YAAP onboards new clients, offers appraisals and perks to

 YAAP onboards new clients, offers appraisals and perks to employees and continues
aggressive recruitment amidst the pandemic

The digital content company won over 20 new accounts during COVID and is currently hiring for more than 12 new positions across 3 cities

With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and 4 awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

Sharing his views on the company's novel moves, Irfan Khan, Partner, YAAP, said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

Manan Kapur, Partner, YAAP, said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

MPL launches India’s first indigenous

MPL launches India’s first indigenous 

shooter game Rogue Heist

India’s largest mobile gaming platform Mobile Premier League (MPL) has partnered with Mumbai-based game developer Lifelike Studios to launch Rogue Heist, India’s first indigenous multi-player online shooter game exclusively on the MPL app, ahead of other platforms. Rogue Heist is developed by Lifelike Studios and backed by Bollywood Actor and Producer Arbaaz Khan and Time2play Gaming Studios.

Rogue Heist is one of the first multi-player Esports on the MPL platform and will see users face off against each other, with cash prizes for grabs for each battle and tournament. MPL currently has over 40 games on its platform.

The idea behind Rogue Heist is to create a unique experience of a heist, which is intense, engaging, and fun in a truly competitive real-time multi-player environment.

The game mode on MPL is Rogue Heist- BRAWL - a super fast, action-packed Esport mode. Each game lasts only seven minutes in which 10 players are pitted against each other to steal the maximum amount of money. Here, the players get the real feel of a heist, yet come out top gainers based on their individual performance. Based on the leaderboard, top players will win cash prizes on MPL, making it a virtual cash heist with real money for takes.

Commenting on the launch, Shubh Malhotra, Co-Founder, Mobile Premier League, said, “Rogue Heist is a very exciting and engaging game and we are glad that it is launching exclusively on MPL, even before the Google Play Store. The graphics, gameplay, and the overall experience is top notch and our users are going to have the time of their lives, participating in a virtual cash heist. Lifelike Studios has done a great job optimising the game for our platform and we look forward to working with them to take Esports to all corners of the country.”

“MPL has been our first choice for collaboration from the beginning. With the opportunity of exclusively launching on MPL (for real money awards), I am happy that we overcame many challenges by deep collaboration between both our teams. The biggest challenge was to reduce the size of the game from 1.5 GB to 450 MB for MPL users while still being able to provide the true Rogue Heist experience. As this is a live game, we plan on providing constant updates to keep MPL users engaged,” said Ashish Beuria, CEO, Lifelike Studios.

“Rogue Heist will be a game changer, which is made in India. Our team is really excited and happy to launch the Esports version of Rogue Heist on MPL, as it gives us the opportunity to engage with their massive player base and geographical reach all over India and Indonesia, while at the same time providing an exciting, edge-of-the-seat shooting game experience to MPL players,” said Bollywood Actor and Producer Arbaaz Khan.