Vivo
India salutes all “Heroes Who Care”
ivo India, the global
smartphone brand, today relased a new digital film titled “Heroes Who Care”,saluting
doctors andfrontline health workers, who are relentlessly fighting the global
pandemic - COVID-19. Executedby Dentsu Impact, the film aims to remind people
that while we are locked in the safety of our homes and are practising social
distancing, there is a section of society that has undertaken the most daunting
of tasks. They are out there, fighting it out every single moment and are
making sacrifices above and beyond their call of duty.
They truly are our
real heroes andwe should be thankful to them for their courage,determination,
selflessness, optimism, and forthcomingness in overcoming this global health
crisis.In this emotionally drivendigital film, vivo India showcases the efforts
and resilience of healthcare professionals, who are leaving no stone unturned
to fight this global pandemic.
Doctors and nurses across
India are working round the clock making sacrifices beyond their call of duty.
This film is an effort to applaud the community thatistakingon this global
crisis.
As a part of vivoIndia’s
CSR initiative we have also donated over two lac surgical and N95 masks to
support these heroes. And, we plan to donate even more in the coming times.
Sharing his thoughts on
the brand film, Nipun
Marya, Director Brand Strategy, vivo India, said, “Doctors and frontline medical staff are showingtremendous courage
in combating the global pandemic. With this digitalfilm, we at vivo India would
like to truly thank these real heroes in white, blue and green capes and salute
them for fronting this battle so we can stay safe.”
Anupama Ramaswamy, National
Creative Director, Dentsu Impact said, “The idea revolves around a simple truth
- when the world is in danger, it looks to its heroes to save it. Heroes may
exist in myths, but today, in the midst of the novel coronavirus pandemic, they
exist in real life. They are the doctors, nurses and medical staff sacrificing
everything and thinking above their safety in order to save lives. This film is
an ode to their fighting spirit, and the fact that they are the ones who are
giving the rest of us hope.”
