DEWAR’S HIGHBALL SODA WATER LAUNCHES ‘HIGHBALL HOUR’ TELEVISION SERIES ON FOODFOOD
The eight-episode series features renowned Chef Saransh Goila and DEWAR’S India Ambassador Myles Carroll
Teaser:
https://youtu.be/EjvfSZe53rA
DEWAR’S premium highball soda water announces the launch of its
first-of-its-kind
television series, DEWAR’S Highball Hour, which will be aired on
FOODFOOD - an Indian food and lifestyle channel. Focusing exclusively on
fine highball mocktails and tapas, the show comprises eight episodes
hosted by the celebrated Chef - Saransh Goila and
DEWAR’S India Ambassador - Myles Carroll. The duo educate viewers about
the art of and nuances behind pairing delectable highball mocktails
with the right finger foods.
The
series will showcase Saransh whipping up appetizing food pairings which
will then be paired with highball mocktail’s curated by Myles using the
DEWAR’s Highball Soda Water, thereby
highlighting how one can elevate the drinking experience. With a lot of
tongue-in-cheek humour, the duo- Chef and Mixologist – will also engage
in fun banter around key topics as well as how modern-day consumers can
have a great time at home.
Speaking about the show,
Vijay Dev, Consumer Marketing Lead, Whiskies at Bacardi India
said, “Innovative and premium, DEWAR’S is a brand that has always
focused on creating an enhanced experience for its discerning consumers,
thus, becoming an integral part of every occasion
and celebration. And its latest offering, DEWAR’s Highball Soda Water,
aims to do just that by lending an exceptional smoothness to any drink
on the back of its unique double filtration process. Furthering this
ethos, the brand has launched the Highball Hour
TV series which aims to educate the audience about how to make highball
mocktails, how to pair it with the right food, seasonal trends, among
other things, thereby enabling an experience that consumers are
seeking.”
Myles Carroll, DEWAR’S India Ambassador, Bacardi
said, “Over the years, consumption preferences of consumers have
evolved,
and they’re open to exploring, experimenting and experiencing
innovative ways in which they drink. Thus, through the Highball Hour
show, we’re looking to engage with consumers and showcase the various
highball mocktails they can enjoy, especially enriched
with the DEWAR’S Highball Soda Water. I’m delighted to share the screen
with Chef Saransh, who, with his unmatched skills, will help consumers
learn how to pair these drinks with mouth-watering foods.”
Speaking about the partnership,
Chef Sanjeev Kapoor, Founder and Owner FoodFood TV channel said,
“We at FoodFood have always pushed envelope to create content that
reflects consumer taste and preference. Our content is of the highest
quality and continues to excel and excite our viewers
since the inception. Through this show we bring the same excellence and
our understanding of the consumer to the brand and our viewers. We are
very happy to innovate content as part of our continued commitment as
leaders in the food lifestyle television category.”
Chef Saransh Goila, the chef behind the delicious recipes said,”
Excited
to be presented with this fab opportunity by FoodFood to get my creative
best out in curating dishes that pair well with drinks. As a community
we love snacking and munching on food no matter what
the occasion and usually we fall for the same set of appetisers. With
Highball Hour we aim to change that and add a bit of freshness and fun
into the viewers kitchen and table! It was such a pleasure to jam with
DEWAR’S India Brand Ambassador Myles Caroll
as he showed me some slick tricks to make mocktails cool again”.
DEWAR’S Highball Hour airs from February 11th at 9 pm on FoodFood. The show will also be available on FoodFood’s YouTube channel.