Ather Energy began deliveries of India’s quickest scooter

 Ather Energy began deliveries of India’s quickest scooter - Ather 450X in Bengaluru and Chennai

Ather Energy began deliveries of India’s quickest scooter - Ather 450X in Bengaluru and Chennai. The smart, electric vehicle is also available in Hyderabad, Pune, Ahmedabad, Mumbai and will soon be delivering in the rest of the country.

 

Ather Energy introduces a Buyback Program on

 Key announcements made in the meet

• Ather Energy introduces a Buyback Program on the Ather 450X

• Assured buyback of INR 85,000* for the Ather 450X at the end of 3 years
• Also improves purchase-enabling & ownership solutions for the Ather 450X
• Price of the Ather 450 Plus slashed

Ather Energy introduces a Buyback Program on the Ather 450X

• Assured buyback of INR 85,000* for the Ather 450X at the end of 3 years
• Also improves purchase-enabling & ownership solutions for the Ather 450X
• Price of the Ather 450 Plus slashed

Ather Energy is introducing a first-of-its-kind program in the EV category in India, an ‘Assured Buyback’ program for the Ather 450X. Ather Energy is guaranteeing a buyback for the Ather 450X at INR 85,000*, at the end of 3 years.

One of India’s few “Make in India” EV manufacturers, Ather Energy has built its own li-ion battery packs and an overall robust platform in the Ather 450 product line. The reliability of the product line has been tested since 2018 in Bengaluru & later in Chennai, and on seeing the high consistency in performance, Ather Energy has launched a unique buyback plan. The high reliability of the product will ensure that the scooters will command a strong value in the resale market, as witnessed by existing owners of Ather 450.

 

The buyback program is another bold move from Ather Energy, in it's endeavor to accelerate EV adoption in the country. With initiatives like Ather Grid, EV focused experience centres and a highly engaged owner Forum, Ather Energy has gone much beyond building just scooters.

Aside from the new buyback program, Ather Energy has also improved some of the purchase enabling solutions for the launch of Ather 450X. Post the success of the lease model in Bengaluru and Chennai, Ather Energy will be extending the same for the Ather 450X across all cities. The model allows the customers to access a fully loaded Ather 450X at a lower price point & a nominal monthly fee. In the current economic context, this might be significant for a segment of customers who are unwilling to opt for a full purchase. 

To reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can exchange their old petrol ICE 2-wheeler and others can opt for low interest rate loans from multiple partners that Ather Energy has tie-ups with. Ather Energy has also reduced the ex-showroom price of the Ather 450 Plus model, which can now be purchased at INR 139,990.

Ather’s subscription plans have also been revised and made more flexible in order to match the usage of the consumer. The plans now offer 4 independent packs that the customer can choose from based on their usage, now starting at INR 125 per month. These include Ather Connect Lite (for all basic connected features), Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA & labour) and Ather Service Pro (premium service experience). Meanwhile, charging at public charging points, Ather Grid, will be free until March 2021.

Quote by Tarun Mehta, Co-founder & CEO, Ather Energy: "Our faith in our product line has allowed us to create innovative solutions to make the switch to electric, easier - whether it is purchase or ownership. We believe Ather Energy's electric scooters are going to have a fantastic value for years and will keep improving with new features which we will roll out as over the air upgrades. And to strengthen that assurance we are announcing a resale guarantee.”

*For details and terms of the Assured Buyback Program, please visit www.atherenergy.com

 

Ather Energy expands to Chennai: Launches Ather 450 in its second market

 Company opens pre-orders in Chennai along with free Ather One subscription

 

 After a successful run in Bengaluru, Ather Energy officially began accepting pre-orders from consumers for its Ather 450 in Chennai. This is the second city the company is entering after its commercial launch in June 2018.  Ather’s flagship scooter has seen great traction from owners and reviewers and has changed the market's expectation of two wheelers.

Last weekend, Ather offered early access test rides to its followers in Chennai and showcased the 450 prior to its official launch. The event was focused on the Ather community that the company has built and had fifty Bengaluru owners travel to Chennai to share their ownership journey. This pre-launch event saw resounding response and theAther 450 has already sold out till November in Chennai. The company is now opening pre-orders for its second limited batch of deliveries.

