Mars Wrigley Launches India’s First M&M’s

 Mars Wrigley Launches India’s First M&M’s® Experience Arena

~ One of a kind experience arena that opens new and engaging avenues to experience the globally loved, fun brand~ 

19^th October, Chennai: Mars Wrigley has announced the launch of the first M&M’s® experience arena in India at Freshpik in Reliance Jio World Drive, in partnership with Reliance Retail. The newly launched experience arena offers an exceptional experience to the consumers to connect with the iconic M&M’s® brand in a fun and memorable way. At this experience arena, for the first time ever in India, the shoppers will have access to the exclusive M&M’s® merchandise, and the option to pick and buy their favorite color M&M’s® from an interactive dispensing unit – that is signature to the brand globally.

Being the largest chocolate brand in the world, M&M’s® has delighted consumers for over 80 years. As a brand, M&M’s® is rooted in shared moments of fun and aims to help people feel included by championing ‘fun’ as a way to share our true self and connect with others. The launch of the experience arena brings to life this aim, offering the consumers an immersive and engaging M&M’s® experience, through exclusive merchandise and by paying homage to the Mumbai culture through the unique arena design.

Talking about the launch of the new experience arena, Kalpesh R. Parmar, Country General Manager, Mars Wrigley, India said, “M&M’s® is one of our most loved brands globally, with the brand’s logo, its  characters and snack-sized pieces of chocolate in a colorful candy shell recognized across the world. Since the launch of M&M’s® in India in 2017, we have been driving the brand growth through portfolio innovations and consumer relevant campaigns and promotions. Today, we are proud to add another key milestone to the brand’s journey in India – the first ever M&M’s® experience arena in the country at the Reliance Jio World Drive, in partnership with Reliance Retail.”

“At Mars Wrigley, we are always looking for new and innovative ways to connect with our consumers, and to create a billion better moments. This experience arena is an exemplification of our efforts, and we hope to continue to create and deliver products, campaigns and experiences that consumers love.”, he added.

“We are extremely happy to announce our partnership with Mars Wrigley, and excited to launch this fun and unique M&M’s® experience arena. If good food is your thing, Freshpik is paradise. It's a playground to delight all our senses, touch, see, smell, hear, taste, enjoy. Come with your own wish-list of food. I promise, the discoveries will surprise you. Freshpik is a food experience, not just a store” said Damodar Mall, CEO Grocery Retail, Reliance

The M&M’s® experience arena at Freshpik, in Jio World Drive, BKC, Mumbai will be open from 11AM to 9:30 PM on all days. All store members and delivery partners are strictly following COVID-safety protocols in the interest of the safety of customers and employees.

 

SNICKERS® UNVEILS A NEW CAMPAIGN WITH A PLOT TWIST TO

 SNICKERS® UNVEILS A NEW CAMPAIGN WITH A PLOT TWIST TO REINFORCE ITS BRAND PROPOSITION

New TVC features popular Bollywood actor, Vinay Pathak along with talented young artist, Vedika Nawani with the tag line, ‘Hungry? Grab A SNICKERS®

SNICKERS®, from Mars Wrigley portfolio, roped in Vinay Pathak, alongside actor Vedika Nawani, for a new brand film.

Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ that consumers have often seen and loved in iconic SNICKERS® ad films. 

The new TVC depicts departure from the usual change in personality of the protagonist, to an unusual and outlandish act or decision. As seen in the film where Vinay Pathak, portraying the role of a father, ends up buying a ‘monster’ truck during a hunger pang to “win the race of life”. He eventually realizes the foolishness of his purchase when he eats a SNICKERS®, the nougat, caramel and nuts filled chocolate bar, on his daughter’s insistence.

Talking about the launch of the new SNICKERS® film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said, “The brand proposition of SNICKERS®, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with SNICKERS®.”

Sharing his experience on the association, Vinay Pathak, popular Bollywood actor, said “SNICKERS® has always been one of my favourite chocolates and I was absolutely delighted to collaborate with such a cool brand. It is rather the best thing to grab; it is my saviour when I want to satiate my hunger pangs, especially when I am working and hunger merges with stress and anger. SNICKERS ® is such a loved brand and I resonate deeply with its persona and tongue in cheek sense of humour. Being a part of their quirky new film has been a fun-filled experience and I am quite excited to see how the audience reacts to the ad. I hope they enjoy watching it as much as I enjoyed shooting it.”

