RBL Bank and ICICI Prudential Life Insurance forge Bancassurance Partnership
·
398 RBL Bank
branches in 28 states will distribute ICICI Prudential Life Insurance’s
protection
and savings products
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Partnership
deepens and widens ICICI Prudential Life’s multi-channel distribution network
RBL Bank and ICICI
Prudential Life Insurance have entered into a bancassurance partnership to
offer an array of life insurance products to the Bank’s customers. This alliance
will enable over 8.7 million customers of RBL Bank to access and seamlessly purchase
customer-centric protection and long-term savings products of the Company and
provide financial security to themselves and their families.
RBL Bank will distribute ICICI Prudential
Life’s products through its network of 398 branches spread across 28 states besides
it’s internet and mobile banking touch-points, that distinguish the Bank’s multi-channel
distribution network. For ICICI Prudential Life, the partnership will deepen
and further strengthen its multi-channel distribution network.
Through this tie-up, the entire bouquet of ICICI
Prudential Life’s insurance plans on the protection and savings platform will
be available for purchase to customers of the Bank. ICICI Prudential Life
Insurance’s protection products provide a strong foundation for a financial
plan and the diversified range of long-term savings products will help the
Bank’s customers achieve their financial goals, be it wealth creation,
retirement planning or higher education of children. Simultaneously, the
partnership will also provide a financial
safety net to the customer’s family by way of a life insurance cover.
Vishwavir Ahuja, MD
and CEO, RBL Bank said, “We are happy to partner with ICICI
Prudential Life and are confident that this strategic alliance will accelerate
value creation for both our organisations. As a bank, we are constantly focused
on serving the evolving needs of our customers and ensuring that they have a
holistic service experience. This collaboration empowers our customers to
choose from a comprehensive suite of products and plan for a financially secure
future. With our strong distribution reach and digital platforms, we will be
able to offer these products instantly to all our customer segments across
India.”
N S Kannan, Managing
Director & CEO, ICICI Prudential Life Insurance said, "We
are delighted to partner with RBL Bank, and this mutually beneficial tie up
will further deepen our multi-channel distribution footprint in the country.
Besides the common philosophy of customer-centricity, both partners have been
leveraging technology to provide customers a seamless digital fulfilment
journey and superior customer experience. There is a growing awareness among
consumers about protection and the need to financially secure self and family
following the pandemic. We believe our array of protection and long-term
savings products will complement RBL Bank’s offerings and enable their
customers to develop a robust financial plan.”