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Showing posts with label 24am studios. Show all posts
Showing posts with label 24am studios. Show all posts

Friday, 14 September 2018

Seemaraja on editing table itself was a celebrative experience

“Seemaraja on editing table itself was a celebrative experience” – National award winning Editor Vivek Harshan 

It happens that irrespective of genres or whatever a film’s premise is, editors are always bounded to inevitable stress, pressures and deadlines. However, it sounds pretty interesting to hear such an invigorant statement from an editor, especially from a National award winner like Vivek Harshan. “Yes, Seemaraja on editing table itself was a celebrative experience. It’s quite a rarity, where the raw footage's of certain films evoke the exact emotional feel that makers imagined and executed. While working on Seemaraja, there were many scenes that instantly appealed me with fun, emotions and entertainment factors even before the final edit.  I am sure; audiences will have double the dose of my experience in theatres. Especially, the surprise element in the film that you had a pinch of view in trailer will be a huge toast of entertainment,” says Vivek Harshan, who had earlier edited Ponram-Sivakarthikeyan duo’s Rajini Murugan and Varuthapadatha Valibar Sangam. 

Arriving from the celebrated stores of producer RD Raja’s 24AM STUDIOS, Seemaraja is scheduled for a grand worldwide release on September 13 for the festive occasion of Vinayagar Chathurthi.  Featuring Sivakarthikeyan and Samantha in lead roles, the film has much more entertainment bonanzas that include hilarious quotients by Soori, an unconventional avatar of Simran and so on. 

Comprised with the team of Sivakarthikeyan’s lucky mascots – D Imman (Music), Balasubramaniam (Cinematography) , Vivek Harshan (Editor) Yugabharathi (Lyrics) and many others have already made the expectation bars raised.

Tuesday, 11 September 2018

Designing costumes for Seema Raja had its own challenges

Seemaraja - Costume Designer Anuparthasarthy Press Release

“Designing costumes for Seema Raja had its own challenges upon me”
 – Costume Designer Anu Parthasarathy 

However powerful a character might be or its premise of script, they get embellished through the costumes. Of course, when it comes to the task of projecting a character, costume plays a major role in offering a perfect shape. Having worked for two decades in the industry as a costume designer, Anu Parthasarathy has woven her fame through decorous works. 
 While there’s an anonymous assumptions that designing costumes for a rural based film is a pretty easy task, Anu rubbishes them saying,  

“ Designing costumes according to what the script demands is my job and it’s a tough job , a rural look has its own challenges and u need to give it a look that looks impressive in color and style and for me working on Seema Raja was very interesting to etch Sivakarthikeyan’ Sir’s entire look .








Sivakarthikeyan Sir ‘s costumes for Seema Raja against a rural backdrop has a mix of an indo western look and his accessories were specially designed and the director was very particular that  Siva sir will look totally different in this film , as the script demands that . 

Siva Sir’s look in the film has linen shirts and linen kurtha’s specially dyed and stitched , colors were discussed with the DOP Balu Sir and Ponram Sir and we created his look and worked on the colors .








The most challenging was to work on the ‘prince look’ which had loads of references and theory to read , to make him look the character is my job and with the directors guidance we could and it’s been extremely challenging for me .

Each song had a concept and for siva we worked on his colors the fabric with a lot of detailing .

We wanted the rural look to have a balance of blending his look with style that goes with the rural background.


Discussions on Siva Sir’s intro song his linen Kurtha look every change we have made sure he had the right accessories to go with his look .

The director wanted certain accessories for siva which were specially made and we created a look accordingly.

Be it the scenes or song sequences every change has its own detailing from fabric to color and this is what the director wanted for Siva Sir .

Scheduled to hit screens on September 13 for the festive occasion of Vinayagar Chathurthi, RD Raja is producing the film for 24AM Studios.

Monday, 10 September 2018

I am instinctively experiencing an emotional aura

“With SeemaRaja, I am instinctively experiencing an emotional aura 
of having worked in a hit movie,”  
–Art Director Muthuraj

A common belief that a film set against rural backdrops doesn’t stress much upon the efforts of technicians. The silent lakes, colourful festivities, chirping birds with village belles and beaus in the ambience might be regarded as a vernacular ingredient of such movies. But in reality, it demands for a much herculean efforts from the technical team, especially from the ‘Art Department’.  Moreover, it is so much evident with the grooviest works of art director Muthuraj in Sivakarthikeyan-Samantha starrer SeemaRaja. It’s easier to promote a film as a ‘Festival movie’, but very hard for audience to experience it wholeheartedly. 

 



 



 



Apparently, SeemaRaja has already created such an impact through its trailers and visual promos. However, art director Muthuraj refrains from swaggering show-offs as he credits thanks to others in the team.“If my art work in Seema Raja is noticeable, it’s all because of top-notch cinematography by Balasubramaniam sir. He enjoyed each and every bits and pieces of my art work. He would click pictures of every backdrop of my work and Whatsapp me asking for my suggestions for placing the shots. On the musical front, D Imman has just emblazoned the ambience with more festivity and colours,” says Muthuraj. 

He continues to extend his praises upon producer RD Raja of 24AM STUDIOS saying, “Usually, when a producer gears up for a film with village backdrops, they would have some restrictions over the art department. At the most, our works would get limited only to a Temple festival or market places. But RD Raja sir gave me a complete freedom to express my creativities to best possibilities. Sometimes, even when I would self-compromise keeping budget in mind, he would forward breaking my perceptions and encourage me to come up with finest outputs. In addition, Ponram sir, his aesthetic standard of presenting village life in a much colourful manner helped me experiment more.” 

“With SeemaRaja, I am instinctively experiencing an emotional aura of having worked in a hit movie,” tots up Muthuraj. 

Directed by Ponram, Seema Raja features Sivakarthikeyan, Samantha, Simran, Soori, Napoleon, Lal and many more familiar actors in the cast. With D Imman composing music and Balasubramaniam handling cinematography, RD Raja has produced the film for 24AM STUDIOS, which is scheduled for a  grand release for Vinayagar Chathurthi (September 13).