Janhvi Kapoor roped in as the 5th Bollywood star of

 Janhvi Kapoor roped in as the 5^th Bollywood star of India’s leading celebrity engaging platform – TrueFan

 

The Dhadak actress Janhvi Kapoor joins the TrueFan family

 

TrueFan, one of India’s leading celebrity-fan engagement platform has signed Bollywood’s versatile actress and daughter of veteran actress Sridevi, Janhvi Kapoor to join the platform. Janhvi Kapoor is the 5^th Bollywood star to join the TrueFan roster of celebrities after Ranveer Singh, Kareena Kapoor, Hrithik Roshan and Tiger Shroff. Janhvi Kapoor made her debut in the year 2018, with the blockbuster movie – Dhadak, which set the box office on fire, and received the Filmfare Award for the Best Debut Female. Within a short span of 3 years, the actress has garnered a huge fan base and has been widely appreciated by critics for her performance in movies such as Gunjan Saxena: The Kargil Girl and Roohi as well as Netflix series – Ghost Stories

Talking about joining TrueFan, Bollywood’s young and dynamic actress Janhvi Kapoor said, “I am so overwhelmed by all the love I have received from my fans in such a short span of time. I am very excited to join TrueFan and I can’t wait to interact with my fans and express gratitude for their continuous love and support. I am thrilled to be a part of the TrueFan family, and am looking forward to interacting with my fans and strengthening my connection with each one of them”

TrueFan is the only player in India’s celebrity-fan engagement space that has an exclusive roster of A-list celebrities.

Speaking on this announcement Mr. Nimish Goel – Co-Founder and CEO, TrueFan said, “We are ecstatic to welcome Janhvi Kapoor to the TrueFan family. TrueFan is the perfect platform for Janhvi to engage with all her fans and create memories they can treasure for life. By bringing Janhvi onboard, we continue to fulfil our purpose of providing the best celebrity experiences to fans and helping celebrities reach their fans in the deepest corners of the country.”

To play the TrueFan quiz and stand a chance of getting a personalized video message from Janhvi Kapoor, download the app here:

Android: https://bit.ly/Janhvi_on_TrueFan

iOS: https://bit.ly/Janhvi_on_TrueFan

Skechers India launches

Skechers India launches #OriginalsKeepMoving campaign with Ananya Panday

Skechers, the global sports and lifestyle brand based in California, is launching a new campaign featuring the first female brand ambassador for Skechers India—Bollywood sensation Ananya Panday—who will represent both lifestyle and fashion collections. The “Originals Keep Moving” campaign starring Ananya Panday begins with a television commercial exclusive to the India market with a message that aims to inspire the youth of today to come forward while emphasizing on the power of never giving up.

The product at the focus of the commercial is one the brand’s flagship fashion lifestyle collections, Skechers D’Lites, which features a design based on the iconic 90s sneakers that Skechers originated. Ananya Panday is seen dancing in the colourful sneakers with the brand logo in the midsole adding a signature element to the shoes.  The energetic video is geared to appeal to the clubbing crowd, to the dancers, to the trendsetters, and everyone else who is facing challenges and just needs a little push to keep moving and go beyond their boundaries.

 

David Weinberg, Chief Operating Officer of Skechers, said: “After recently announcing a campaign with Siddhant Chaturvedi, we’re continuing to make investments in India as illustrated by this new partnership with Bollywood star Ananya Panday and our first television campaign created specifically for the India market. As great potential for growth exists here, we will seek new unique ways to target consumers of all ages to help the millions of consumers in this country discover and fall in love with the comfort, innovation, style and quality offered by Skechers.”

Speaking about the launch and on Ananya Panday, Mr. Rahul Vira, CEO, Skechers South Asia Pvt. Ltd. said ‘’We are thrilled to launch our first campaign with Ananya Panday. As Skechers was born as a youth-focused brand, it’s our aim to strengthen our connection through communication with the youth of India and ignite a shift in the Indian mind-set at large. With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.”

Commenting on the brand association, Bollywood star Ananya said, “My love for comfortable, stylish shoes is unceasing, and being a 90s kid myself, I have always loved fashion trends from that era, especially the chunky sneakers. Being associated with Skechers has absolutely been an exciting journey as the brand is synonymous with comfort which is a big part of why I love Skechers so much. I love the chic and relaxed style of footwear they offer, and I am all set to be a part of it. What ‘Originals Keep Moving’ means for me is that despite all of life’s problems, you don’t let anything or anyone stop you, and you just keep on moving. You’re original, you’re a creator, you’re a go-getter, a hustler in every sense of the word and I absolutely believe in that 100 percent.”

As a brand, Skechers stands for a combination of innovation, style, and technology and offers consumers comfort and the chance to stay on par with all the current trends. In addition to offering ideal footwear for all facets of life, Skechers has launched a wide range of apparels & accessories.