Galaxy urges consumers to choose the pleasure in

 GALAXY® URGES CONSUMERS TO CHOOSE THE PLEASURE IN BEING YOURSELF THIS VALENTINE’S DAY

~ Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect 

On the occasion of Valentine’s Day, GALAXY® from Mars Wrigley has launched a series of ad films highlighting the brand proposition, ‘Choose Pleasure’. Pop-culture portrays Valentine’s Day  as an occasion depicting perfect couples exchanging extraordinary gifts. But contrary to popular perceptions and the many expectations associated with it, GALAXY® urges its consumers to choose the pleasure of being yourself instead of giving into the pressure of being perfect. 

The film showcases a couple on a Valentine’s day date where the woman gifts her significant other a card with a not so perfect drawing on it. While her boyfriend seems to judge the card initially, they break into a laugh and the film ends with a voice over of the lady saying, “There is so much pressure to be perfect. My pleasure is in just being myself”.

Talking about the films, Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India, said “Valentine’s Day is a great moment for chocolate consumption but it has it has increasingly become the norm across the world that this day needs to be about extraordinary efforts of showcasing your love. We wanted GALAXY® to break away from the conventional trends and connect with the consumers with something more meaningful. While Valentine’s Day celebrates love, there is no love greater than loving oneself and being true in your expression of love, and we built this campaign on that simple premise. The films highlight the brand proposition, ‘Choose Pleasure’ in a unique manner and we are confident that it will make our consumers smile.”

The films have been launched in 6 languages across TV and social media platforms and can be viewed here- English | Hindi |Kannada| Tamil | Malayalam | Telugu

 

Galaxy M21 Now Available at Never Before

Galaxy M21 Now Available at Never Before Seen Price of INR 12,699

Samsung India today started the sales of its smartphones and consumer electronics products through major e-commerce portals and Samsung.com. The decision to open up sales is in conformity with government regulations and respects the zonal guidelines and safety norms effective May 4.

In some exciting news for consumers, Galaxy M21 will now be available at a special price of INR 12699 for the 4/64GB variant and INR 14999 for the 6/128 GB variant on Amazon.in. Consumers buying Galaxy M21 through offline retail stores and Samsung.com can buy the 4/64 GB variant at INR 13199 and 6/128 GB variant at INR 15499 respectively.

These new prices make Galaxy M21 the best model for value conscious Gen Z and young millennials looking out for a powerful smartphone.

Galaxy M21 was originally launched at INR 13499 for 4/64GB and INR 15499 for the 6/128GB memory variant across retail shops and Samsung.com in March.   

 The USP of Galaxy M21 is its unmatched 6000mAh battery that lasts through the day and night. The type C fast charging feature ensures 3X speed as compared to normal charging, thanks to the 15W in-box charger.

It also comes with versatile and powerful 48MP triple camera system to ensure great shots under all lighting conditions and 16.21 cms (6.4″) Super AMOLED display for Gen Z and young millennials on-the-go. 

Galaxy M is Samsung India’s most popular online brand. Consumers can know more about Galaxy M21 and other Samsung products via e-promoters available on Samsung.com and Amazon.in to help consumers answer any product related queries on chat.