be connected with the right target audience as 80% of the cinema audience today are in between the age group of 15-35 years. Moreover, the recent statistics shows that, 70% of audience are smart phone users who are today the change makers and target audience for movies and they are the future growth drivers of brands in India. “

He further added that “the next leg for the Industry's growth will come from India’s Urban Heartlands. As the choice of in-cinema advertising is growing across segments with high impact customer connect compared to Television and online medium. Today UFO is India’s largest in-cinema advertising platform, with the power to impact almost 2.4 billion viewers annually through 3700+ screens across 1290 cities & towns in the country.”

As the industry started producing more number of box office hits every week, advertisers and brands have a reason to come back to big screen more often. Also, festivals too add a reason to celebrate their product’s campaigns through big screens which is enabling the sector with better ROI and a reason to create a positive change in the overall Industry.

The digital evolution has managed to bring in the Advertisers and other opinion makers back to large screen advertisements. Gradually the impact of the same has started reflecting across cinema categories too. Once, advertisers chose to provide advertisements only during those big starred movies of Salman Khan or Shahrukh Khan; the trend has drastically changed due to network it has built today as it is helping them to reach out to a larger audience cutting across the language barrier.  

Brands keep coming every week, which is great for cinema as cinema is able to monetize inventory throughout the year. This is not only limited to big budget. Movies with great stories always had the power to connect with the right audience. However, there were many movies those hit the box office expectations too purely with the last mile digital connectivity that has been created by UFO.

Cinema has always been the passion of Indians and it has played an admirable role towards social impact. We always produced movies to match people’s imagination and Interest. Movies such as Toilet, Padman, Shubh Mangal Savdhaan, Badhaai Ho etc had the power to drive social change not only in metros but also in the heartland, as audience for the same now a days come from smaller towns.

Riding on the power of Cinema towards a social cause can have far reaping benefits in the short-run considering its large audience and acceptance amongst today’s youth

UFO Moviez’s heartfelt gesture for their employees on Mother’s Day

 UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform had a very sweet gesture for its employees (mothers) on Mother’s Day. The team organized and delivered a personalized hand written letter by their kids to the employees (mothers). 
The 2 minute 0 4 seconds video showcases employees (mothers) getting a hand written letter from their kids. On reading the letter, the reaction on mother’s faces was priceless; they could not hide their emotions and were overwhelmed as they couldn’t have received a better gift than this from their children on Mother’s day. 

Various social media activities were undertaken by UFO Moviez to celebrate ‘Cinema’ as well as it mother of all screens. 

Commenting on the same, Mr. Siddharth Bhardwaj, Chief Marketing Officer, UFO Moviez said, “We at UFO believe in providing a great work environment for our employees. Mothers are usually working round the clock at home and at office, this mother’s day we wanted to make their day memorable which they will remember for rest of their lives.”

An emotional, Mamta Pujari, an employee at UFO Moviez said, “This is the best day of my life, receiving a letter from your kid is always special. Would also like to thank UFO Moviez for taking this initiative and making me feel proud of being part of such an organization

UFO Moviez collaborates with Madhuri Dixit’s

UFO Moviez collaborates with Madhuri Dixit’s online dance academy ‘Dance with Madhuri’ to Celebrate International Dance Day

UFO Moviez, India’s largest digital cinema distribution network & in-cinema advertising platform collaborates with Madhuri Dixit’s online dance academy, Dance With Madhuri (DWM), to launch an engaging and innovative digital dance challenge #DanceLikeMadhuri to celebrate the International Dance Day in grandeur.  

UFO Moviez and DWM will host a first of its kind Digital Dance Challenge #DanceLikeMadhuri on their respective social media handles ‪from 26th to 29th April, 2019. To participate in the challenge, fans have to enact the most iconic dance hook steps of Madhuri’s songs and upload their videos on UFO Moviez social handles. The winners will be chosen by none other than dance maestro herself Madhuri Dixit & UFO Moviez jointly and will get a special gratification from both UFO Moviez and DWM along with movie vouchers and DWM discount vouchers.

Commenting on the initiative, Mr. Siddharth Bhardwaj, Chief Marketing Officer, UFO Moviez said, “We are thrilled to partner with Madhuri Dixit’s ‘Dance With Madhuri’ for first of its kind Digital Dance Challenge #DanceLikeMadhuri to celebrate International Dance Day. On the occasion of International Dance Day, we wanted to do something exciting for our audience, and we believe that nothing can get bigger than associating with Madhuri Dixit. We at UFO Moviez, thrive to create new experiences for all our stakeholders. We are certain that this initiative would provide a perfect platform for the fans to showcase their hidden talents and help to take their talents to the next level.”

On this Madhuri Dixit  “Our vision for Dance with Madhuri is to take the passion of dance to everyone and we believe our collaboration with UFO Moviez will ensure that millions of people can now learn how to dance. Dance with Madhuri has been receiving a lot of love from people and we wanted to do something special for the fans. Joining hands with UFO Moviez , we know we will surely reach wider audiences. 

