Filmfare Awards to simulcast on Facebook globally
The
award show will be available to watch digitally at the same time as it
will air on TV, in addition to exclusive videos, photos and moments on
Facebook and Instagram
Worldwide Media, India’s leading lifestyle and entertainment content
company, has entered into a strategic partnership with Facebook
for its iconic Filmfare Awards Franchise. The year-long partnership
will provide exclusive non-linear digital simulcast partnership to the
entire Filmfare awards franchise including Filmfare Hindi, Filmfare
Marathi, Filmfare South, Filmfare Punjabi and Filmfare
Glamour and Style Awards in 2020.
Kickstarting the association with 65th Amazon Filmfare Awards, the awards show will simulcast on February 16 at 9.00pm on Filmfare’s official
Facebook page, in addition to red carpet highlights, backstage
footage, special moments and best of Filmfare archive content, that will
be exclusively available digitally on Facebook and Instagram.
Ensuring
enhanced reach and innovative content, 65-year old iconic Bollywood
awards, will now harness the global reach of social media. Speaking
about its partnership with Facebook, Deepak
Lamba – CEO, Worldwide Media said, “Filmfare Awards has for a while
now been clear market leader in audience reach and engagement driven by
our TV coverage, leveraging our large digital and social platforms, and
via extensive news reportage by the TOI
group. We are also excited because we will leverage the various FB
tools to drive like-minded communities of Bollywood buffs to discuss,
debate and enjoy topics and content of similar interest levels. It will
enable them to talk about the world of movies,
favourite stars and artists all year around, centered around exciting
content that the Filmfare team creates.”
“Social
media is revolutionizing the way audiences discover, consume and share
entertainment content. We have seen people form some of the most vibrant
global communities around their favorite
movies and stars on Facebook and Instagram. We are excited to partner
with Filmfare to bring exclusive and engaging videos, photos and more
for people on our platforms.”
added Manish Chopra, Director and Head of Partnerships, Facebook India.
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