DEWAR’S HIGHBALL SODA WATER LAUNCHES ‘HIGHBALL HOUR’ TELEVISION SERIES ON

 DEWAR’S HIGHBALL SODA WATER LAUNCHES ‘HIGHBALL HOUR’ TELEVISION SERIES ON FOODFOOD

The eight-episode series features renowned Chef Saransh Goila and DEWAR’S India Ambassador Myles Carroll

 Teaser: https://youtu.be/EjvfSZe53rA

DEWAR’S premium highball soda water announces the launch of its first-of-its-kind television series, DEWAR’S Highball Hour, which will be aired on FOODFOOD - an Indian food and lifestyle channel. Focusing exclusively on fine highball mocktails and tapas, the show comprises eight episodes hosted by the celebrated Chef - Saransh Goila and DEWAR’S India Ambassador - Myles Carroll. The duo educate viewers about the art of and nuances behind pairing delectable highball mocktails with the right finger foods.

 

The series will showcase Saransh whipping up appetizing food pairings which will then be paired with highball mocktail’s curated by Myles using the DEWAR’s Highball Soda Water, thereby highlighting how one can elevate the drinking experience. With a lot of tongue-in-cheek humour, the duo- Chef and Mixologist – will also engage in fun banter around key topics as well as how modern-day consumers can have a great time at home. 

 

Speaking about the show, Vijay Dev, Consumer Marketing Lead, Whiskies at Bacardi India said, “Innovative and premium, DEWAR’S is a brand that has always focused on creating an enhanced experience for its discerning consumers, thus, becoming an integral part of every occasion and celebration. And its latest offering, DEWAR’s Highball Soda Water, aims to do just that by lending an exceptional smoothness to any drink on the back of its unique double filtration process. Furthering this ethos, the brand has launched the Highball Hour TV series which aims to educate the audience about how to make highball mocktails, how to pair it with the right food, seasonal trends, among other things, thereby enabling an experience that consumers are seeking.”

 

Myles Carroll, DEWAR’S India Ambassador, Bacardi said, “Over the years, consumption preferences of consumers have evolved, and they’re open to exploring, experimenting and experiencing innovative ways in which they drink. Thus, through the Highball Hour show, we’re looking to engage with consumers and showcase the various highball mocktails they can enjoy, especially enriched with the DEWAR’S Highball Soda Water. I’m delighted to share the screen with Chef Saransh, who, with his unmatched skills, will help consumers learn how to pair these drinks with mouth-watering foods.”

 

Speaking about the partnership, Chef Sanjeev Kapoor, Founder and Owner FoodFood TV channel said, “We at FoodFood have always pushed envelope to create content that reflects consumer taste and preference. Our content is of the highest quality and continues to excel and excite our viewers since the inception. Through this show we bring the same excellence and our understanding of the consumer to the brand and our viewers. We are very happy to innovate content as part of our continued commitment as leaders in the food lifestyle television category.”

 

Chef Saransh Goila, the chef behind the delicious recipes said,” Excited to be presented with this fab opportunity by FoodFood to get my creative best out in curating dishes that pair well with drinks. As a community we love snacking and munching on food no matter what the occasion and usually we fall for the same set of appetisers. With Highball Hour we aim to change that and add a bit of freshness and fun into the viewers kitchen and table! It was such a pleasure to jam with DEWAR’S India Brand Ambassador Myles Caroll as he showed me some slick tricks to make mocktails cool again”.

 

DEWAR’S Highball Hour airs from February 11^th at 9 pm on FoodFood. The show will also be available on FoodFood’s YouTube channel.

DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India

 DEWAR’S Highball Soda Celebrates a Double Wedding in its First Ever TVC for India

Storyline brings together two cultures and highlights the brand’s unique proposition of ‘Double Filtered for Extra Smoothness’

DEWAR’S premium highball soda has launched its first television commercial in India featuring a double wedding, bringing together the brand’s Scottish heritage with the traditions of India. Known for its witty, intelligent take on pop-culture trends, the DEWAR’S ad innovatively captures the Highball soda double filtration process by showcasing the coming together of two distinct celebrations in a vibrant wedding.

 

Conceptualised by BBDO, the film depicts two unique wedding celebrations, successfully demonstrating that two is indeed better than one. Thus, tying back to the product’s double filtration process, which leads to an exceptional drink experience.

DEWAR’S has adopted a phased-out multi-pronged approach for the campaign wherein the brand film was released across digital platforms earlier this year. Seeing the phenomenal response and traction, it is now taken to television (GEC and Lifestyle channels) and cinemas across cities.

Sourced and bottled in Scotland, the DEWAR’S Highball Soda is made with a unique process of double filtration and is then carbonated to deliver an extra smooth, refreshing drink. This smooth texture is a result of the low mineral content and distinctive carbonation, which enhances the flavour of cocktails or mocktails, thereby elevating the experience. Handcrafted from pure Scottish water, it is rumoured to have served royalty in the past and is best enjoyed in a Highball cocktail that’s one part DEWAR’S to two parts DEWAR’S Highball soda added to a tall Highball glass filled with ice and garnished with lemon.

Speaking about the campaign, Vijay Dev, Brand Lead, Whiskies at Bacardi said, “DEWAR’S has always been innovative and charted a progressive path, establishing a strong and distinctive foothold in the Indian market. In line with this and our premiumization drive, we launched our first ever premium non-alcoholic product in November 2020  Through our TVC for DEWAR’S Highball Soda we aim to highlight the brand’s exceptional smoothness achieved by a unique double filtration process and right balance of carbonation to make exceptionally smooth highballs for our discerning consumers. It accomplishes this by bringing two distinct cultures and wedding ceremonies together, ensuring double the joy.”

“The DEWAR’S brand platform of ‘Double is better’ was the perfect start to set the tone and premise of the brand in India. Being the first campaign for DEWAR’S Highball Soda, it was important to capture the brand’s legacy of Scottish heritage while keeping it relevant to the Indian audience. The coming together of two cultures was the quintessential setting for the brand’s playful tonality. At the same time, it enabled highlighting the product’s double filtration benefit and overall experience.” said Nikhil Mahajan, Chief Growth Officer, BBDO India.