About UFO Moviez India Ltd: (www.ufomoviez.com)

UFO Moviez India Limited is India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network. As on December 31, 2018, our global network, along with subsidiaries and associates, spans 5,970 screens worldwide, including 5,289 screens across India and 681 screens across the Middle East, Mexico and the USA. UFO’s digitization and delivery model has been a key driver of extensive digitization of Indian cinemas and has enabled wide-spread, same day release of movies across India. UFO adds value to all stakeholders in the movie value chain, spanning movie producers, distributors, exhibitors and the cinema-going audience. UFO provides value to movie producers and distributors by reducing distribution costs, providing reach to a wide network, providing a faster method of delivery of content and reducing piracy through encryption and other security measures. We provide value to movie exhibitors throughout India by providing access to first day release of movies on our digital platform. Audiences benefit from faster access to new movie releases and a consistently high quality viewing experience. UFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,738 screens, with an aggregate seating capacity of approximately 1.63 million viewers and a reach of 1,291 cities and towns across India, as on December 31, 2018. UFO’s in-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process. UFO’s in-cinema advertising platform also allows small exhibitors who otherwise are not able to effectively monetize their advertising inventory due to their limited scale and reach to receive a greater share of advertisement revenue than they are able to using traditional advertising methods.

NOVA Cinemaz launched Virar’s first ever multiplex Rockstar NOVA Cinemaz

UFO Moviez’ Franchise brand NOVA Cinemaz launched Virar’s first ever multiplex Rockstar NOVA Cinemaz

UFO Moviez’s, franchise brand NOVA Cinemaz, recently launched Virar’s first ever multiplex, Rockstar NOVA Cinemaz on 28 Feb 2019. The 2-screen multiplex theatre, Rockstar NOVA Cinemaz is located at Lakdu Plaza, Olanda Naka, Virar, Maharashtra. Hindi movie - Lukka Chuppi and Marathi Movie - Dokyala Shot were screened in its opening week. With this addition, NOVA Cinemaz strengthens its growth in Maharashtra with 12 screens in 6 properties.

One of the fastest developing locality in Maharashtra and home to popular beaches, Virar had been missing out on a technologically advanced multiplex for far too long. Equipped with state-of-the-art projection & Dolby 7.1 Digital sound along with 3D capabilities, Rockstar NOVA Cinemaz has revolutionized the cinema-viewing experience in Virar. The theatre offers a mix of Bollywood, regional and Hollywood movies, all under one roof.

Rockstar NOVA Cinemaz leverages UFO Moviez' existing strength in industry relationships and its unmatched ability to seamlessly distribute film content in remote areas. The multiplex offers world-class amenities which include:

•         Mesmerizing Ambience - State-of-the-art viewing experience in all the two auditoriums

•         High-tech digital projection technology with 3D capabilities

•         Enhanced, 7.1 Dolby Digital sound systems that enables audience to hear movie sound that improves the onscreen action

•          Comfortable & spacious seating arrangement

•         Appetizing Snacks Options – Cafeteria

•         Trained ushers and housekeeping staff will add to the pleasant movie-viewing experience.

Commenting on the launch, Mr. Vishnu Patel, CEO – Special Projects, UFO Moviez said, “It has been our privilege to introduce Virar’s first Multiplex, Rockstar NOVA Cinemaz. It’s absolutely a new experience for the people of Virar as the multiplex is fully air-conditioned with plush seats, offering high-tech digital projection system and 7.1 Dolby Digital sound and exceptional customer service. We are glad to witness the overwhelming response that Rockstar NOVA Cinemaz has been receiving from the locales of Virar. I’m sure that this will be another milestone in the journey of UFO’s NOVA Cinemaz towards revolutionizing the way cinemas are viewed in this country”

Mr. Shailesh Dattaray Vaity, Partner, Rockstar NOVA Cinemaz, said, “I am certain that our partnership with NOVA Cinemaz will go a long way towards offering a great movie-watching experience for the people of Virar. Rockstar NOVA Cinemaz is very conveniently located in Virar and boasts of ample parking space, contemporary movie screening technology and excellent amenities. I am confident that Rockstar NOVA Cinemaz will soon become an entertainment anchor of Virar, providing an unrivalled movie watching experience to cinema enthusiasts.’’

With this launch, NOVA Cinemaz is now present in 19 cities with 40 screens, across India. The other NOVA properties across India include - NOVA Cinemaz (Nagpur, Maharashtra) Raj NOVA Cinemaz (Karjat, Maharashtra), Raj Mandir Nova Cinemaz (Jalna, Maharashtra), Niharika NOVA Cinemaz (Korba, Chhattisgarh, Vinay NOVA Cinemaz (Balod, Chhattisgarh), Kantishiva NOVA Cinemaz (Betul, Madhya Pradesh), Kantishiva NOVA Cinemaz (Sarni, Madhya Pradesh), Ankita Nova Cinemaz ( Bhuranpur, Madhya Pradesh), Pearl NOVA Cinemaz (Palampur, Himachal Pradesh), Aradhaya NOVA Cinemaz (Mundra, Gujarat), Prabhat NOVA Cinemaz (Raipur, Chhattisgarh), Neelam NOVA Cinemaz (Moga, Punjab), 4G NOVA Cinemaz (Mullanpur, Punjab), OHM Orbit NOVA Cinemaz (Fazilka, Punjab), NOVA Cinemaz (Doraha, Punjab) Dreamz Nova Cinemaz (Daryapur, Maharashtra), Shiraz Nova Cinemaz (Hoshiarpur, Punjab), and  Mohan Nova Cinemaz (Aurangabad, Maharashtra)

