RED FM encourages ‘social distancing’ & ‘stay at home’

RED FM encourages ‘social distancing’ & ‘stay at home’ amid ‘Coronavirus Pandemic’

After launching a national awareness campaign ‘Care Karona’, one of the largest and most awarded private radio networks in India, 93.5 RED FM is now urging people to practice social distancing amid Coronavirus Pandemic and stay at home. RED FM has come-up with a creative rendition of its logo to emphasize on the importance of social distancing.

RED FM’s ‘Care Karona’ initiative was launched to spread authentic information in this crucial period, which involved on-air and digital engagements. RED FM  has continued to roll out creative communication and advertisements supporting “Social Distancing’ and ‘Work from Home’. Their latest piece highlights that copywriter and art director created the ad while working from home. The ad therefore, encourages everyone reading it to stay at home and follow social distancing.

Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, RED FM is doing every bit to ensure mass awareness while maintaining safety of their staff.

RED FM promises to supply unlimited entertainment

RED FM promises to supply unlimited entertainment while you stay-at-home

93.5 RED FM, one of the largest and most awarded private radio networks, has taken up the responsibility of providing its listeners with surplus entertainment. As part of their national awareness campaign, ‘Care Karona’, RED FM has been encouraging its listeners to stay at home.

As a part of this initiative, RED FM has promised to create engaging content for its listeners that will be leveraged on-air and across their digital media platforms such as Instagram, Facebook and the RED FM Podcas and YouTube.

While all RED FM RJs are working from home, they are constantly interacting with experts and renowned personalities, like, Vidya Balan, Miss Malini, Virendra Sehwag, Arjun Kapoor, Yasmin Karachiwala (fitness expert), Manish Malhotra to engage and entertain the audience.

RED FM says ‘Care Karona’ to create awareness

RED FM says ‘Care Karona’ to create awareness during the ‘Coronavirus Pandemic’

One of the largest and most awarded private radio networks in India, 93.5 RED FM has launched an on-air initiative ‘Care Karona’ that puts spotlight on spreading authentic information about Coronavirus. Amidst an ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, RED FM is encouraging their listeners to become facilitators of correct information by educating their maids, drivers and everyone who is in direct contact with people to contain the ripple effect of virus.

RED FM’s engaging campaign involves various RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene. Apart from this, RED FM RJs are largely supporting WHO’s ‘Safe Hands Challenge’ on social media asking people to wash their hands for 20 seconds at regular intervals to avoid infection. Also, there will be interviews conducted with medical experts on-air and on RED FM’s digital app to tackle the fake news and bust myths on the Coronavirus pandemic.

Since safety begins at home, RED FM has rolled-out work from home option for all their employees including its RJs. Keeping staff’s health on priority, technical alternatives have been made available on laptops to ensure smooth operations to produce on-air programmes.

Speaking about this campaign, Ms. Nisha Narayanan, COO and Director, RED FM and Magic FM, said, “We all are going through a challenging and uncertain phase due to Coronavirus. While it has adversely affected various industries, health has become a major concern creating scare and panic. We realized there is a huge population that lack authentic information around safety precautions around Coronavirus. Leveraging our wide network of listenership across the country, we decided to launch ‘Care Karona’ campaign leaving no stone unturned in spreading the right information. We request everyone to facilitate correct information and follow all precautionary measures.”

While maintaining hygiene and social distancing have become few important precautionary measures to stay safe from the virus, RED FM’s campaign ‘Care Karona’ is a step towards sharing right information in this crucial period.