S.J.S. Enterprises Limited (“Company”) is one of the leading players in the Indian decorative aesthetics industry in terms of revenue in Fiscal 2020 and as at March 31, 2021 (source: report issued in June 2021, titled “Assessment of Select Aesthetic Components” that has been prepared by CRISIL Research, a division of CRISIL Limited (“CRISIL Report”)).
The Company is proposing to open the initial public offering of its Equity Shares (the “Offer”) on Monday, November 01, 2021 and close it on Wednesday, November 03, 2021. The price band for the Offer has been determined at ₹531 – ₹ 542 per Equity Share.
The Offer is entirely an offer for sale of equity shares aggregating up to ₹ 7,100.00 million by Evergraph Holdings Pte. Ltd. and equity shares aggregating up to ₹ 900.00 million by K.A. Joseph (the “Selling Shareholders”).
The Company and the Selling Shareholders have, in consultation with the BRLMs to the Offer, considered participation by Anchor Investors in accordance with the SEBI (Issue of Capital and Disclosure Requirements) Regulations, 2018, as amended (the “SEBI ICDR Regulations”), whose participation shall be on Friday, October 29, 2021, i.e., one Working Day prior to the Bid/Offer Opening Date. The Offer is being made in terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957, as amended, through the Book Building Process in accordance with Regulation 6(1) of the SEBI ICDR Regulations wherein not more than 50% of the Offer shall be allocated on a proportionate basis to Qualified Institutional Buyers, , not less than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Offer shall be available for allocation to Retail Individual Bidders, subject to valid Bids being received at or above the Offer Price.
The Company is one of the leading decorative aesthetics suppliers with the widest product coverage across decorative aesthetics pertaining to major vehicle segments such as two-wheelers, passenger vehicles and consumer durables (source: CRISIL Report). In addition, it also manufactures a wide range of aesthetics products that cater to the requirements of the commercial vehicles, medical devices, farm equipment and sanitary ware industries (source: CRISIL Report). The Company has supplied over 115 million parts with more than 6,000 stock keeping units in Fiscal 2021 to around 170 customers in approximately 90 cities across 20 countries.
The company designs, develops and manufactures aesthetic products i.e., decals and body graphics, 2D appliques and dials, 3D appliques and dials, 3D lux badges, domes, overlays, aluminum badges, in-mold label or in-mold decorations, lens mask assembly and chrome-plated, printed and painted injection moulded plastic parts.
The Company’s key customer base includes, well known automotive original equipment manufacturers such as Suzuki Motorcycle India Private Limited, Mahindra & Mahindra Limited, John Deere India Private Limited, Skoda Auto Volkswagen India Private Limited, Honda Motorcycle and Scooter India Private Limited, Bajaj Auto Limited, Royal Enfield (a unit of Eicher Motors Limited); Tier-1 automotive component suppliers such as Marelli UM Electronic Systems Private Limited, Visteon (subsidiaries and group companies of Visteon Corporation), Brembo S.P.A., and Mindarika Private Limited; well-known consumer durables/appliances manufacturers such as Whirlpool (certain entities controlled by Whirlpool Corporation located outside India), Panasonic India Private Limited, Samsung India Electronics Private Limited, Eureka Forbes Limited, Godrej & Boyce Manufacturing Company Limited, and Liebherr India Manufacturing Private Limited; medical device manufacturers such as Sensa Core Medical Instrumentation Private Limited as well as sanitary ware manufacturers such as Geberit India Manufacturing Private Limited.
Axis Capital Limited, Edelweiss Financial Services Limited, and IIFL Securities Limited are the BRLMs.