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Tuesday 11 February 2020

Tata Consumer Products to spearhead FMCG

Tata Consumer Products to spearhead FMCG ambitions
The Scheme of Arrangement for Tata Consumer Products Business is operational, and it marks a new strategic direction for the Company

Tata Global Beverages Limited (TGBL) and Tata Chemicals Limited (TCL) announced that the Scheme of Arrangement between TGBL and TCL regarding the Consumer Products Business of TCL is now operational, effective from 7th February 2020. Following this, TGBL has been renamed “Tata Consumer Products Limited.”

The formation of Tata Consumer Products Limited (TCPL, Company) marks a new strategic direction, an accelerated expansion into India’s Fast-Moving Consumer Goods (FMCG) market, while maintaining a leading and strategic presence in the International beverages market.

In India, Tata Consumer Products’ bouquet of consumer brands will benefit from the scale of its iconic brands, including Tata Tea and Tata Salt, reaching over 200 million households. This deep distribution architecture will also be supported by the Tata Group’s brand building prowess. The Company intends to further build on the strong platform provided by its market leading positions in tea and salt by investing in R&D, branding, marketing, manufacturing and distribution to create a stronger and larger food and beverage platform. 

The Company’s innovation capabilities, product portfolio and distribution reach positions it well to meet evolving consumer needs across the food and beverages spectrum.

Tata Consumer Products stands ‘For Better.’ The Company’s endeavour is to always aim for better- better products, better nutrition, better living. It is our belief that every person in this world strives for a better life.  By constantly pushing the boundaries in everything we do – the quality of our products and services, our contribution to the community and the planet, productivity and happiness across all our workplaces and partnerships, and the wealth which we create for all our stakeholders – we will be restless evangelists for a better life.

Speaking on the announcement, Mr N Chandrasekaran, Chairman, Tata Sons said“The merger of the consumer businesses of Tata Chemicals and Tata Global Beverages Limited under Tata Consumer Products consolidates the group’s presence in the fast-growing consumer sector. Tata Consumer Products would be in a unique position to leverage the strong brand, wider product portfolio and distribution reach to serve the growing aspirations of consumers across the country."

As announced in December 2019, Mr Sunil D’Souza, will take over as MD and CEO of Tata Consumer Products with effect from 4th April 2020, after Mr Ajoy Misra’s retirement. Sunil has 26 years of rich and varied experience in the consumer goods industry as well as in-depth understanding of the foods and beverages categories.

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