Bharat Petroleum selects Accenture to Digitally Transform Its
Sales and Distribution Network
AI-powered digital nerve centre, called IRIS, to increase operational efficiency and service quality for its customers across India
Bharat Petroleum Corporation Limited (BPCL), the second largest Indian Oil Marketing Company, a ‘Maharatna’ and a Fortune Global 500 Company and Accenture (NYSE: ACN) are collaborating to transform India’s second largest oil and gas company digitally through reimagining its extensive sales and distribution network. Accenture will use its capabilities in data, artificial intelligence (AI) and cloud technologies to build, design and implement a digital platform, called IRIS.
IRIS will integrate real-time data from across BPCL’s countrywide network, including more than 18,000 fuel retail outlets, 25,000 tank trucks, 75 oil installations and depots, 52 liquefied petroleum gas (LPG) bottling plants and 250 additional industrial and commercial locations, to provide a consolidated view of BPCL’s sales and distribution network.
Driven by analytics based on AI and machine learning (ML) technologies, digital
nerve center, which is called IRIS, can subsequently trigger automated alerts
and actions, including rapid response to equipment failures or hazardous
situations. It will also empower the BPCL workforce of more than 100,000 across
the country to make faster and more accurate decisions, including preventative
maintenance. This will increase sales at fuel retail outlets by minimizing
infrastructure downtime, ensuring consistent fuel quality and quantity for
By embedding intelligence in BPCL’s sales & distribution operations,
Accenture is helping BPCL optimize its operational performance and efficiency, enhance security and safety and deliver a
superior experience for more than 10 million retail and commercial customers.
Arun Kumar Singh, Director (Marketing) and Director (Refineries), BPCL,
said, “Digital transformation opens up new opportunities for the oil and gas
industry. As an organisation passionate about embracing change and leading the
charge, we look forward to leveraging technology to unlock tremendous value,
sustainable growth, and improved efficiency.”
“With the deployment of this highly automated command & control platform, we are not only bolstering our digital capabilities
significantly, but also improving customer experience and transforming
operations at scale. It further ensures consistent and uniform delivery of
BPCL’s brand promises of innovation, care and reliability to our customers,” said Rahul
Tandon, Head, Digital Transformation, BPCL.
“The future will belong to companies that purposefully combine advanced
digital technologies with human skills and creativity,” said Piyush N. Singh, Senior
Managing Director, India Market Unit Lead, Accenture. “We believe our industry
expertise and extensive digital capabilities will help BPCL unlock the next
wave of growth and gain a distinct advantage in the market. The powerful
combination of human and applied intelligence will facilitate transformative
change to ensure BPCL’s operations are safer, more secure and more efficient.”
The new platform is capable of accepting more than three million inputs
per second from automated sensors, cameras and Internet of Things (IoT) devices
deployed at all key locations, tracking performance based on key parameters
such as fuel stock, safety, compliance, equipment health and boosting asset
uptime. BPCL’s field workforce and partner network will have a seamless
experience thanks to support from a portal, mobile app and call centers in
Noida and Chennai. The
digital sales and distribution platform will use BPCL’s cloud infrastructure,
making it more agile and scalable.