UFO’s asset-light franchise model, NOVA CINEMAZ, has been envisaged to stabilize the demand-supply gap in the local cinema business. The aim of NOVA is to make the movie-going experience affordable, entertaining and accessible. NOVA Cinemaz encourages local entrepreneurs to own and operate NOVA branded theatres in various parts of the country. As per the arrangement, the franchisee shall make the primary investment, and UFO shall ensure that the theatre is set up at a competitive cost.

UFO Moviez steps up to support the cinema medium

UFO MOVIEZ STEPS UP TO SUPPORT THE CINEMA MEDIUM

AND “FEED OUR FUTURE”, A NEW GLOBAL CINEMA ADVERTISING CAMPAIGN FOR

 THE UNITED NATIONS WORLD FOOD PROGRAMME (WFP)

Global cinema ad draws attention to the potential lost every time a child dies of hunger

Supported by SAWA, the Global Cinema Advertising Association, the­­ ad is to air in more than 30 countries. It invites viewers to help end hunger with WFP’s ShareTheMeal app. The ad is also supported by a Facebook and Instagram marketing campaign 

 UFO Moviez today announced its support for “Feed Our Future,” a powerful new advertising campaign aimed at getting global cinema audiences to tackle global hunger by supporting the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide. 

With the support of Facebook, “Feed Our Future” was launched via a Facebook Live from Facebook’s Mumbai office, and was hosted by renowned television personality Mini Mathur and featured: critically acclaimed director R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef and award-winning author Vicky Ratnani, Mr. Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez and megastars Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza.

“This is the first time in India that a campaign of this magnitude has run towards a global cause,” said Sanjay Gaikwad, Managing Directorof India’s largest digital cinema network UFO Moviez. “We’re happy to address the issue of global hunger in India with the World Food Programme. Cinema is the most impactful medium to deliver such a message to the audience in a highly captive environment. To add to this, UFO Moviez is the largest in-cinema advertising network and will run the emotionally stirring 60sec ad film across its screens for eight weeks.”

The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. It was directed by acclaimed film director Lynne Ramsay and produced by award-winning production company Somesuch & Co. SAWA, the Global Cinema Advertising Association, in association with WFP, will air “Feed Our Future” on cinema screens in more than 30 countries with a call to action to download WFP’s mobile-app, ShareTheMeal.

The advertisement shows a bustling news conference with journalists vying to interview the recipient of a breakthrough medical research award. But the journalists learn that there was ultimately no medical breakthrough – the chilling conclusion reveals that Miriam Adeke, the young woman in question, had in fact died of hunger when she was only eight years old.

“The creative challenge here is to find a way of engaging the audience without resorting to endless images of starving children. Creating empathy by reminding the viewer that when a child dies, we all lose,” said Sir John Hegarty.

Inspired by the cinema advertisement’s message, Facebook is bringing the campaign to life through an integrated digital campaign. Borne from a “Hack for Good” at the recent Cannes Lions Festival for Creativity, the Facebook Messenger experience was created by a team of award-winning creatives from across the industry and Facebook’s Creative Shop to give viewers the opportunity to engage with the character from the advertisement and learn more about hunger. At a time when 821 million people – roughly one in nine of the global population – still go to bed on an empty stomach, this new digital integration will bring the offline online by connecting viewers with the cinema advertisement and the issue in an exciting new way.

 

“Hunger is a major global issue,” said Cheryl Wannell, CEO of SAWA. “It is therefore fitting that the Cinema medium, with its global reach, should be proactive in driving awareness for the World Food Programme. Millennials who are educated, socially aware and a hard to reach demographic, make up a large part of the Cinema audience and these are the people that can and will facilitate change. 

Since 2015, the Cinema Medium has stepped up to support the Sustainable Development Goals and we are committed in 2018 and beyond to make the World Food Programme famous by using the power and impact of the Cinema Medium. SAWA encourages other mediums to do likewise.”

The Facebook Messenger experience will enable viewers to engage with the ad’s main character, Miriam Adeke, to learn more about her story and the issue of hunger by searching ‘ShareTheMeal’ on Messenger. 

“Three million children die every year of hunger or malnutrition," said Corinne Woods, Director of Communications, Marketing and Advocacy of the United Nations World Food Programme. “When partners like SAWA and their members step up, it helps us create a movement and generate support for our work to ensure that every child has the vital food and nutrition they need – not only to survive - but also to thrive."

Thanks to UFO Moviez’s generous support, the advertisement will air on UFO Moviez’s screens across India for the next eight weeks, and the message about aiming for a world with Zero Hunger will be heard by millions across India. 

For more information about the “Feed Our Future” advertisement and campaign, and to learn how to get involved in creating a world with Zero Hunger, please visit:www.wfp.org/feedourfuture.