The on-road price of the Ather 450 is INR. 131,683 and Ather 340 will be priced at INR.119,091 in Chennai. The price includes the regulation 2 helmets, along with the FAME 2 subsidy and other basics like insurance, road tax, GST, and other fees.

Ather had begun the installation of its Ather Grid points in Chennai in May 2019. Since then, Chennai has seen installation of ten fast charging points. These charging points can be found in malls like Forum Vijaya Mall, offices like AtWorks and cafes, restaurants, and even grocery stores. To encourage adoption of EVs in the city, Ather Energy will provide free charging at Ather Grid till December 2019 for all electric 4Ws & 2Ws and will add 40-50 more charging points to their network. 

The company will be opening Ather Space, the experience center at Wallace Garden, Nungambakkam on 24th July. Consumers can test ride vehicles at Space and get an in-depth view of electric vehicles and their usage.

The company has announced free Ather One subscription for all the deliveries in 2019, starting with the September batch. The Ather One plan offers customers free access to; public and home charging; regular maintenance inclusive of consumables; breakdown assistance; and unlimited data services at only INR 700 + GST monthly.

The company is increasing the production capacity of its manufacturing facility to ramp up deliveries in Bengaluru and Chennai. The waiting period for the vehicles has come down enabling faster deliveries to customers in the last month. 

 Quote by Tarun Mehta, Co-founder & CEO, Ather Energy: 

“After the successful launch in Bengaluru, we are excited to enter Chennai, where Ather was born. There is an incredible amount of excitement and awareness of electric vehicles in the city. This was evident in the pre-launch event when we sold out our first batch of deliveries before the official launch in Chennai.  Two out of three consumers pre-ordered a vehicle, some even before taking a test ride. We now believe that Chennai will be a bigger market than Bengaluru for us. We have spent the past year scaling up to meet the demand for Bengaluru and have been building more features and improvements on the 450. We have been experimenting with new forms of ownership like lease and are excited to launch the same in Chennai.”

The Product – The Ather 450 is exclusively designed to suit the city’s riding conditions. It has a top speed of 80 km/hr, a range of 75 km (IDC range of 107 km) and one of the quickest accelerations (0-40 km/hr) in the scooter category of 3.9 seconds. Also, for the first time in the category, Ather 450 comes with parking assist, which allows riders to reverse into tight parking spots. 

The key differentiator of the Ather 450 is its intelligent features, seamless charging and ownership experience. The Ather 450 has a 7” touchscreen dashboard that allows onboard navigation with options of alternate routes and saved locations. It comes with the Ather app that enables push navigation from the phone to the vehicle dashboard, remote monitoring of the vehicle’s health and charge status.

The Ather 450 comes with a home charging Point, that will be installed by the company at either owners’ home or workplace. The company has introduced six major OTA updates on the vehicle since launch. These updates have enabled new improved features on the vehicle and the app, ranging from new ride modes, range and navigation improvements to ride statistics on the Ather app.

Ather Grid Locations in Chennai

Sr. No	Location	Type	Address
1	Bikes and Burgers	Restaurant	Kolathur
2	Coco Jaunt 1728	Restaurant	Anna Nagar
3	Soul Garden Bistro	Restaurant	Kilpauk
4	Forum Vijaya Mall	Mall	Vadapalani
5	AtWorks	CoWorking Space	Guindy
6	East Coast at Madras Square	Restaurant	Neelankarai
7	SunnyBee	Supermarket	Alwarpet
8	AmpaSkyWalk mall	Mall	Aminjikarai
9	Naturals	Luxury Salon	South Boag Road
10	Kriyates	Resort	Thoraipakkam

Watch the Stylish ATHER 450 Electric Scooter for the first time in Chennai
https://www.youtube.com/watch?v=JhtI8yAlRjk&list=PLpCwVBEMwi45knbS6Kng9F5bkDxhuX-w_

ATHER is a easy family commute for City Travel | ATHER 450 Electric Scooter Chennai
https://www.youtube.com/watch?v=McWSgW6bdZs&list=PLpCwVBEMwi45knbS6Kng9F5bkDxhuX-w_&index=2