Flipkart And Govt. Of Maharashtra Come Together To Boost The Growth Of Small Scale Businesses And Local Artisans In The State
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MoU signed under the Flipkart Samarth initiative
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Partnership with MSSIDC and MSKVIB in Maharashtra will enable the
State’s local artisans, weavers and small scale businesses to showcase
their hallmark products to millions of customers across the country
Flipkart, India’s homegrown e-commerce marketplace, has signed a
Memorandum of Understanding (MoU) with Maharashtra Small Scale
Industries Development Corporation (MSSIDC) and
Maharashtra State Khadi & Village Industries Board (MSKVIB), to
bring local artisans, weavers, craftsmen and SMBs of the state into the
e-commerce fold. The MoU to onboard local artisans and entities on the
company’s flagship initiative
Flipkart Samarth was signed in the presence of Honorable
Industries Minister Shri Subhash Desai and Minister of State,
Industries, Smt. Aditi Tatkare.

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The partnership under the Flipkart Samarth
program will enable Maharashtra’s local artisans, weavers, craftsmen
and smaller industries to showcase their hallmark products like Khadi,
Paithani sarees, wooden toys, handmade artifacts, jewelry and paper
products, purses and other key handicraft products
to millions of customers across the country, further adding impetus to
the government's ‘#Vocal for Local’ efforts.
Flipkart Samarth is a nationwide initiative, which aims to help
skilled local artisan communities set up their business on the Flipkart
Marketplace in an efficient, transparent and cost-effective manner.
The program seeks to
break entry barriers for local artisans by extending time-bound
incubation support, which includes benefits in the form of seamless
onboarding, free cataloging, marketing, account management,
business insights and warehousing support. This will create avenues to
increase business and trade inclusion opportunities for these very
important segments of society.
The Government of
Maharashtra has been leading various state-level initiatives to boost
trade inclusion opportunities and provide encouragement to local
artisans and handicraft makers. The State government established
MSSIDC & MSKVIB to give a new orientation and strength to the
development of Small Scale Industries in the State of Maharashtra. They
play a vital role in the revival, development and growth of traditional
village industries, products and handicrafts of Maharashtra
by responding to the diversified needs of rural artisans and marketing
their products in India and abroad.
Shri Subhash Desai, Minister for Industries & Mining, Government of Maharashtra, said, “MSMEs
play a huge role in boosting the economy of the state and are vital to
the state’s socio-economic development.
In the post-COVID-19 era, we explored revolutionary measures to get
better market opportunities and empowering the handicrafts and handlooms
industry.”
Smt. Aditi Tatkare, Minister of State - Industries, Government of Maharashtra, said, “Partnerships like these will give more impetus to Khadi & Village Industries to scale up and generate livelihood
opportunities.”
Shri Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said,
“We are excited to have the opportunity to partner with MSSIDC and
MSKVIB to enhance social and commercial development of local artisans,
weavers and smaller industries while bringing the heritage of the State
on the platform. E-commerce can play an integral
role in the growth of MSMEs across the country by giving them national
market access to 300 million customers that shop on our platform.
Flipkart Samarth is a cherished initiative that provides these
businesses with the necessary support, and we hope to continue
reaching more such local businesses to help them reap the benefits of
e-commerce.”
Shri Baldev Singh, Principal Secretary – Industries, Energy and Labour, Govt. of Maharashtra,
said, “We are looking forward to this collaboration to bring
valuable business knowledge to our handicraft makers and artisans and
promote their hallmark products across India.”
Dr. M. Neelima Kerketta, CEO, Maharashtra State Khadi & Village Industries Board (MSKVIB),
said, “It will be a good platform for providing an efficient
solution for marketing village industries products. This will act as a
driving force for encouraging rural micro artisans to earn their
livelihood in a smart and modern manner.”
Shri Pravin Darade, Managing Director, Maharashtra Small Scale Industries Development Corporation (MSSIDC),
said, “This initiative seeks to break entry barriers for the local
artisans and will offer not only long term sustainable livelihood
support but would also encourage artisans to conserve & pass on the
local arts & crafts skills from generation to generations.”
Flipkart Samarth program
was launched in 2019 to build a sustainable and inclusive platform for
under-served, domestic communities and businesses to empower them with
greater opportunities and better livelihood.
Flipkart Samarth is now able to support the livelihood of over 7,50,000
artisans, weavers and craftsmen across India and is working towards
bringing more such sellers to the platform. Recently, Flipkart also
announced the availability of the Marathi interface
for shoppers on the platform, bringing it closer to consumers in the
state.