REEBOK LAUNCHES THE FLOAT RIDE
ENERGY
GROW ON EARTH DAY
The Floatride Energy
GROW: high-performance sustainable footwear made with castor beans,
eucalyptus, BLOOM algae and natural rubber
Reebok releases the new version of
its innovation in running footwear: Floatride Energy GROW, the plant-based
running shoe for high-performance. It combines the award-winning Forever
Floatride Energy model with the commitment and responsibility to protect the
environment and
strive to create a fitter planet.
Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. Key features include:
- Full performance running feel
expected from the Forever Floatride Energy 3 model
- Castor bean midsole delivers
responsive and lightweight cushioning
- Comfort flared heel collar and
natural rubber outsole is durable and flexible
- BLOOM algae sockliner is molded
for increased support and cushioning
- Eucalyptus upper is durable and
breathable
- Total weight of 8.1 oz/230g women; 9.7 oz/275g men
Reebok is focusing sustainability efforts
under two pillars: [REE]GROW, which focuses on the creation of
products from natural materials; and [REE]CYCLED, which
focuses on creating products using recycled or repurposed
materials. Reebok is committed to reducing virgin polyester from its
material mix and eliminating it altogether by 2024. Find
all information about Reebok´s sustainability mission and goals on the new
platform: www.reebok.com/sustainability
The Floatride Energy Grow allows you to enjoy your daily
allowance of speed with a helping of sustainability. Earth-friendly ingredients
and all the lightweight, responsive cushioning, durability and traction you
expect delivers for your run and our planet.
The Reebok Floatride grow collection is available now at select
Reebok stores and online at shop4reebok.com starting INR 9,999.
@reebokindia
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