DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India
Storyline brings together two cultures and highlights the brand’s unique proposition of ‘Double Filtered for Extra Smoothness’
DEWAR’S premium highball soda has launched its first television commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. Known for its witty, intelligent take on pop-culture trends, the DEWAR’S ad innovatively captures the Highball soda double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding.
Conceptualised by BBDO, the film
depicts
two unique wedding celebrations, successfully demonstrating that two is
indeed better than one. Thus, tying back to the product’s double
filtration process, which leads to an exceptional drink
experience.
DEWAR’S
has adopted a phased-out multi-pronged approach for the campaign
wherein the brand film was released across digital platforms earlier
this year. Seeing the phenomenal response
and traction, it is now taken to television (GEC and Lifestyle
channels) and cinemas across cities.
Sourced
and bottled in Scotland, the DEWAR’S Highball Soda is made with a
unique process of double filtration and is then carbonated to deliver an
extra smooth, refreshing drink. This
smooth texture is a result of the low mineral content and distinctive
carbonation, which enhances the flavour of cocktails or mocktails,
thereby elevating the experience. Handcrafted from pure Scottish water,
it is rumoured to have served royalty in the past
and is best enjoyed in a Highball cocktail that’s one part DEWAR’S to
two parts DEWAR’S Highball soda added to a tall Highball glass filled
with ice and garnished with lemon.
Speaking about the campaign,
Vijay Dev, Brand Lead, Whiskies at Bacardi said, “DEWAR’S has
always been innovative and charted a progressive path, establishing a
strong and distinctive foothold in the Indian market. In line with this
and our premiumization drive, we launched our
first ever premium non-alcoholic product in November 2020 Through our
TVC for DEWAR’S Highball Soda we aim to highlight the brand’s
exceptional smoothness achieved by a unique double filtration process
and right balance of carbonation to make exceptionally
smooth highballs for our discerning consumers. It accomplishes this by
bringing two distinct cultures and wedding ceremonies together, ensuring
double the joy.”
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