ICICI Prudential Life Launches AI-powered voice chatbot on
Google Assistant
·
Simple
voice commands for conducting self-service transactions – 'OK Google, I want to speak to ICICI Prudential Life LiGo' or 'May I talk to ICICI Prudential Life LiGo'
·
Provides
an easy to use and convenient service touch-point for customers
·
Further
strengthens digital platform – additional layer of convenience for customers
·
About
3.5 lakh voice chats per month conducted on Chatbot LiGo
ICICI Prudential Life Insurance has introduced its customer service
chatbot 'LiGo' on 'Google Assistant'. This would enable the Company's policyholders
to have their queries addressed by simple voice commands such as "Ok Google, I want to speak to
ICICI Prudential Life LiGo" or "May I talk to ICICI Prudential Life LiGo".
Expanding
its innovation quotient by leveraging digital technologies such as Artificial
Intelligence (AI) the
Company has added another layer of convenience for its customers. Extending LiGo
functionalities to Google Assistant is part of the Company's strategy to be
present on platforms preferred by customers and to offer them an immersive
experience.
Customers can instantly access
information on their policies by activating 'Google Assistant' on their Android
smartphones and speaking out their policy number or registered phone number. It
is as simple as asking Google for directions or traffic.
In this ever-evolving digital world
where speed, efficiency and convenience are continually being enhanced, there
has been rapid adoption of AI-powered voice assistants by individuals owing to
personalized, and immediate experiences being provided. Available in ‘Indian
English’ and with support for nine Indian languages, Google Assistant enables
people to have a conversation with Google, and get things done in their world
in a natural and personalized way.
Mr. N S Kannan, Managing Director &
CEO, ICICI Prudential Life Insurance said, "At ICICI Prudential Life,
all our innovations hinge around customer-centricity. Sometime back we embarked
on our hyper-personalization journey built on the pillars of 3 Vs – Video,
Voice and Vernacular. Catering to the evolving needs of our customers, we have
enabled our customer service voice bot LiGo on 'Google Assistant', making it
accessible on all platforms and devices it is available on. Accessing policy information
based on voice commands provides unmatched convenience and instant
gratification. With the addition of this digital enabler, there will be a
transformation in the way customers interact with the Company. We will continue
to innovate to further empower our customers”
By leveraging new-age technologies the Company
has introduced a bouquet of digital enablers to address every requirement of a customer
during the policy lifecycle – from on-boarding to servicing the needs of the
customers. For instance, customers can use the Company’s digital enablers to
transact online and each of the digital enablers, i.e. WhatsApp, the Company
website, mobile app and Chatbot LiGo are almost equivalent to a virtual branch.
On Chatbot LiGo about 3.5 lakh voice chats per month are conducted. Customers
can leverage any of these digital enablers to perform an assortment of
transactions.
.
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