The film can be viewed https://www.youtube.com/watch?v=qu-7gurCwec

 

Mars Wrigley India increases gender diversity to

 Mars Wrigley India increases gender diversity to 40% in Leadership Team with three women executives;

Elevates two India executives to leadership roles in US & Asia

In a significant move demonstrating its ambitious focus on inclusion and diversity and continued investment in the talent pool in India, Mars Wrigley today announced the appointment of three new women executives in its India Leadership Team and chose two executives from India to take up global roles critical to the company’s growth strategy.  

Richa Singh, Sunita Patnaik and Shahine Ardeshir have joined Mars Wrigley India Leadership Team as Chief Financial Officer (CFO), Director - Corporate Affairs, and Director - People and Organization (P&O) India, respectively, while Chirag Shah has been elevated as CFO of Nature’s Bakery, a Mars business in the US,  and Hegeler Solomon promoted to Director of People and Organization, Mars Wrigley Asia. 

Making the announcement, Kalpesh R Parmar, General Manager, Mars Wrigley, India said, “Fostering talent and building capability remain a cornerstone of Mars Wrigley and we are highly intentional in finding the best talent, building the right capabilities and creating an environment of inclusion and diversity. This is instrumental to our ability to deliver our growth legacy and navigate the challenges as well as capitalize on the opportunities that lay ahead as we remain steadfast on our long-term commitment to India. Aligned with this, I am pleased to welcome  Richa, Sunita and Shahine to Mars Wrigley India’s leadership team. These appointments advance our commitment to bringing on board strong women leaders to position us well in our journey of purpose-led growth.  

Equally, I am very excited that Chirag Shah and Hegeler Solomon have been elevated to lead global positions within Mars. Both of them have been strong architects in India’s growth story for Mars Wrigley and have made significant contribution to the business. I am very proud of this move as it is a strong testament of our ability to nurture and export world-class talent from India for the company globally. Their unique experiences in a diverse and fastest growing market like India will help shape and contribute to the transformative growth strategy of the company across the markets. I wish all of them the very best as they begin their new assignments.” 

Richa Singh joins as Chief Financial Officer. Richa Singh comes with a global experience of over two decades across consumer durables and FMCG companies, leading business accelerations and transformations, process optimizations, among others. She joins from Niine Pvt Ltd, a start up in feminine hygiene that she led for three years. Prior to Niine, she worked in Philips Healthcare@Home, Philips Consumer, J&J Medical ASEAN, Coca-Cola and P&G across India, ASEAN, Australia and Japan.  

Sunita Patnaik has been appointed as Director – Corporate Affairs. She comes with nearly two decades of experience in journalism, corporate affairs, communications, CSR and Sustainability. Sunita joins from Facebook India where she led content and programs policy communications. Prior to Facebook, Sunita was associated with Walmart India and Cargill India. In her current role, Sunita will be responsible for leading government relations, corporate communications, PR and advocacy efforts across all Mars Wrigley India brands and verticals.  

Shahine Ardeshir has been promoted to Director – People & Organization. Shahine comes with a wealth of experience, a large part of it from within the company, having joined Mars in 2012. She has held a number of key roles within the leadership team, including most recently as Associate Relations (AR) Lead for the segment across India, Middle East and South Africa. She played an integral part in launching and stabilizing AR operations of the new People and Organization operating model, across a diverse region, supporting all segments including Mars Wrigley, Pet Nutrition and Royal Canin.  

Richa, Sunita and Shahine will be based in Gurugram.  

Richa replaces Chirag Shah who becomes CFO for Nature’s Bakery based out of the US. Nature’s Bakery offers wholesome and delicious snacks, and was recently acquired by Mars to extend Mars’ portfolio of businesses in the Health and Wellness space. Chirag will be relocating to the US shortly. Chirag joined the company in 2016 as CFO for erstwhile Mars Chocolate segment in India. He was later appointed as Finance Director for the Mars Wrigley integrated business in 2017 in India.  

Shahine replaces Hegeler Solomon who has been elevated as Director of People and Organization, Mars Wrigley Asia. Solomon will transition to his new role in September. Solomon joined Mars in May 2014 as People and Organization Business Partner for erstwhile Wrigley segment and subsequently moved as Director – People and Organization for Wrigley South Asia. Later he was appointed as Director – People and Organzation for the combined Mars Wrigley unit in India. During this stint, Solomon played the lead role in integrating the structure of the two different organizations and created an enabling culture which helped the company secure a ‘Great Place to Work’ status in India.  He also lead talent transformation and assembled a robust Leadership pipeline for the business.