Flipkart integrates Snap’s Camera Kit into its app to offer an enhanced augmented reality experience to millions of customers
● This integration will expand Flipkart’s product offerings available with augmented reality experiences through its Camera
●
Snap has been at the forefront of
building an AR future at scale which coupled with Flipkart’s nuanced
understanding of its 350+ million customer base will help build an
immersive e-commerce experience for the Indian customers
Flipkart, India’s homegrown e-commerce marketplace, today announced a
partnership with Snap Inc to expand its augmented reality-led e-commerce
experience for millions
of its customers across the country. Announced on the sidelines of
‘Snap in India’, this is Snap’s first collaboration with an e-commerce
platform in India which will play a pivotal role in enhancing the
journey of millions of existing and new-to-e-commerce
customers.
Under this partnership, Flipkart will
integrate Snap’s state-of-the-art Camera Kit to its app, enabling
customers to virtually try on products or view them in their physical
world to make an informed purchase. While Flipkart already
boasts of an AR-enabled camera, the integration of Snap’s Camera Kit
will enhance its capabilities to offer consumers an opportunity to view a
wider range of products across categories such as fashion, wearable
technologies and more in the next few months
in a more immersive manner.
Speaking about the partnership, Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart,
said, “The e-commerce landscape in India is changing rapidly with
millions of new customers from all geographies looking for richer
experiences online. As a homegrown e-commerce company, we are proud to
take a lead on this with our augmented reality
enabled app and are taking this vision ahead in partnership Snap Inc, a
global leader in AR technologies. This partnership will herald a new
era in the e-commerce industry, enabling easy access for customers while
driving growth for lakhs of our sellers.”
Nana Murugesan, Managing Director, International Markets, Snap Inc., said,
“With today’s digital-first consumer
and accelerating digital economy, AR-driven experiences such as virtual
try-on plays a key role in motivating and converting intent to shop. At
Snap, we have been focused
on making our innovations accessible and impactful both within and
beyond our platform. A robust and diverse partner ecosystem plays a key
role in our growth in India. Collaborating with market leaders like
Flipkart offers us the opportunity to scale Snap
Camera and AR technology and introduce industry-first innovations for
our communities.”
Snapchat is built around the camera, which now
plays a meaningful role in millions of people’s lives. With a proven
track record of innovating by creating products and formats that users
love and that the wider industry adopts, Snap
is committed to democratizing augmented reality. This, coupled with
Flipkart’s nuanced understanding of millions of its customers and its
Flipkart Camera will offer unique AR experiences to customers.
As e-commerce today is becoming a part of our lives, there is a growing need to bring real-life purchasing experiences to customers using technologies such as augmented reality. And with customers increasingly shopping on the go and from the comfort of their homes, this enhanced experience will enable customers to be better informed while helping them make an informed purchase.
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